...Coca Cola and Social Media Marketing Chris Wharton University of Redlands Principles of Marketing BUSB 340 Vernon Stauble 7/28/2011 This paper will define the concept of social media marketing and briefly discuss some strategies associated with the concept. In addition, the paper will discuss how Coca Cola implements social media marketing into their current advertising campaign. Now let us define social media marketing. Social media marketing is described by (Grant, 2010) “as a term that refers to using social networks such as Twitter, Facebook, You Tube, and Digg, as well as blogs, forums and other online communities to reach online consumers.” Social media marketing has given companies a profound opportunity in reaching mass consumers in all geographic locations throughout the world. All at the touch of a button. This type of media advertising has had a profound affect on marketing concepts and strategies in bringing new consumers through the corporate gates. Now lets analyze some common goals that enable the sale of goods and services through social media marketing. One of the most common goals is to increase brand awareness throughout communities. Coca Cola launched a marketing strategy in 2010 that encompassed a global effort in reaching societies throughout the world. The operation termed, “Expedition 206” encompassed sending the companies three “happiness ambassadors” armed with laptops, video cameras, and smart phones to document their findings...
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...Sex and Violence Paper Michael Wright Com/340 June 29, 2015 Leigh Pethe Sex and Violence Paper People should mull over every dissimilar dynamic involved prior to setting their sight on the reasoning when they decide whether or not movies, television and video games have any effect on young people. It may possibly be an exhilarating or an extremely exasperating experience. It all depends on the way people try to tackle this concern. People ought to use all the data at their disposal and follow the instructions prior to looking for that ideal resolution. All through this essay, people can gain familiarity, information and examples on the way young people are affected by sex and violence. Many of the likely victims are immature and inexperienced, and because it is human nature, consequently desire the things they observe. A certain method to expect a procedure of transformation however might not be a simple assignment after all is taking the occasion to find out why young people are the audience that is targeted. “Their superior abstract reasoning abilities and their tendency at this age to challenge conventional authority make adolescents particularly susceptible to imitating some kinds of television violence, crime and portrayals of suicide”(Josephson,2011). The study just involves a minute proportion of young people even though the data given is based on figures. Young people appear to be persuaded effortlessly, mainly by their peers. Ponder what young people’s life desires...
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...Television Associated With Childhood Obesity COM 156 Introduction Childhood obesity has become a national dilemma. Recent studies have shown several causes for this public health epidemic. The evidence between childhood obesity and children’s excessive amount of time in front of the television has done nothing but increase each year. How long do children watch television each day. Does the media target children television? What are the health risks involved with childhood obesity? Childhood obesity continues to increase dramatically as the young viewers are victimized by television. Television Associated With Childhood Obesity During a recent study at UCLA School of Public Health, Sarah Anderson stated “The association between television viewing and childhood obesity is directly related to children’s exposure to commercials that advertise unhealthy foods.” (Anderson. S 2010) Researchers Frederick J. Zimmerman and Janice F. Bell conducted a study that involved 3,563 children, ages ranged from infants to 12-year-olds. Primary caregivers reported children’s activities and television viewing during the week. Studies had shown that commercial viewing had a significant affect with a higher BMI. According to Zimmerman and Bell, “steering children away from commercial television may be effective in reducing childhood obesity, given that food is the most commonly advertised product on children’s television and the fact that almost 90 percent of children begin watching...
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...Mergers and acquisitions 1 Mergers and acquisitions The phrase mergers and acquisitions (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow rapidly without having to create another business entity. In the most simplest way, Merger can be defined as how a "Marriage" is whereas an Acquisition is referred to as an "Adoption" of a child Acquisition An acquisition, also known as a takeover or a buyout, is the buying of one company (the ‘target’) by another. Consolidation is when two companies combine together to form a new company altogether. An acquisition may be private or public, depending on whether the acquiree or merging company is or isn't listed in public markets. An acquisition may be friendly or hostile. Whether a purchase is perceived as a friendly or hostile depends on how it is communicated to and received by the target company's board of directors, employees and shareholders. It is quite normal though for M&A deal communications to take place in a so called 'confidentiality bubble' whereby information flows are restricted due to confidentiality agreements (Harwood, 2005). In the case of a friendly transaction, the companies cooperate in negotiations; in the case of a hostile deal, the takeover target is unwilling to be bought or the target's board has no prior knowledge of...
