...MISSION The mission statement of the Hershey Company brings to mind its signature chocolate bars and kisses: “Bringing sweet moments of Hershey happiness to the world everyday.” Living out that mission, however, comes down to more than candy. The company defines its mission in terms of its relationships with all stakeholders—consumers, employees, business partners (such as suppliers and distributors), shareholders, and the communities in which it operates. With regard to employees, the mission involves “winning with an aligned and empowered organization . . . while having fun.” “Aligned” employees should share values, be clear about how their work contributes to the organization’s mission, collaborate effectively, and be selected, equipped, and rewarded for meeting company objectives. These requirements, of course, call upon the skills of human resource management. With regard to values, Hershey has identified four and communicates them on its Web site: We are Open to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement. We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect. We are Making a Difference by leading with integrity and determination to have a positive impact on everything we do. We are One Hershey, winning together while accepting individual responsibility for our results. All of these values play into the way Hershey addresses human resource management...
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...Management 306 The Hershey Company Introduction Trying to make chocolate chip cookies without eating all the chocolate chips first. Finally achieving the ever elusive perfect peel of a Reese’s cup wrapper. Breaking off a piece of a Kit Kat bar only to eat the whole thing anyways. These are all things everyone associates with one of the world’s leading candy companies, and that company is Hershey’s. The Hershey Company is one of the world’s leading manufacturers of chocolate and chocolate confectionary products. Hershey is a publicly owned company with over 14,000 employees and locations in over 90 countries. Hershey is known to manufacture many different products, including but not limited to Hershey Chocolate Chips and Chocolate Syrup; Kit Kat, Reese’s, Heath bars, Milk Duds, Goodbar, and many more. Hershey is a very interesting company, with a storied history, and proven business success. History The Hershey Chocolate Company began as a wholly owned subsidiary of Milton Hershey’s Lancaster Caramel Company in 1893. Soon after that William Murrie was hired to sell the excess product to other confectioners and he quickly turned the Hershey Company into a successful venture on its own. By 1895 the Hershey Company was making more than 114 chocolate products, and marketed several specifically to women and athletes. Hershey then realized the real market was in milk chocolate; he just needed to find a way to produce large quantities quickly and efficiently. Hershey worked relentlessly...
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...Hershey’s Sweet Mission The Hershey Company is the number one chocolate and non- chocolate confectionary manufacturer in North America (www.datamonitor.com). Founded in 1894 by Milton Hershey, the Hershey Company has managed to withstand the ever changing economy and manage its workforce in a way that has resulted in extreme success. Companies often undergo organizational restructure as a means to keep up with today’s shifting workforce and in an effort to attract and maintain the best talent. Especially in the United States, which is now being considered the world’s melting pot, the workforce is becoming much more diverse and great effort is required to address these changes. This paper discusses recommendations for the redesign of Hershey’s performance management system in order to appeal to its diverse workforce. Also discussed is how an employee would interpret the Hershey Company’s values in relation to their role. Workforce trends will be examined and how they could impact Hershey. Finally, the mentoring program that Hershey has implemented will be discussed along with the effects that this program has on integrating the culture at the Hershey Company. Recommend the redesign of Hershey’s performance manageir ment system to appeal to the diverse groups that it employs. A performance management system is a system put into place that makes certain that the employees’ outputs and activities align with the goals of the company or organization (Noe et al, 2011)...
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...zone, state, country, district or urban/rural area which one lives. Demographic Segmentation is based on the race, religion, community, language, gender, marital status, occupation, and income of the individual. Psychographic Segmentation is based on individuals who have the same interest and by similar or same products. Divides individuals based on social class, lifestyle, or personality traits. Behavioral Segmentation divides buyers into groups based on their knowledge or responses to a product. Description of Each of the Target Markets One of the target markets that I would like to reach will be the demographic segmentation. That’s because looking at some of the products that the Hershey Company products they are based around the females. One product in particular is the Hershey Bliss, which is a square piece of chocolate, which are targeted to women in the age group of 25-49 years of age. This allows women in this age bracket to seek chocolate as a means of personal reward, comfort and indulgence. Analysis of Two Competitors and their Positioning Two of Hershey’s competitors are: M&M/Mars, which is their biggest competitor and the other one is Nestle. M&M/Mars has made a promise to save...
