...University. The Survey was conducted at POPULAR VEHICLES AND SERVICES LTD .The topic for the study is “Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different aspects including Technical performance. SCOPE OF THE STUDY The study covers the analysis and interpretation of customer’s opinion about the A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. The study aims at evaluation of customer satisfaction in these four models. This analysis shows main features that attract customers to the vehicle. The study mainly focused on the evaluation of overall performance of the vehicle in the hatch back segment. The study compares A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 each and every aspect. OBJECTIVE OF THE SURVEY * To make a comparative survey of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10 * To find out how well the customers are satisfied with these four vehicles. * To find out the sales potential for Maruti A-star * To find the demand for Maruti A-star in Hatch Back Segment. * To find out the unique selling proposition for Maruti A-star * To find out which Maruti A-star variant is most selling and which has high demand in the market as compared to the other Hatch Back vehicle like...
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...Chapter-1:Introduction………………………………………4 Chapter-2:Analysis of facts and figures of Maruti Suzuki….9 Chapter-3:Case study of Manesar plant……………………..18 Chapter4:Learnings………………………………………….29 Bibliography…………………………………………………35 Abbreviations • MUL-Maruti Udhyog Limited • GM-General Motors • BSE-Bombay Stock Exchange • NSE-National Stock Exchange • ACMA-Automotive Component Manufacturers Association of India • SIAM-Society of Indian Automobile Manufacturers • CSI-Customer Satisfaction Index • MDS-Maruti Driving Training School • ITI-Industrial Training Institute • OEM-original equipment manufacturers Executive Summary Maruti Suzuki India Limited is India's leading & largest Passenger car manufacturer which accounting for nearly 50 percent of the total industry sales. With a view to cater the demand of all types of customer the company has variety of brands in its basket i.e ranging from the peoples car Maruti 800 to the stylish hatch-back Swift, SX4 Sedan and luxury sports utility vehicle (SUV) Grand Vitara. The company has received ample awards and achievements due to its continuous innovations and technological up gradations. The company today is very conscious about safeguarding the environment from vehicle pollution which resulted in launching of its advanced K-Series engines. Despite of stiff competition, Maruti Suzuki India Limited is presently considered as the leading automobile giant due to its remarkable Economic, Environmental & Social...
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...Maruti Suzuki Background Maruti Suzuki India ltd. commonly referred as Maruti, is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the India passenger car market as of march 2011. Maruti offers a complete range of cars from entry level Maruti 800 and Alto , to hatchback Ritz, A-star ,Swift , Wagon-R , Estillo and sedans Dezire, Sx4, in the 'C' segment Maruti Eecho and Sports Utility vehicle Grand Vitara . It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. In February 2012, the company sold its 10th million vehicles in India. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced...
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...CASE STUDY TITLE: MARUTI UDYOG LIMITED – Managing competition successfully [pic] MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki’s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government organization managed on the lines of Japanese management practices. Maruti created history by going into production in a record 13 months. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea, having produced over 5 million vehicles by May 2005. Maruti is one of the most successful automobile...
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...A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small, it is India. Until yesterday, all the world's auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7,956-crore Maruti Udyog Ltd (MUL)--in the small car segment. Suddenly Daewoo Motors India and Hyundai Motors India--are changing lanes midway, making the small car market as the pivot of their marketing strategy in India. Couple that with the fact that two domestic manufacturers--the Rs 10,074-crore Tata Engineering & Locomotive Co. (TELCO) and the Rs 223-crore Kinetic Engineering--are ready with similar indigenously-designed products to compete in this market The last two years has really been the period of war in the small car market The story Behind…. The auto majors read the market wrong. Since the small segment was dominated by MULwith a market share of 96 per cent and given that the Trans –national brands already had tried-and-tested mid-size models in Indian market, this segment was more attractive than the existing ones. This perceptual change was because of two reasons. • • The clutter in the large and midsize segment due to entry of many international players. The small segment grew faster than the mid-size one, driven...