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...How will the discovery of Gliese 581g change how religion is viewed in America? Table of Contents Abstract…………………………………………………………………………………………...3 Introduction……………………………………………………………………………………….4 Discovery of Gliese……………………………………………………………………………..…4 Characteristics of Gliese 581g...…………………………………………………………………..5 Previous Gliese 581 planets……………………………………………………………………….6 More Planets Possible ………………………………………...…………………………………..7 Doubt ……………………………………………………………………………...………………8 Impact of 581g on the Past………………………………………………………………………...9 Impact of 581g on the Future……………………………………………………………………...9 Conclusion……………………………………………………………………………………….10 Abstract The discovery of a new planet, Gliese 581g, will have lifelong impacts on how people view religion in America for many years to come. The discovery of this new planet will make many people question their core beliefs on the basic foundations of religion. Through research, we will look at how the characteristics of Gliese 581g possibilities of life and how it impacts our current and future religious decisions. The Bible says “In the beginning God created the heavens and the earth” (Gen. 1:1New International Version). With that being said, should earth which is singular be changed to earths? The answers too many of our questions on life elsewhere in the universe will be discussed now and for years into the future. The implications on what is found on Gliese 581g will impact not only us, but the future of our children’s...
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...Serial Date Period (1) 8:30 A.M.-10:30 A.M. Code Course Name Place Code Period (2) 11:00 P.M.-13:00 P.M. Course Name Place Code Period (3) 13:30 P.M.-15:30 P.M. Course Name Place LNG 171 English I Section ARC-1 (Nadine) Section ARC-2 (Nadine) Section ARC-3 (Nadine) Section BUS-1 (Dima) Section BUS-2 (Dima) Section BUS-3(Dima) Section BUS-4(Rola) Section BUS-5(Rola) Section COMM 1-(Rama) Section COMM 2-(Rama) Section ENG 2-(Rola) Section ENG 3-(Rola) Section ENV 1-(Carlee) B2-03 B2-03 B2-03 D3-11 D3-11 D3-07 D3-07 D2-07 B2-10 B2-10 D2-07 D2-07 B2-03 MTH 002 Pre-Calculus Section 1(Campbell) Section 2(Campbell) B1-07 B1-08 D3-03 GED 196 Communication Skills in Arabic 1 Section A-1(Dalal Halalat) Section A-2(Sherif Sharkawi) Section A-3(Dalal Halalat) Section A-4(Dalal Halalat) Section E-1(Sherif Sharkawi) Section E-2(Sherif Sharkawi) B2-10/B2-01 D3-07/D2-04 B2-03/B2-01 B2-07/B2-01 D3-11/ D2-04 D3-07/D3-11 D2-07/ D2-04 D2-07/ D2-04 BUS 111 Marketing of Services GED 132 MGT 405 MTH 001 GED 252 Science and Technology in Society Business Ethics and Social Responsibility College Algebra Critical Thinking Section E-1(Mustafa Tajdin) B2-03 B1-11 B2-10 GED 195 SWS 320 D3-07 D3-07 D3-07 D2-07 D2-07 D2-07 Section E-3(Sherif Sharkawi) Section E-4(Sherif Sharkawi) Descriptive Geometry(SA) Operational Research B1-08 B1-08 7th December 2013 LNG 173 Professional Communication Skills Section ARC & ENG 1-(Henrick) Section BUS 1-(Henrick)...
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...Innovation Strategy of Retailer: From the View of Global Value Chains Yongquan Hu, Huifang Jiang Abstract-Retailing running to high-value-added-end is a more visible trend, which attracts lots of attention from researchers or practitioners. This paper tries to explain this with the theory of Global Value Chains(GVCs). After literature review on GVCs and innovation strategy, this paper analyzes the global value chains of 7-11, IKEA, Wal-Mart and PPR separately. Then some com parisons is done to analyze the respective characteristics of the global value chain model of the four from ten angles, so as to build retailer's innovation strategy on GVCs. As a result, some advices are given to Chinese retailers for their developing. their competitiveness on value chains and develop so quickly? Since coming down to the status of retailing on global value system, the researches for such questions, as above, tum out to be meaningful both in theory and practice. So, applying the dynamic theory of global value chains, this paper analyzes four global value chains driven by four multinational retailers, in order to explain the phenomena of retailing running to high-value-added-end, and provide retailers with a global perspective, Multi-Dimensional model for innovating and competing. Index Terms-retailer, global value chains, business strategy, innovation, innovation strategy I. INTRODUCTION As a presentation of the terminal industry, there's a more visible ...