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...Barrett HRM 500 January 27, 2013 Assignment 1: Hershey’s Sweet Mission Hershey Chocolate Company is the largest chocolate supplier in North America. Since 1894 its rich history, Hershey has created various products that has provided the company the ability to meet and exceed the desires and needs of stakeholders-consumers, employees and business partners. Hershey’s mission statement has been quite simple and straight forward, “Bringing sweet moments of Hershey happiness to the world every day.”(Noe/Hollenbeck/Gerhart/Wright) This paper will discuss the redesign of Hershey’s performance management system to appeal to the diverse groups, analyze how you would interpret the values that Hershey embraces, the trends that may impact Hershey the most, and what the effects that mentoring could have on integrating values into the Hershey culture. The redesign of Hershey’s performance management system Hershey’s four identified values demonstrate that the organization has a plan of action in place in order to meet and exceed the expectations of the employees. It is imperative for any organization, but more importantly those that are large corporations to have a standard guideline of what employees should expect. Hershey’s new redesign plan is set to appeal towards the younger generation. Although this appears like a great idea, how does this assist in appealing to the more tenured crowd? I would recommend Hershey to take a survey or suggestion from all employees on how they would like...
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...groups that it employs. First of all, any performance management system redesign must recognize that all employees are motivated differently by different things, but many can be affected by certain concepts. So it is imperative to know what motivates the majority of your employees. The redesign of Hershey’s performance management system to appeal to the diverse groups that it employs will need to involve management as well as the employees to make the effort successful. I feel that Hershey currently has a very good diversity program. Hershey has redesigned its performance management system appealing to the younger generations who show an eagerness for challenge, and results. Therefore I would employ a system that is in line with Hershey’s core values, and we can start by educating the workforce through training and the utilization of seminars, team huddles, and mentoring sessions and also, by soliciting feedback from the workforce in order to give employees a feeling of inclusion (Hershey Company 2012). The employees should be clear about the organization’s mission and be rewarded for doing what their job description entails. Also, human resource management will train other employees on the proper etiquette of race relations, ethnical differences, age differentials, and gender confusion such as transgender employees. In order to protect the company from law suits and bad publicity, the human resource management should take special care to know the laws of diversity...
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...The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand their integrated marketing communications plan into social media channels and produce innovative new products for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand...
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...Giant Center: Day of Observation Prepared for Professor Treva Clark Organizational Communications Prepared by Dylan Kapp March 22, 2013 Memorandum To: Professor Treva Clark From: Dylan Kapp Date: March 22, 2013 Subject: Day of Observation Paper Dear Professor Clark, The attached report is my Day of Observation paper. Throughout this paper I am going to discuss some of the communication events that I encountered in my time with Amy Rhine from The Giant Center. The Giant Center is a multi-purpose arena operated by Hershey Entertainment and Resorts Company. The Giant Center is located in Hershey, Pennsylvania. The day of my observation was on Sunday, March 3, 2013. My observation took place over a weekend; therefore, I did not need to get permission to be excused from classes to complete this assignment. I lived in Annville, Pennsylvania my whole life, which is just a few miles away from Hershey. I was already familiar with the Giant Center before we were assigned this project. Alex Sweeney, a former student in the Organizational Communications class, made me aware of this opportunity. This is the source of where I got the necessary contact information to get in contact with Amy Rhine. I contacted her via email and she replied with a date that would be suitable for the both of us. Within the report you will find three different communication events that I was able to observe. I will present them using the Harvard Case Study Method...
