...-132015090022 MSU/MBA “Apple Case Assignment” Questions (1)Do you agree or disagree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage? Be sure to justify your answer. Yes, I agree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage. Apple let outsiders offer software for the iPhone and in less than 6 months, more than 10,000 applications had been created. Also, more than 15,000 applications are available at its app store section of iTunes, and they have been downloaded a total of 500 million times. Now, many of the iPhone apps are available for the iPad. Moreover, the unique feature of Apple’s competitive advantage is that they come from customers and users, not employees .All of the above data and facts can justify that those apps have a competitive advantage among. (2)Why are data, information, business intelligence, and knowledge important to Apple? Give an Example of each type in relation to the iPad. Through the strategic use of data, information, business intelligence and knowledge , Apple is able to track the use of it and programs to see if they are being accepted and used by many consumers , or don’t attract attention and fail. Another reason that reason that data and information are very important to Apple is that having the ability to show outside accessory and app companies the usage of Apple products in comparison to others .When Apple can provide statistics that show tablet users download more apps on the...
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...such a great job marketing its product that some customers don’t even realize that it is a technology company because they always see these amazing advertisings. A couple months ago I bought my first Apple product the IPHONE and now with this MBA program I got the IPAD as well, after using both these products I don’t think I will buy anything else that is not Apple. So they market very well and they deliver a great product that customers keep going back. They obviously are a technology company as well because they keep coming up with the best and newest innovations. 2. Which features of the IPAD create the most value for users? Which create the most value for Apple partners? Feature of the IPAD that creates most value to the user is the size of the IPAD and its 140,000 apps. The size of the IPAD is perfect because it is smaller than a laptop and bigger than an iphone. Perfect for both the phone enthusiast and laptop fanatic. As for the huge selection of apps I really don’t believe that people use even 10% of apps. 3. List the specific product and service elements within an IPAD? The product element of the IPAD is the size, speaker and microphone, weight, touch technology, and screen. The service elements are the apps, movies, music, and books. It is easy to use so it can be marketed to a big group of...
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...UNANSWERED THREADS Lumia 920 3D printed cases up for sale! Two-factor authentication and Skydrive app Real Soccer 2013 unsupported!?? L820 t-mobile Germany is receiving an update HTC Update (no specifics listed) for unbranded... Windows 7/8/Mobile Lead Software Engineer (kindly... MEMBER SHOUTOUTS * Slai * BIGPADDY * montsa007 * Eas195 * WhippedKream * lak611 * Honestabebread * snowmutt * dxdy * lak611 * Angry_Mushroom * BIGPADDY SOCIAL * Groups * Photos * Stream * Friends * Member Map * Home * Forum * Windows 8 Tablets * Surface for Windows 8 Pro * Idiotic comparison/ Microsoft Surface Pro vs. Apple iPad 4 REPLY TO THREAD SUBSCRIBE TO THREAD ------------------------------------------------- Top of Form Page 1 of 212Last Bottom of Form Results 1 to 25 of 31 10Likes * LinkBack * Thread Tools * Search Thread ------------------------------------------------- Top of Form Bottom of Form * Rate This Thread 1. ------------------------------------------------- pdch MemberPosts202 PostsGlobal Posts282 Global Posts | 03-08-2013, 01:24 PM #1 Head-to-Head: Microsoft Surface Pro vs. Apple iPad 4 :facepalm. | Last edited by Dave Blake; 03-09-2013 at 07:37 PM. Reason: fix titleREPLY REPLY WITH QUOTE THANKS LIKE * Share * * * * * | | 2. ------------------------------------------------- ...