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...From the rich walnut paneling and carved arches to the molded Italian Renaissance patterns on the ceiling, the circa 1925 council chamber room of Akron's municipal hall evokes a time when the America's manufacturing heartland was at the peak of its power. But when the U.S.-China Economic & Security Review Commission, a congressionally appointed panel, convened there on Sept. 23, it was not to discuss power but decline. One after another, economists, union officials, and small manufacturers took the microphone to describe the devastation Chinese competitors are inflicting on U.S. industries, from kitchenware and car tires to electronic circuit boards. These aren't stories of mundane sunset industries equipped with antiquated technology. David W. Johnson, CEO of 92-year-old Summitville Tiles Inc. in Summitville, Ohio, described how imports forced him to shut a state-of-the-art, $120 million tilemaking plant four football fields long, sending Summitville into Chapter 11 bankruptcy protection. Now, a tenfold surge in high-quality Chinese imports at "below our manufacturing costs" threatens to polish Summitville off. Makers of precision machine tools and plastic molds -- essential supports of America's industrial architecture -- told how their business has shrunk as home-appliance makers have shifted manufacturing from Ohio to China. Despite buying the best computer-controlled gear, Douglas S. Bartlett reported that at his Cary (Ill.)-based Bartlett Manufacturing Co., a maker of...
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...excepto em relação à Inglaterra, sessenta anos mais tarde já assim não era. O PNB per capita português, que era 86% da média dos países desenvolvidos, tinha passado para 4 5 % . Em contraste, os sessenta anos seguintes, até 1976, foram, deste ponto de vista, muito menos gravosos. Portugal: PNB «per capita» relativamente a outros países [QUADRO N.° 1] Países Alemanha Ocidental Dinamarca França , Hungria Grã-Bretanha Itália Países desenvolvidos 1860 1913 1950 1975 77°/o 93% 75% n. a. 47% 92% 86% 37% 34% 42% 79% 29% 66% 45% 41% 31% 33% 68% 28% 65% 37% 34% 36% 32% 49% 44% 59% 38% European Fonte: P. Bairoch, «Europe's Gross National Product 1800-1975», in Journal Of Economic History, 1976, vol. 5, pp. 273-340. * Texto da lição de síntese apresentada para efeito de provas de agregação realizadas em 27 e 28 de Fevereiro de 1984, na Faculdade de Economia da Universidade Nova de Lisboa. As notas e referências bibliográficas foram acrescentadas posteriormente. Se não houve recuperação, o fosso pouco mais...
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...Public Disclosure Authorized ... ........ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.- ..........~~ ~ ~ ~ ~ ~ ~~~~~~~~~~~~~~~~~~ ~ .... ~ ~ . :~ .......... ..... :. s~: ... - Public Disclosure Authorized a ........ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~. ................. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ .... - ........ ........... _ - Public Disclosure Authorized .... .... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.... -,// ... ..... ...... 1 I ... . .... .. ..... I 9~~~~~~~... . . .. .. .. . .. A ~~ ~~~~...... Public Disclosure Authorized ..... The WorldBankis committed knowledgesharingwhichinvolvesnot only the Bank's to communities practiceand their partners,but the entire development of community. processof A knowledge management essentialto makesense out of and act upon the vast quantitiesof is information available today.Still in the earlystagesof implementation, knowledge management is expectedto changethe internaloperationof the WorldBankand transformthe organization's relationships with externalclients,partnersand stakeholders, becominga key way of doing businessin the 21stCentury. Giventhe speedof globalchangeand the value of learningfromongoingactivities, Urban the Development Divisionand GlobalUrbanPartnership the WorldBankare committed of to communicating resultsof the Bank'surbanworkto the development the communityas quickly and clearlyas possible. Towardthat end, this informalor...