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...The Hershey Chocolate Company Table of Contents Board of Directors 1 Introduction 2 Report 3 Financial Report Card 9 Annual Report Board of Directors Pamela Arway- Senior Advisor to Chairman and CEO of American Express Robert Cavanaugh- Managing Director of DLJ Real Estate Capital Partners Charles Davis- CEO of Stone Point Capital, LLC James Nevels- Director of Tasty Baking Company Thomas Ridge- President and CEO of Ridge Global, LLC David Shedlarz- Vice President of Pfizer, Inc David West- President and CEO of The Hershey Company Leroy Zimmerman- Senior Counsel of Eckert, Seamans, Cherin, And Mellott, LLC The Hershey Company The Hershey Chocolate Company is one of the leading producers of chocolate and confectionary products. Hershey produces such chocolates as: the Hershey Kiss, Hershey Chocolate Bar, Mounds, Almond Joy, Reese’s Peanut Butter Cups, Kit Kat, and York Peppermint Patty. In this report we will give you the company’s mission, the description, the background and history, highlights of major news events, the SWOTS, their marketing strategy, their commitment to social responsibility, and the financial report card. Business 100 Project Amanda Milgim Ava Winckler Hossai Rahimpur Karen Montoya The Hershey Chocolate Company When you think of Hershey what is the first thing that comes to mind? Chocolate right? Right! Hershey is one of the largest and oldest producers...
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...Competitors 25 Kind Healthy Snacks 25 Nature Valley 28 Kellogg’s 31 Financial Ratio 34 Collaborators 35 Growth Strategy 36 Detailed description of the growth strategy 37 Goals/Objectives 37 Segmentation 37 Targeting 38 Positioning 38 Strategy Execution 40 Product 41 Goals and Product Description 41 Process Description 42 Life Cycle Stage 43 Place 43 Goals and Market Exposure 43 Channels Used 44 Supply Chain System 45 Promotion 46 Goals 46 Promotional Blend 47 Price 50 Goals 50 Value Proposition and Price Sensitivity 50 Pricing Strategy (Short Term/Long Term) 51 Breakeven Analysis 52 Implementation and Control 53 Timing and Implementation Activities 54 Sales Estimates (Forecast) 54 Forecast/Estimates 56 Scenario Analysis and Discussion 57 Sensitivity Analysis and Discussion 59 Comprehensive Financial Analysis 64 Conclusions 65 Appendix 67 Citations 75 Executive Summary The Hershey Company is known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Our Company has mentioned this statement several...
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...Ans 1: Canada has the world's highest per capita membership in the credit union movement, with over 10 million members, or about one-third of the Canadian population. They should definitely improve their current banking systems which can prove to be a powerful competitive weapon that can be used to capture market share, improve customer service, reduce operating costs, and create new products and services. Management perspective: It is highly unproductive for managers to be spending time collecting, processing, or even locating data and information necessary for decision making. Instead, managers should be spending their time applying information and bringing to bear their knowledge and experience in solving problems. This is possible only if information is readily accessible as and when necessary and in a format that is readily applicable to the problem at hand so that managers can use the information to enhance the quality of decisions that they make. Organizational perspective (Employee, Customer/Client): Better Management Information Systems will ensure more efficiency. Thus, Employees as well as Customers will be elated by them. Upgraded Management Information System will lead to improved processes resulting in lesser errors, easy processing and time saving. Further, customers can be elated by improved CRM system. CRM system can be used to track and organize the current and prospective customers. Information about customers and customer interactions can be entered, stored...