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...Inc. MBA 669 Financial Decision Making September 24, 2011 Presented By: Terri Brooks Cheri Clark Adrian Horton Beth Leff Andrew Lundquist Xia Yang Product Description Apple’s product line has always pushed integration, especially within its own products. Updated versions have even merged two different Apple products into one; how many people will continue to have an iPod when the iPad or iPhone perform the same function. While most of Apple’s previous offerings have fallen under the entertainment or luxury product segment, imagine merging luxury with functionality. Imagine streamlining mundane daily household tasks, into the sleek and cutting edge Apple Inc. product line. Bringing together the very cool, very avant-garde design philosophy consumers have grown accustomed to, we introduce Apple’s newest product line, the iRobot. The iRobot will serve as an automated central control system, as well as an automated functional piece of operating equipment for daily household tasks. Below is an introductory list of functionality the iRobot will offer. As third party providers introduce accessorial product lines, functionality will only increase. As with our current product lines, we will allow other vendors to provide most of the accessorial product lines but there is a potential for future product lines to come from within the Apple Inc family. * Standard Apple functionality including but not limited to iTunes, Safari, Apple TV and our entire “apps” library...
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...iTunes Music Pricing MBA 540 LaTroy Middlebrook May 22, 2016 Dr. M. Pate 1) Apple’s ingenious policy strategy in variable pricing permits Apple to increase iTunes sales profits by appraising highly regarded artists’ or songs at an elevated amount, than underappreciated artist or songs with fewer fans. For example, 2016 Grammy winner for Album of the Year, Taylor Swift, ‘1989’ sells for $7.99 and features 13 songs on iTunes. However, say that iTunes increases the price of the album to $8.99 and distributes sales of over 1000 copies. $7.99 x 1000 = $7,990 or $8.99 x 1000 =$8,990. iTunes can raise sales prices by $1.00 for every album sold over 1000 copies based on the admiration fans have placed on ‘1989’. Consequently, the price of the album will surge due to popularity, radio airplay, and iTunes sales profits will decrease on the most favored songs on the album. Despite the influx of popularity for the album, what variable pricing sales does is create substantiated revenue by generating copies of the less popular songs on the album by selling them as singles. Not to mention, Taylor Swift is a world renowned artist. Her music resonates with the old, young, and the middle-aged listener. The producers of the‘1989’ album took into account what was missing on her fifth album, ‘Red’. While the album did well in the market, it was overshadowed by other media outlets looking to profit from the internet’s popular downloading and iPhone’s contract with iTunes (the app comes free on all...
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...Apple has been a highly successful company in the computer industry for over thirty years. It has changed the way the world communicates. With all its success, popularity, and profitability Apple is not without flaw. One of the major growing concerns for this company is that being secretive has caused a lack of communication between employees, most notably being between low- level sales people and its customers (Apple’s Communication Problem). The reason for this lack of communication is security. That’s right, they are told not to speak to each other. This may be a necessary evil in the highly competitive world of computers and electronics but it can be detrimental to the work environment. Imagine the distrust within the company when only a few employees know what it is going on. Not to mention the fact that it elevates the risk of an employee selling the secret if he is the only one knowledgeable of it. Keeping the knowledge to a minimum also reduces the creativity within the company. There are less people thinking on how to make a product better and that means less brainstorming and creative ideas. Not only is this problem found at the corporate and administration levels, but also down to the very bottom at the Apple stores. Apple is a firm believer that the less people that know about the product, the less likely it is be leaked to the public or competitors. The sales people have no idea when a product is coming out until the last minute and are ill prepared for selling the...
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...iDevice to eliminate Apple-imposed restrictions and gain privileged access. In other words, you get access to resources that would be otherwise unavailable on your stock Apple product. Heck, jailbreaking even allows you to completely change the way your iDevice looks and functions and make it more like—dare we say it—an Android. Obviously, the biggest tradeoff to any jailbreak method is that it voids your warranty from Apple, which means the company—and by extension, the store you bought your iDevice from—are no longer obliged to uphold any warranty claim, much less repair your hardware if it ends up being a very expensive paperweight. It may also lead to performance issues, but this one's more of a consequence to pulling the trigger on apps, extensions, or themes too quickly without waiting for feedback first. >>READ ALSO: How to turn your Windows laptop into a hotspot If all of this sounds compelling and reasonable to you, then you may want to stick around as we guide you through the process of liberating your iOS device from Apple's ironhanded constraints with the help of Evasi0n, our jailbreak software of choice. The latest version of Evasi0n is compatible with iPhone, iPod, and iPad models running iOS versions 6.0 through 6.1.2. Before going any further, we highly suggest that you do three things to make your jailbreaking experience as problem-free as possible: 1. If you're using a Windows-based machine, download and install Apple iTunes. Back up your iPhone...
