...The Hershey Foods Corporation commonly called Hershey's, is the largest chocolate manufacturer in North America as well as the oldest. Milton Snavely Hershey founded a candy shop in Philadelphia, which failed after six years. After trying unsuccessfully to manufacture candy in New York, Hershey returned to Pennsylvania, where he founded the Lancaster Caramel Company, whose use of fresh milk in caramels proved successful (Hershey). In 1900, Hershey sold his caramel company for $1,000,000(Hershey). 1903, Hershey began construction of a chocolate plant in his hometown which later was named after him. The milk chocolate bars manufactured at this plant proved successful, and the company grew rapidly thereafter (Hershey). While his company was successfully selling sweet chocolate products, Milton Hershey knew that going down the path of creating and selling milk chocolate products would be better. Milton built a milk-processing plant in the year 1896, to be able to create and refine a recipe for milk chocolate candies (Hershey). In 1899, three years later, he developed his own way of making milk chocolate called the Hershey process (Hershey). In 1907, Hershey introduced "Hershey's Kisses", which were initially individually wrapped by hand in squares of foil, and the introduction of machine wrapping in 1921 made the process easier while adding the small paper ribbon to the top of the package to indicate that it was a genuine Hershey product (Hershey). The product was trademarked...
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...Barrett HRM 500 January 27, 2013 Assignment 1: Hershey’s Sweet Mission Hershey Chocolate Company is the largest chocolate supplier in North America. Since 1894 its rich history, Hershey has created various products that has provided the company the ability to meet and exceed the desires and needs of stakeholders-consumers, employees and business partners. Hershey’s mission statement has been quite simple and straight forward, “Bringing sweet moments of Hershey happiness to the world every day.”(Noe/Hollenbeck/Gerhart/Wright) This paper will discuss the redesign of Hershey’s performance management system to appeal to the diverse groups, analyze how you would interpret the values that Hershey embraces, the trends that may impact Hershey the most, and what the effects that mentoring could have on integrating values into the Hershey culture. The redesign of Hershey’s performance management system Hershey’s four identified values demonstrate that the organization has a plan of action in place in order to meet and exceed the expectations of the employees. It is imperative for any organization, but more importantly those that are large corporations to have a standard guideline of what employees should expect. Hershey’s new redesign plan is set to appeal towards the younger generation. Although this appears like a great idea, how does this assist in appealing to the more tenured crowd? I would recommend Hershey to take a survey or suggestion from all employees on how they would like...
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...Hershey’s Sweet Mission The Hershey Company is the number one chocolate and non- chocolate confectionary manufacturer in North America (www.datamonitor.com). Founded in 1894 by Milton Hershey, the Hershey Company has managed to withstand the ever changing economy and manage its workforce in a way that has resulted in extreme success. Companies often undergo organizational restructure as a means to keep up with today’s shifting workforce and in an effort to attract and maintain the best talent. Especially in the United States, which is now being considered the world’s melting pot, the workforce is becoming much more diverse and great effort is required to address these changes. This paper discusses recommendations for the redesign of Hershey’s performance management system in order to appeal to its diverse workforce. Also discussed is how an employee would interpret the Hershey Company’s values in relation to their role. Workforce trends will be examined and how they could impact Hershey. Finally, the mentoring program that Hershey has implemented will be discussed along with the effects that this program has on integrating the culture at the Hershey Company. Recommend the redesign of Hershey’s performance manageir ment system to appeal to the diverse groups that it employs. A performance management system is a system put into place that makes certain that the employees’ outputs and activities align with the goals of the company or organization (Noe et al, 2011)...