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...Richard Waldo Human Resource Management Foundations HRM500 Date: January 21, 2012 Abstract Located in Lancaster, Pennsylvania, Milton Hershey, candy-manufacturer, made the decision in 1894 to produce sweet chocolate to his caramels. In the 1900’s the Hershey Chocolate Company started their journey down the sweet road of creating milk chocolate in the form of bars, wafers and other creations. In 1907 Mr. Hershey looked to expand the product line, beginning the signature candy, Hershey Kisses. Hershey’s mission statement, “bringing sweet moments of Hershey happiness to the world every day,” summarizes their company, their people, their past and their future. (About Hershey, 2010.) Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Hershey’s performance management system already appeals to the diverse groups that it employs, they are a well rounded group that continues to be successful. Their system already is appealing to their diverse groups; they cater to both the baby boomer generation as well at the “millennial” generation (employees in their twenties). Not only do they cater to age and generations differences, but they have experienced an increase in diversity with the expansion of the company. (Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2011). Hershey has found a way to attract the younger generations also known as the “millennial” generation, the idea of a mentoring program for the...
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... PROFESSOR GEORGE OJIE-AHAMIOJIE JANET A. ROBBINS October 21, 2011 Introduction The Hershey Company mission involves as they stated, “winning with an aligned and empowered organization…while having fun.” (Noe, 2011) Everyone wants to have fun as you can see by my title page; I am one of those people. Milton Hershey has left his legacy in the company’s core values for many years to come. The four values identified in the mission statement are instilled in their human resource management they are as follows: * We are Opening to Possibilities by embracing diversity, seeking new approaches and striving for continuous improvement. * We are Growing Together by sharing knowledge and unwrapping human potential in an environment of mutual respect. * We are Making Difference by leading with integrity and determination to have a positive impact on everything we do. * We are One Hershey, winning together while accepting individual responsibility for our results. (Noe, 2011) (The Hershey company, 2011) . At Hershey, they have a unique heritage, iconic brands, talented employees and a company culture founded on the principles of giving back to our global community. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs Hershey’s employs many diverse groups who need to understand in-depth knowledge of the Hershey brands and designing a performance management system for their business will be crucial as they...
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...08/23/2008 Hershey Company & Tootsie Roll Company Company History Both the Hershey Company and the Tootsie Roll Company specialize in a wide variety of chocolate candy products. "The Hershey Company is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products, with revenues of over $4 billion and more than 13,000 employees worldwide". The Hershey Company originated with the candy manufacturer Milton Hershey. In 1894 Milton Hershey wanted to design a sweet coating for his already existing caramels, thus his new enterprise, the Hershey Chocolate Company began. The Hershey Company went public on the New York Stock Exchange (NYSE) in 1922. The Tootsie Roll Industries, Inc. was established in 1896. "The round piece of chewy, chocolatey candy that delights Americans today still looks and tastes amazingly like the first Tootsie Roll, made over 109 years ago". The Tootsie Roll "still sells for one penny, the original price, even though the company now offers candy packages priced up to $6.99. The first penny candies to be individually wrapped in paper, Tootsie Rolls are protected today". The Tootsie Roll Industry produces more than 60 million Tootsie Rolls per day and is also the world's largest lollipop supplier, producing 20 million lollipops daily. The Tootsie Roll Industries, Inc. went public on the NYSE in 1927. New York Stock Exchange Company Information The Hershey Company (Hershey) and Tootsie...
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...“Hershey’s Sweet Mission” Instructor: Matthew Gonzalez Course: Human Resource Management Foundation Date: April 19, 2012 Abstract In my formal research I will recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. I will analyze how I would interpret the values that Hershey embraces in relation to my role, if I were a Hershey employee. My research will also discuss the trends identified in the chapter and describe which one may impact Hershey the most. Lastly, I will describe the effects that mentoring could have on integrating values into the Hershey culture. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Because Hershey’s employs such diverse groups it could benefit from knowledge workers. Organizations need a management style that focuses on developing and empowering employees. (Noe, 2011) Knowledge workers are employees whose key contribution to the organization is specialized knowledge, such as knowledge of customers, a process or a profession. Employees are then held accountable for products and services, and in return share losses and rewards. (Noe, 2011) When an organization competes for employees, depend on skilled knowledge workers, or are in need of a workforce that cares about customer’s satisfaction...
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