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...video, take photos and play music. Executive Summary of Market Plan In today’s society everything is going global and competitive business environment, the marketing plan of Apple’s iPad will develop a strong brand image from the initial stage. My market is a topic where an effective marketing strategy is develops to endure the global competitive market. The purpose of this new ipad will benefit everyone in the United States. This new ipad will have various apps that will be easy to function. Description of the Target Market This ipad will be sold to younger generation as well to the older generation. It will be used for business or personal use. You can create your own apps to whatever you need or want. It would not matter what kind of income you have it would be very affordable. Description of competitors The top two competitors would be Microsoft surface pro and Kindle fire Description of producr or service My product is a mini hand held ipad that will be voice activated like a iphone. It will have a app that you can create to your own life style. It will do whatever you want it to do. You will have a option to touch screen or use your voice. To run this ipad all you would have to do is go into a wifi once you get into a wifi account you can tell the system that you want this to be secured so that no one else get in. Basically you would have that option when you touch or use your voice. There would be no plans. If you want to get a plan then you can create your...
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...launching the mobile “Lunch Partner” application; a tool to help people connect with others by affording them the opportunity to meet other people like themselves during their lunch break. With our application, we offer people the gift of never having to suffer through a lonely lunch ever again, if they so wish. As students, we don’t have any fixed break times for us to have our lunch, as most students take different courses and subjects. This means that no matter how much you try to synchronise your schedule to that of your friends, you will inevitably come upon a time where you will have no available friends to share your lunch or breaks with. This scenario was the backbone of our motivation to create the Lunch Partner application. With our app, we help our customers in a few key ways. The first and most obvious service we provide will be in helping those people who are alone find a lunch partner to accompany them. However in addition to this basic function, we also help our patrons by providing information about restaurants in the area, and customers that have become premium members of our service by purchasing the full version will also get to enjoy added privileges such as promotions and...
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...the textbook Centuries have gone by that students and professors alike have carried around bulky, boring, heavy textbooks. In an effort to change history forever, Apple, once again is venturing into a new market; textbooks. Over the decades, people started to change the way they learn, while textbooks did not change that drastically. Apple looks to change this by offering very cheap textbooks in an intuitive, creative manner that looks to reduce book weight, increase value, and allow ease of accessibility. On average, most students carry up to one quarter their own weight in books on any given day. This is an astounding number and can cause back problems, poor posture, and an overall uncomfortable feeling. Apple took their preexisting app store format and developed relationships with publishers to offer textbooks to students in a downloadable format on the IPad. The IPad weighs only a fraction of the weight of a textbook and allows for almost unlimited textbook storage. This will revolutionize the textbook market forever once it is put into full effect. Paper textbooks are too expensive. They cost a lot to produce, and they cost a lot to buy. Students, schools, and government agencies alike are struggling to be able to find affordable textbooks that provide relevant information at a value. Schools are forced to purchase books and use them for many years when they should have the ability to study with updated textbooks. At only ten to fifteen dollars a book, schools and personal...
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...We look at each app individually and we assess what the best, most efficient way will be to get your app in the top 50 in it’s category. We also give you a very candid assessment of how we think the user interface, functionality and design of your app will do in the marketplace. Below are the app launch marketing tools we favor for the successful launch of your app: Twitter as Main Hub: No medium out there is as efficient as Twitter at driving massive amounts of potential users to your app on the app store. Twitter and the iPhone ecosystem are a perfect complimentary pair. With almost 300,000 dedicated iPhone and iPad crazed followers, Ethervision uses @iPhoneTeam as the core driver of your traffic. This includes driving traffic to your app web page, to your demo video and straight to the app store. To amplify your message, we have a Twitter network of over 10,000,000 followers. Services Offered: For the most effective launch of your app, we offer the following services… 1. Promotion through @iPhoneteam and larger Twitter network. 2. App reviews. We will get your app reviewed candidly by a few key sites. 3. Video Demo: Depending on the kind of app you have, videos are generally a good use of your marketing budget. Unless your app is very complex, we recommend keeping the video at or under :30 seconds since online video attention spans are low. 4. Icon Design: Several Apple insiders attribute your app icon as the single most influential reason people...