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...Abstract This paper analyzes the case, Hershey Aligns Training With Strategy as referenced by Blanchard and Thacker (2013). The key focus will outline the correlation between organizational development and HRD. Keywords: organizational development, human resource development (HRD) Case Analysis: Hershey Aligns Training with Strategy The Hershey Company, headquartered in Hershey, Pennsylvania is a leading North American manufacturer of chocolate and confectionary grocery goods. Hershey currently sits on the Fortune 500 and operates in over ninety countries. In 2014, Hershey's earnings exceeded 7.4 billion dollars. Although today, Hershey is an international manufacturing powerhouse, back in 1982 their future was not very optimistic; in fact, Hershey was on the verge of being sold. Hershey realized in order to increase their revenue and create a sustainable company, major changes needed to be made. Hershey focused their efforts on analyzing and fixing their distributor marketing strategy (which included its trade funding allocations). This case analyzes Hershey's trade funding strategy as (outlined by their senior leadership) and the steps they took to improve this program. A Proactive Hershey When senior executives at Hershey realized their current trade funding program did not best serve their distributor's needs, they immediately looked for opportunities to improve upon their business relationships, sales, and accountability held with them. By utilizing...
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...In this week’s assignment we chose The Hershey Company, also known as Hershey’s, as our organization of interest. As a team we found the longevity and success of The Hershey Company intriguing, for this reason, we decided to research the operations of the organization. The founder of The Hershey Company, Milton Hershey, started his first candy business in 1876. In 1903, The Hershey Company broke ground on their first manufacturing factory Hershey’s, (n.d.). Today Hershey’s can be found in 90 countries all over the world (Hershey’s, n.d.). Over the years the company has expanded in many ways from the products they sell to manufacturing plants and locations. The paper will outline what process design (make to order, make to stock, or batch), The Hershey Company uses in the manufacturing of their products. We will identify two manufacturing processes that we found unique and interesting about The Hershey Company. As a global confectionary leader The Hershey Company’s best known of its eighty brands are Hershey’s, Reese’s peanut butter cups, Kisses, Jolly Rancher and Twizzler’s licorice (Hershey’s, n.d.). The company has also expanded into other markets such as grocery goods, chocolate syrup, and breathe mints. Annual Revenue for the company is over $7.1 billion and over 13,000 employees staff its operations (PR Newswire, 2014). In 2012, Hershey built a new plant which operates with the latest technology 24 hours a day in its original home town with its same name. The...
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...I. The Hershey Company’s Background The Hershey Chocolate Company was first founded by Milton S. Hershey in 1894 as a subsidiary of Lancaster Caramel Company. Hershey’s products are sold in sixty countries currently worldwide. Hershey currently employees roughly 13,000 employees. Hershey manufactures, distributes and sell a variety of chocolate and confectionery products, gum and mint products and pantry items. Hershey is one of the oldest chocolate companies currently in the United States and are well-known as an American icon for its chocolate bars. With this, Hershey’s has a competitive advantage in the market of the United States and continue to make strides in order to keep this advantage. (Hershey) Hershey’s vision statement is, “Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality HERSHEY’S products while conducting our business in a socially responsible and environmentally sustainable manner.” Hershey’s promotes its employees to follow the value that it stand by and the value is distributed into four categories: (Hershey) Environment: to minimize impact while meeting functional requirements Marketplace: to engage in an ethical and fair business dealings Community: to positively impact the local communities and society where we work and live Workplace: To foster a desirable workplace II. Take 5 Challenge After the initial launch of Hershey’s Take 5 in 2005, the candy bar was popular along candy bar...
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...number of factors that have contributed to these changes. Some of which are changes in the economy, company restructuring, globalization and technology. The changes in the workforce have led to the complete revision in the culture of some organizations. Now let’s take a look at some of the changes we have seen within the workforce. One major shift that we see in the modernized workforce is a change in demographics. There has been an increase in diversity of the workforce including age, race, ethnicity and gender. Another difference we have seen is the change in skills required to perform jobs. Technology has played a role in changing the way jobs are performed, the length of time it takes to complete a job, and the knowledge required to do the job. Organizations have had to find ways to manage the changes in the workforce in order to remain competitive in today’s marketplace. In this paper we will look at the Hershey Company, and ways that it has utilized to help manage these changes. We will look at ways to redesign Hershey’s performance management system to include diversity. We will also look at Hershey’s value system particularly focusing on how employees could interpret them in relation to their role with the company. We will continue to delve into the topic of the workforce trends and determine which has had the greatest impact on the Hershey Company. Finally we will look at the mentoring program that Hershey’s has put into place to help embrace the...
