Martin Luther King Jr. gave the moving speech, “I’ve Been To The Mountaintop”, on April 3, 1968, in Memphis Tennessee, about the disgraceful, and wretched reality of society. King was able to transfer his powerful message of peace, love and equality by using an abundance of analogies, and metaphors, while deeply investing his passion in Aristotle's Rhetoric to help tell his story, which helped people easily relate to it and understand its depth. Beginning his moving speech, Dr. King immediately plunges into the topics that he planned on addressing. He starts off establishing the importance of development as a country, as a human, and as a society. He leads that all the way up to this moving and intense line, “It’s no longer a choice between…show more content… King uses his own life involvement and experiences in succession to get on a more deeper and personal level with his audience. Bringing in his own story is another way he makes his speech successful because the people see what he has been through and done. He creates images with his words of visions of what an ideal America used to look like, “I can remember when Negroes were just going around as Ralph has said, so often... laughing when they were not tickled, but that day is all over” (I’ve...Mountaintop). King also reflects on other historically famous speeches such as Franklin Roosevelt’s inaugural speech when he stated, “Have nothing to fear but fear itself” (I’ve...Mountaintop). By addressing FDR’s speech, King has supplied himself with credibility that will make the people trust him. He does this to show other Americans that not only does he know what he is talking about in politics, but also that he is just the same human as everyone else. Striving to portray a picture perfect image, he reiterates the word “we” and “God”, bringing emotion about following The Lord's word and establishing that we are all created…show more content… Being a minister, King alluded back to what he knew best, biblical stories, “…I would watch God’s children in their magnificent trek from the dark dungeons...toward the Promised Land”. He often referred back to the Bill of Rights, asserting that blacks were given freedom of press, freedom of assembly, and all the other opportunities that white people got. He even gave examples of companies (Coca-Cola and Wonder Bread) who were unfair in their hiring policies. King urged blacks to boycott these products in making a difference. Along with that, King was immensely credible his speech to convince his viewers that he was an open-minded, trustworthy, and truthful. The entire point of this speech was to promote his good, noble character, and to help the blacks and other minorities to have equal rights. He wanted to end segregation, but without using any violence, so he presented ideas of boycotting, protesting, and other forms of peaceful resistance. By his appeal through ethicality, millions of people around the country were affected and craving change. King used emotion as the final touch in his speech. As done in his other speeches, King inspired people with his words and touching stories, he used certain phrases and words that would directly invoke a feeling of wanting to help the world change for the better. King used a motivational, determined tone in which he expressed confidence in the future of blacks