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...is to safeguard it for making any losses if a particular currency devalues (Apple annual report, 2009). | Social | Technological | * Apple has created the largest virtual media store of digital music known as iTunes. The average age of world’s population is growing due to decline in fertility and a 20-year increase in during the second half of the 20thcentury. These factors will lead to an increase in the number of persons aged above 65 years during 2010-2030. However, Apple targets ages between 12-35 years. Therefore, creating a challenge for Apple as above 65 population is increasing in the recent years (Cdc gov, 2013). * The rising use of social networking sites like Facebook, Twitter, etc; has led to the increased use of iPhone apps, having a positive impact on Apple’s business. | * Apple IPhone 3G is considered to be one of the biggest mobile wireless developments in 2008. Other mobile providers currently supporting new Long Term Evolution (LTE) 4G technologies based on the UMTS cellular standard. Chips that support both types of 4G networks are already developed and are expected to be included in...
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...What's new in iTunes The new iTunes includes a dramatically simplified player, a completely redesigned Store, and iCloud features you'll love—this is the best iTunes yet. • Completely Redesigned. iTunes makes it more fun to explore and enjoy your music, movies, and TV shows. You'll love the beautiful edge-to-edge design, custom designs for each album, movie, or TV show in your library, and getting personal recommendations any time you click In the Store. • A New Store. The iTunes Store has been completely redesigned and now features a clean look that makes it simpler than ever to see what's hot and discover new favorites. • Play purchases from iCloud. Your music, movie, and TV show purchases in iCloud now appear inside your library. Just sign-in with your Apple ID to see them. Double-click to play them directly from iCloud or download a copy you can sync to a device or play while offline. • Up Next. It's now simple to see which songs are playing next, all from a single place. Just click the Up Next icon in the center display and they'll instantly appear. You can even reorder, add, or skip songs whenever you like. • New MiniPlayer. You can now do a whole lot more with a lot less space. In addition to showing what's playing, MiniPlayer now includes album art, adds Up Next, and makes it easy to search for something new to play—all from a smaller and more elegant design. • Improved search. It's never been easier to find what you're looking for in iTunes. Just type in the search...
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...BU 415 Analysis: What did organization do well? * Connected all devices allowing for synergy between users devices, this also makes people buy all of their products since only their products are all connected (drives sales) * The syncing of all items (emails, documents etc) allows for business’ to have people work from home, vacation etc which increases workers satisfaction (the flexibility of being able to wdo work anywhere) * Information systems promote business cohesion, efficiency, globalized markets and workplace * iCloud API addition provides value for the developers of Mac Apps allowing them to integrate iCloud into their apps. Third party iOS and OS X developers who want to keep loyal users and attract new users, can engage consumers through iCloud’s network of users providing flexibility to reach thousands of apps regardless of the device they are using. What measures might have facilitated or improved the process? * Apple’s ultimate goal is to create a world of only Apple devices and their associated platforms where users can live and work. Apple’s vision creates a perception of exclusivity and builds a barrier to entry. However, this can either be viewed as facilitating the company’s underlying goal or hindering it. Apple operates in a closed system with proprietary hardware and software that is often incompatible with software applications used in the business realm. Keeping both short and long term sustainability in mind, the introduction...
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...Virginia Walthall Business Communication Module 9 Major Report Dec. 13 2012 How Businesses Develop Brand Loyalty BRAND LOYALTY 1 Abstract Apple is a company that has very loyal customers. Even though their products can be a little more costly than other companies, the scope of their products make its worth it to a consumer who is brand loyal to Apple. The wonderful customer service, the ability to link up the products and the ease of use are just of few of the things that keep these customers so loyal. BRAND LOYALTY 2 Brand loyalty. When I hear these words the first thing that comes to mind is Apple. Once a person purchases their first Apple product it seems inevitable that their future electronic purchases will also be Apple. Apple makes sure to keep their customers coming back for more. DevineCaroline.com stated “it doesn’t...
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