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...08/23/2008 Hershey Company & Tootsie Roll Company Company History Both the Hershey Company and the Tootsie Roll Company specialize in a wide variety of chocolate candy products. "The Hershey Company is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products, with revenues of over $4 billion and more than 13,000 employees worldwide". The Hershey Company originated with the candy manufacturer Milton Hershey. In 1894 Milton Hershey wanted to design a sweet coating for his already existing caramels, thus his new enterprise, the Hershey Chocolate Company began. The Hershey Company went public on the New York Stock Exchange (NYSE) in 1922. The Tootsie Roll Industries, Inc. was established in 1896. "The round piece of chewy, chocolatey candy that delights Americans today still looks and tastes amazingly like the first Tootsie Roll, made over 109 years ago". The Tootsie Roll "still sells for one penny, the original price, even though the company now offers candy packages priced up to $6.99. The first penny candies to be individually wrapped in paper, Tootsie Rolls are protected today". The Tootsie Roll Industry produces more than 60 million Tootsie Rolls per day and is also the world's largest lollipop supplier, producing 20 million lollipops daily. The Tootsie Roll Industries, Inc. went public on the NYSE in 1927. New York Stock Exchange Company Information The Hershey Company (Hershey) and Tootsie...
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...less inclined to give out credit. So, it will be a huge challenge to the available funds to start a business. Being able to persevere during the rough times, it’s all on you. Being an owner, you will have to be 110% invested mentally and physically, but also be motivated to take on every challenge that may arise. Whether it be uninspired employees to possible a natural disaster damaging your business. The way you handle each obstacle can make or break your business. Define what a “niche” product is. Give at least 3 examples. A niche product is a product made and marketed for use in a small and specialized group. The iPad, BlackBerry Torch and Taylor Made Burner Irons are three examples of a “niche” product. Explain why a niche company might have an advantage in a market. Would price necessarily be an advantage? Explain why or why not. Last summer, I found an interest in cycling. So, I went to the local bike store to gather information. Of course, I was an easy mark for a sale, but their customer service was outstanding and the quality of their equipment was topnotch. They offered free lifetime tune ups for my bike, free...
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...sought out to ensure what’s best for not just the company but the consumer as well. Marketing: This Is Just the Beginning Introduction In the beginning there was milk, sugar and cocoa; these three main items combined were the beginning of an empire. With this empire comes a long laundry list of marketing strategies that helped get a company known as Hershey to the top of the list when it comes to candy manufacturers. Market Force 1: Description and Analysis of impact on product/service Milk, Sugar, Cocoa and the Cost of It All. Product cost of these particular items tends to increase consistently. In order to keep the ability to sell the product the companies have to ensure that they remain competitive. Despite that Hershey obtains their cocoa from across seas it appears to becoming harder for the company to produce the chocolate at the price that it was being produced at just over a year ago. In results, Hershey decided to make the weight of the candy bar lighter while keeping the price the same. Of course in this day and time remaining competitive isn’t exactly easy. Consumers may begin to fear that because of this, the taste of the candy may begin to suffer. Market Force 2: Description and Analysis of impact on product/service Distribution Cost If a company can figure out how to keep the cost of distribution to a minimum the product will become easier to get out to the consumers. This means that Hershey will have to locate other options that are cheaper...
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...“Hershey’s Sweet Mission” Instructor: Matthew Gonzalez Course: Human Resource Management Foundation Date: April 19, 2012 Abstract In my formal research I will recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. I will analyze how I would interpret the values that Hershey embraces in relation to my role, if I were a Hershey employee. My research will also discuss the trends identified in the chapter and describe which one may impact Hershey the most. Lastly, I will describe the effects that mentoring could have on integrating values into the Hershey culture. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Because Hershey’s employs such diverse groups it could benefit from knowledge workers. Organizations need a management style that focuses on developing and empowering employees. (Noe, 2011) Knowledge workers are employees whose key contribution to the organization is specialized knowledge, such as knowledge of customers, a process or a profession. Employees are then held accountable for products and services, and in return share losses and rewards. (Noe, 2011) When an organization competes for employees, depend on skilled knowledge workers, or are in need of a workforce that cares about customer’s satisfaction...