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...10 CHAPTER SOLUTIONS MANUAL The Mole Section 10.1 Measuring Matter page 320–324 b. 2.50 ϫ 1020 atoms Fe 2.50 ؋ 1020 atoms Fe ؋ Practice Problems ؋ 51.4 ؍ 10؊4 1 mol Fe __ 6.02 ؋ 1023 atoms Fe mol Fe pages 323–324 1. Zinc (Zn) is used to form a corrosion-inhibiting surface on galvanized steel. Determine the number of Zn atoms in 2.50 mol of Zn. 2.50 mol Zn ؋ 4201 ؋ 15.1 ؍ ___ 6.02 ؋ 1023 atoms Zn 1 mol Zn atoms of Zn 2. Calculate the number of molecules in 11.5 mol of water (H2O). 11.5 mol H O ؋ ___ 6.02 ؋ 1023 molecules H2O 2 ؋ 29.6 ؍ 1024 1 mol H2O molecules of H2O 3. Silver nitrate (AgNO3) is used to make several Copyright © Glencoe/McGraw-Hill, a division of the McGraw-Hill Companies, Inc. different silver halides used in photographic films. How many formula units of AgNO3 are there in 3.25 mol AgNO3? 3.25 mol AgNO3 ؋ 4201 ؋ 69.1 ؍ ____ 6.02 ؋ 1023 formula units AgNO3 1 mol AgNO3 formula units of AgNO3 4. Challenge Calculate the number of oxygen atoms in 5.0 mol of oxygen molecules. Oxygen is a diatomic molecule, O2. 5.00 mol O2 ؋ ___ 6.02 ؋ 1023 molecules O2 1 mol O2 2 O atoms ؋ __ 01 ؋ 20.6 ؍ 24 molecule O2 atoms O 5. How many moles contain each of the following? a. 5.75 ϫ 1024 atoms Al for each formula and convert the given number of representative particles to moles. a. 3.75 ϩ 1024 CO2 The representative particle is a molecule...
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...English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through promotional activities A specific action plan is set to meet the objective targets. All activities will be through off-trade retailers and targeting consumers in the ABC1 categories predominately in the South East of England. Due to targeting these consumers we aim to create a premium perception of our product to take advantage of slumps in sales of Champagne. We aim to generate a vibe of interest from our campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that...
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...Copyright and the Internet Hector L MacQueen*(* LLB (Hons), PhD, FRSE, Professor of Private Law, University of Edinburgh, email hector.macqueen@ed.ac.uk. This is a substantially revised, updated and rewritten version of the chapter which appeared under the same title in L Edwards and C Waelde (eds), Law and the Internet: Regulating Cyberspace (1997). I am grateful to those who commented upon that earlier version, to those who sent me information about developments on the Internet (especially Dr Athol Murray), and to the editors once again for their help, guidance and patience over a prolonged period.) Introduction A major issue for copyright lawyers at the present time is how to deal with the rapid development of the Internet and the prospect of the ‘information superhighway’, world-wide telecommunications systems which permit the rapid, indeed virtually instantaneous transmission around the world, at times chosen as much by individual recipients as by transmitters, of information and entertainment in all media - print, pictures still and moving, sound, and combinations thereof. The issues are manifold. Is the ease of perfect reproduction and manipulation of material in the digital form used by our communications systems the death-knell of the whole basis of copyright? Are we at least going to have to reconsider such fundamentals of copyright law as what constitutes publication, copying and public performance, or the old distinctions between categories of work such as literary...
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...BELHAVEN UNIVERSITY Jackson, Mississippi A CHRISTIAN UNIVERSITY OF LIBERAL ARTS AND SCIENCES FOUNDED IN 1883 CATALOGUE 2014-2015 EFFECTIVE JUNE 1, 2014 Directory of Communication Mailing Address: Belhaven University 1500 Peachtree St. Jackson, MS 39202 Belhaven University 535 Chestnut St. Suite 100 Chattanooga, TN 37402 Belhaven University 7111 South Crest Parkway Southaven, MS 38671 Belhaven University – LeFleur 4780 I-55 North Suite 125 Jackson, MS 39211 Belhaven University 15115 Park Row Suite 175 Houston, TX 77084 Belhaven University Online 1500 Peachtree St. Box 279 Jackson, MS 39202 Belhaven University 1790 Kirby Parkway Suite 100 Memphis, TN 38138 Belhaven University 4151 Ashford Dunwoody Rd. Suite 130 Atlanta, GA 30319 Belhaven University 5200 Vineland Rd. Suite 100 Orlando, FL 32811 Traditional Admission Adult and Graduate Studies Admission – Jackson Atlanta Chattanooga Desoto Houston Memphis Orlando Alumni Relations/Development Belhaven Fax Business Office Campus Operations Integrated Marketing Registrar Student Life Security Student Financial Planning Student Development Online Admission Online Student Services (601) 968-5940 or (800) 960-5940 (601) 968-5988 or Fax (601) 352-7640 (404) 425-5590 or Fax (404) 425-5869 (423) 265-7784 or Fax (423) 265-2703 (622) 469-5387 (281) 579-9977 or Fax (281) 579-0275 (901) 896-0184 or Fax (901) 888-0771 (407) 804-1424 or Fax (407) 367-3333 (601) 968-5980 (601) 968-9998 (601) 968-5901 (601) 968-5904 (601) 968-5930 (601) 968-5922...
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...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
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