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...INTRODUCTION If you’ve gone from here to there or just about anywhere in India, chances are you’ve driven with MARUTI SUZUKI, as their slogan says “Way of Life”. Maruti Suzuki India Limited, commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. For over 3 decades now, they have been going places with India. Its manufacturing facilities are located at two facilities Gurgaon and Manesar in Haryana, south of Delhi. In 1982, little did this quiet suburb of New Delhi know that it was to become the seat of India’s automobile revolution, at the Maruti Suzuki factory? In 1982, India turned out just 40,000 cars every year. The Maruti 800 rolled out and a new chapter began. Their story was an obsession with customer delight*, unheard of until then. It was about a commitment to create value of innovation, quality, creativity, partnerships, openness and learning. It was a new story of leadership. Today, Maruti Suzuki alone makes 1.5 million cars every year. That’s one car every 12 seconds. It was also the story of motoring revolution-cars that delivered great performance, efficiency and environment friendliness with low cost of ownership. A story built on Suzuki’s belief in small cars for a big future one that enabled millions of Indians to make driving a way of life. Indians, and India, got into the driver’s seat, and they were happy to drive with...
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...GROUP 9 SECTION B In today's automotive market, sound after-sales service has become a critical success factor in car sales. At the same time, along with the sharp increase in customer numbers, spare parts and service business is creating reliable revenues and considerable profits for automotive companies. Maruti Suzuki India Limited has been a market leader in the India Automobile Industry. The study attempts to study the channel management principles and dynamics in Car Spare parts adopted by Maruti Suzuki India Limited. GROUP 9 SECTION B In today's automotive market, sound after-sales service has become a critical success factor in car sales. At the same time, along with the sharp increase in customer numbers, spare parts and service business is creating reliable revenues and considerable profits for automotive companies. Maruti Suzuki India Limited has been a market leader in the India Automobile Industry. The study attempts to study the channel management principles and dynamics in Car Spare parts adopted by Maruti Suzuki India Limited. MARUTI SUZUKI INDIA LIMITED SPARE PARTS CHANNEL MANAGEMENT MARUTI SUZUKI INDIA LIMITED SPARE PARTS CHANNEL MANAGEMENT By- Aman Srivastava UM14069 Amiya Arnav Um14071 Anish Avinash Sahu UM14072 Rajesh Kumar Panda UM14101 Saurabh Paul UM14105 Tanya Singhania UM14117 By- Aman Srivastava UM14069 Amiya Arnav Um14071 Anish Avinash Sahu UM14072 Rajesh Kumar Panda UM14101 Saurabh Paul UM14105 Tanya Singhania UM14117 ...
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...parts of application architecture of CRM: Operational - automation to the basic business processes (marketing, sales, service) Analytical - support to analyze customer behavior, implements business intelligence Co operational - ensures the contact with customers (phone, email, fax, web...) To understand the real business scenario about the practice of CRM in Indian automobile industry & than compare it with MARUTI & TATA motors in passenger cars. The automobile industry in India is the tenth largest in the world with an annual production of approximately 2 million units is expected to become one of the major global automobile industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automobile industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units. According to Society of Indian Automobile Manufacturers in 2008-09 the cumulative growth of the Passenger Vehicles segment...
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...STATISTICS FOR MANAGEMENT TERM PAPER ON SALES ANAYSIS OF AUTOMOBILE INDUSTRY Submitted to:- Submitted by:- Dr. J.K. Sharma Noble Vinayan Professor MBA(General) Amity Business School Section B Amity University Roll No: B-37 Noida INTRODUCTION The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand, overtaking Thailand to become third in 2010. As of 2010, India was home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making India the second fastest growing automobile market in the world (after China). India's passenger car and commercial vehicle manufacturing industry recently overtook Brazil to become the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. From 2011 to 2012, the industry grew 16-18%, selling around three million units. According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, not 5 million as previously projected. In 2011, there were 3,695 factories producing automotive parts in all of India. The average firm made US$6 million in annual revenue...
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...KAZIAN GLOBAL SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: DBM SUBJECT: Managerial Economics N.B: 1} Attempt all the questions Name: Collan Shasmin Cotty Reference Number: KP00110-20830 ____________________________________________________________________________ Case 1: Where is the Fair Play? (Marks-16) In most countries in Europe, and primarily America, they don’t prefer the leg meat – it is waste matter for them so they look for nations where they can dump this meat. They did in the Philippines, Sri Lanka and Russia. They might deny it in the US but everybody knows that they are sitting on stocks for at least 2-3 years. They have succeeded in doing that because of their good freezing techniques. Now it’s becoming a major problem for them. They’re not used to eating leg meat and are in a fix. In the US they actually load the price of the entire chicken on the breast meat, and the rest of the bird is like a carcass to them. Due to environmental reasons they can’t dump it in the sea so they have to dump it somewhere. It can be any underdeveloped country, may be India! It’s wrong notion that supply of this meat to underdeveloped countries will be good for the consumers there. It is not. Can the Americans guarantee anything – how long will they be able to supply the chicken? How long will they supply subsidized eggs to such a large country? We could end up destroying our industry base and that will be very sad. As far as chicken is concerned, they can only supply the legs...
