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Mary Kay Ash & the Four Roles of Management

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Analyzing the Four Principles of Management:
How Mary Kay Ash Utilized Them and How Her Innovation Will Translate to Any Business
Max Fausnight
The Los Angeles Film School

Analyzing the Four Principles of Management:
How Mary Kay Ash Utilized Them and How Her Innovation Will Translate to Any Business
The world thrives with government powerhouses, tech giants, inspiring superstars, and many more great achievements. The common factor between these amazing feats is people. People harbor the power to accomplish, inspire, and create. When it comes to grandiose tasks, we require management to maintain solidarity and purpose in order to bring our dreams to life. Developed by a coal miner, Henri Fayol, we practice four common principles of management (Williams, Rtr. 2015). This allows for consistent success and can easily apply to any goal that requires structure. The acronym P.O.L.C. conveniently houses all of these principles for easy memory. The “P” represents planning, the “O” represents organizing, the “L” represents leading, and the “C” represents controlling.
These four principles were crucial to the success of many business legends and I will examine their application with a personal favorite, Mary Kay Ash. After, I will highlight any other important aspects of what we’ve learned so far. Then I will finalize my paper with how our company will implement these necessities for great management.
Mary Kay Ash started her company at age forty-five with just five thousand dollars after a male co-worker was promoted above her who she had trained. Mary Kay was an absolute beast with a mean drive; she refused to let the sexist, corporate structure say anything different. Mary Kay set a business model in place, which set itself apart from competitors in the most crucial of moments with the principles of management at the core.
Mary Kay planned better than most entrepreneurs will ever dream to. She had the foresight to identify specific obstacles her vision would encounter and slice those barriers into pieces before anyone saw it coming. Her initial problem she wanted to solve was the lack of opportunity for women to take control of their finances and empower themselves. Not only were women discriminated against but they also carried most of the responsibility when it came to domestic duties. She knew women would need flexibility and open opportunity to rise up in the company structure. Her solution: direct sales marketing. With her approach to allowing anyone in her company to earn their worth through hard work rather than corporate politics, Mary Kay Cosmetics has produced more millionaires within a single company than any other in the world (Mary Kay, Rtr. 2015). Mary Kay planned big picture down to the smallest detail like the color that trademarks her brand today. She states, “I wanted containers that would be so attractive that women would want to leave them on display,” (Ahern, 2011). She chose pink after analyzing the trending bathroom color scheme of the time and thought a soft pink would compliment it the best. This was a strict business move.
Mary Kay Ash knew fully well that the likelihood of most women having the education to sell or manage would be low so she created an organizational structure to support her consultants. Women were given instructions on sales, managing, and recruiting from her experiences as a basis of reference for success. She also coined the “party” tactic, which revolutionized direct sales and saved her consultants valuable resources like time. This information and strategy created a consistent experience for customers and returns from consultants in a seemingly unorganized business model.
When it comes to leadership, Mary Kay Ash takes the cake, bar none. Even the most uninvolved consultants know her beliefs, vision, and dreams. Her famous phrase, “God first, family second, career third” has been recited to all three million consultants (Mary Kay, Rtr. 2015). Her legends and the legends of her successes are spread generously throughout the framework of the business, which inspires and motivates the consultants. The infrastructure of the company depends upon a wealth of communication of any successful businesswomen under the Mary Kay flag. The dedication to her communication to every single employee may have been the most crucial move to the success of her empire.
She implemented control over her independent consultants in a way never seen before, and it prompted a miracle response. To start, she incentivized directors to mentor their lower consultants by offering a percentage of the commission earned. Although independent, these women were motivated to grow her business themselves for the possibility of raise in commission. Most notably, Mary Kay had specific landmarks that measured success. She gifted women at various levels of achievement and when they reached the highest title possible, these women earned a pink Cadillac. Mary Kay’s philosophy was about inspiring success and hard work instead of intimidation (Mary Kay, Rtr. 2015). This control tactic was a mutual win, the best kind of win in business.
In the video by Faust, we learned about integration and its importance to the success of management. Mary Kay Cosmetics is beautifully integrated. If your superior becomes inactive, you are immediately placed under whoever was the superior above her. Within the culture of Mary Kay, women are generally familiar with this superior long before yours could become inactive. This maintains fluid transitions when there is turnover of employment.
After considering these principles and how a remarkable CEO like Mary Kay Ash capitalized on them I have a few ideas of how we will do the same. First, when planning our company, the factor of mobility will be fundamental. Mary Kay Ash had the competitive advantage to expand into other countries because of the low cost of infrastructure to her model, (Ahern, 2011). We will have similar opportunities with expansion. Second, Mary Kay’s organized education allowed her to grow employees into educated, confident, business people. Integrated education will maximize the capabilities of our employees. Third, ensuring that all employees are familiar with the beliefs and values of the CEO is inspiring. This detail is often overlooked. Fourth, using incentives as a goal monitor is self-serving. When the employees are shown how it feels to be appreciated and valued they have the perspective to give the same to their customers.
Many people like to talk noise about Mary Kay Cosmetics for all sorts of reasons. One thing you cannot deny is the numbers: Mary Kay Ash started with five thousand dollars. Today, the company is a multibillion-dollar business with more millionaires than any other company on the planet. Mary Kay utilized the four principles of management to fulfill her dreams and become one of the most impressive women in history. I wish I could’ve written more on Mary Kay than I did. I cannot even begin to express how inspired I am by the talent, poise, and innovation of this woman; she ate dessert first just because she felt like it. This beast of all beasts has taught me more than a few lessons about the utility of these four principles and they will translate well into our business model setting us up for success.
References
Elizabeth Ahern, “The Benefits of Pink Think: A History of the Mary Kay Cosmetics Company 59 in Domestic and Global Contexts,” Tempus 12.2 (2011), 59-73.
Faust, J. (Director) (2012, January 25). 1. The Roles of Management. Lecture conducted from, Faust Management
Norman, L. What Are the Four Basic Functions That Make Up the Management Process? (n.d.). Retrieved January 16, 2015.
The 2000s | Mary Kay. (n.d.). Retrieved January 16, 2015, from http://www.marykay.com/en-US/About-Mary-Kay/CompanyFounder/Pages/MK- Milestones-2000.aspx
Williams, C. (2014). Effective Management (6th ed.). Mason: South-Western.

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