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...times. This trends impacts the baby boomer workers with the new millennial workers for companies.. The increasing use of computers to do routine task has shifted the kinds of skills needed for employees in the U.S. economy (Noel, 2011). Such qualities as physical strength and mastery of a particular piece of machinery are no longer important in many jobs (Noel, 2011). Hershey’s has setup a mentoring program for their closer to retirement workers and their newer workers we described above as millennial workers, this strategy retains company information within the newer employees so the company basically does not lose a step. The trends listed above I believe will impact Hershey's the most. As more and more of the workforce reaches retirement age, some companies have set up mentoring programs between older and younger workers so that knowledge is not lost but passed on (Noel, 2011). Mentoring could affect the Hershey’s culture in a positive way, and through mentoring it will provide a transition of senior workers knowledge and understanding of company to their younger peers. I believe that through mentoring it helps tackle the value that Hershey’s stand for, for instance their first value. Their first value reads “We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement” (Noel, 2011). This value is right along the terms in what Hershey is trying to integrate in their...
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...Ans 1: Canada has the world's highest per capita membership in the credit union movement, with over 10 million members, or about one-third of the Canadian population. They should definitely improve their current banking systems which can prove to be a powerful competitive weapon that can be used to capture market share, improve customer service, reduce operating costs, and create new products and services. Management perspective: It is highly unproductive for managers to be spending time collecting, processing, or even locating data and information necessary for decision making. Instead, managers should be spending their time applying information and bringing to bear their knowledge and experience in solving problems. This is possible only if information is readily accessible as and when necessary and in a format that is readily applicable to the problem at hand so that managers can use the information to enhance the quality of decisions that they make. Organizational perspective (Employee, Customer/Client): Better Management Information Systems will ensure more efficiency. Thus, Employees as well as Customers will be elated by them. Upgraded Management Information System will lead to improved processes resulting in lesser errors, easy processing and time saving. Further, customers can be elated by improved CRM system. CRM system can be used to track and organize the current and prospective customers. Information about customers and customer interactions can be entered, stored...
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...As Milton Hershey was and still one of the greatest chocolate makers of all time, Milton never really had much success. Milton’s father was Hilton Hershey and his mother was Fanny Snavely Hershey. Hershey gained his entrepreneur spirit from his father who often moved the family. Hilton attempted many kinds business ventures, including farming and making cough drops. But Hershey’s schooling came to an end after he found interests in other things as of 2014. Milton was born September 13, 1857 on a farm right outside Derry Church, Pennsylvania. He only had one sibling, a sister named Serina who passed away from Scarlet fever when Milton was only nine years old. Milton started learning from his earlier mistakes in his life, and also told himself he would become successful. He was a dreamer....
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...allow all facets of the organization to perform at optimal levels. As companies grow and change, they often find it necessary to redesign and improve practices, policies, and/or procedures that result in the optimal functioning of the organization. One of the organizations that found it necessary to redesign its performance management system is the Hershey Company. Faced with an aging workforce of baby boomers and many new hires of millennial workers (the generation of workers in their twenties), the Hershey Company redesigned its performance management system in order to appeal to its diverse workforce. The redesigned system resulted in two major components. The first component included the company allowing goals to be set and tracked by employees. The second component of the redesigned performance management system included the component that the company was not just driven by outcomes measures, but also whether or not the outcomes were achieved with values aligned to the company. Given the challenges of dealing with organizational change from seasoned employees along with the challenges of maximizing the new ideas, talents, and energies from the younger generation, I would like to offer Hershey some recommendations for the implementation of its new system that would appeal to its diverse workforce. One of the first recommendations I would make is for the managers to review the values of the company with all of the employees. I believe it is imperative to...
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