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...chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest car, yet its seating room was 21% greater than the 800’s— m an —providing ample room for g m four adul lts. Compan History ny The Tata Group was a diverse conglomera that had internatio T G ate d onal interests in engineeri ing, energy, information systems and commun , n a nications, m materials, ser rvices, cons sumer products, and chemic , cals. Its 96...
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...PRODUCT LIFE CYCLE SUBMITTED BY MASHHOODA MOHAMMED SHOEB KHAN BACHELOR OF BUSINESS ADMINISTRATION IN GENERAL FIRST YEAR - FIRST SEMESTER FACULTY GUIDE-MRS PRIYANKA CHANDANANI ASSISTANCE PROFESSOR – ECONOMIC ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my faculty guide Mrs Priyanka Chandanani who gave me the golden opportunity to do this wonderful topic Product Life Cycle which also helped me in doing a lot of research and I came to know about so many new things. I am really thankful to her Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within limited time I am making this project not only for marks but to also increase my knowledge THANKS AGAIN TO ALL WHO HELPED ME ABSTRACT The product lifecycle model can be understood as a three-stage model of technological development associated with a particular product technology. In the explorative stage many different designs are developed, in the development stage products become standardized into a dominant design, and in the mature stage only incremental changes occur within the dominant design. Although the product lifecycle model is widely accepted and often applied in empirical research, innovation...
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...THE INDIAN AUTOMOBILE SECTOR- HPL PROJECT Introduction The term automotive was created from Greek autos (self), and Latin motivus (of motion) to represent any form of self-powered vehicle. The Indian automotive industry has emerged as a 'sunrise sector' in the Indian economy. India is emerging as one of the world's fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011.[1] According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), growing 16 to 18 per cent to sell around three million units in the course of 2011-12.[2] In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.[3] In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the...
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...debuts in India. On January 10, 2008, Tata Motors unveiled the Nano, a USD2,5001 automobile referred to as “the people’s car.” Would it live up to the hype? And did its launch signal a new era for the small car market in India? How could Tata ensure the product would be profitable? Measuring 3.1 m by 1.5 m, the Nano displaced Maruti Udyog’s Maruti 800 as the world’s smallest car, yet its seating room was 21% greater than the 800’s—providing ample room for four adults. The Nano was also one of the world’s most fuel-efficient cars, getting 52 mpg in the city and 61 mpg on the highway. Touted as the cheapest car in the world, the Nano was scheduled to be available in September 2008. 1 USD = U.S. dollar; INR = Indian rupee. Tata and India’s Automobile Industry Tata Engineering and Locomotive Co. Ltd. was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004, Tata Motors acquired the Daewoo Commercial Vehicle Co. Ltd., Korea’s second-largest truck manufacturer, and became the first Indian company to be listed on the New York Stock Exchange. The next year, it acquired a 21% stake in a Spanish bus manufacturer, and in May 2008, it bought British automotive icons Jaguar and Land Rover from Ford Motor Co. The automobile industry in India benefited significantly from liberalization in the 1990s, when...
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...chea W d apest car in the world, th Nano was scheduled to be availab in t he s ble September 2008. In addition to paying (Indian rupees) IN lakh— a p INR1 —equivalent t INR100,0 to 000— buyers would also have to pay 12.5% valu w h ue-added tax along wit charges s x th such as road and d transport tation taxes. The two-cy ylinder gaso oline-powere version w ed would debut first; the d t diesel versions would soon follow. The Nano wa one of th world’s most fuel-eff T as he m fficient cars, getting 52 miles per g gallon (mpg) in the city and 61 mpg on the highwa (22 km pe liter and 2 km per lit respectiv d n ay er 26 ter, vely). Measurin 3.1 meters by 1.5 meters, it dis ng m splaced Mar Udyog’s Maruti 80 as the wo ruti s 00 orld’s smallest...
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