We look at each app individually and we assess what the best, most efficient way will be to get your app in the top 50 in it’s category. We also give you a very candid assessment of how we think the user interface, functionality and design of your app will do in the marketplace. Below are the app launch marketing tools we favor for the successful launch of your app:

Twitter as Main Hub: No medium out there is as efficient as Twitter at driving massive amounts of potential users to your app on the app store. Twitter and the iPhone ecosystem are a perfect complimentary pair. With almost 300,000 dedicated iPhone and iPad crazed followers, Ethervision uses @iPhoneTeam as the core driver of your traffic. This includes driving traffic to your app web page, to your demo video and straight to the app store. To amplify your message, we have a Twitter network of over 10,000,000 followers.

Services Offered: For the most effective launch of your app, we offer the following services… 1. Promotion through @iPhoneteam and larger Twitter network. 2. App reviews. We will get your app reviewed candidly by a few key sites. 3. Video Demo: Depending on the kind of app you have, videos are generally a good use of your marketing budget. Unless your app is very complex, we recommend keeping the video at or under :30 seconds since online video attention spans are low. 4. Icon Design: Several Apple insiders attribute your app icon as the single most influential reason people download your app. You have to make the icon something people want. Our amazing artists know exactly how to do this. 5. App Screenshots: Along with the icon, the 5 screenshots you post on the app store on the app store are supremely important to converting looks into sales. 6. App Store Keyword Optimization: There is a lot of work that goes into getting your app name and the keywords just right. Apple search queries can make or break your app. We have the knowledge and tools to get them just right so you populate well in a keyword search. This is often overlooked by many and can mean the difference between consistent sales and no sales. 7. App Consulting: As we work with you, we suggest ways to improve your app so it will sell better. We’ve been there and we know what it takes.

How Much Money Should I set Aside For My App Marketing Budget? This is the most important question you should ask yourself BEFORE you even start the development process. With 650,000

#1 Ranked App in the World! apps on the app store, you have to set aside at LEAST $1,000 for marketing. Without spending anything your app, like most out there, will simply disappear into the abyss. $1,000 will allow us to do a concentrated Twitter promotion to several million iPhone users on launch day and the day after. We would also do a full keyword analysis so you are optimized for Apple’s App Store search.
We recommend setting aside at least $4,000-$8,000 for a true marketing launch. This will allow you to have a video demo and the other elements listed above.

1. Build an App that people are looking for. Do some research using google trends and Google Insight to see what kinds of app people are searching for. If you can fill an actual need with your app you'll get some discovery for free (see number 3). 2. Elevator pitch it. Get your one liner down for EVERY PERSON YOU MEET. When someone says, 'what do you do?' launch into the pitch. Start discussions with as many people as possible before you build anything. They will poke holes and trends in questions will start to pop up. 3. Test a MVP. Rather than go all in to an app build a minimum viable product and put it out there to test the discoverability of the app. Core functionality only, don't worry about the look, just get it out there. http://theleanstartup.com/ 4. Build a great app. This is an essential part of marketing your app. If you get any reviews below 4+ stars read them and fix your app, don't brush off anyone. Attention to detail is free. The viral effect of a great app is worth a great deal as they are free conversions. If one person downloads your app and loves it he will market it for you (see number 8). 5. Include viral sharing inside the app. Make that viral share as easy as possible. As mentioned by others, this is free. The best strategy is if you can offer the user something for sharing your app. Give them extra features or points or whatever you can. If you can get every person who downloads your app converts 1.000001 more person it will be a huge success given enough time. 6. Track all data. Integrate google analytics and track every button click and every screen touch related to monetization and viral sharing. More than just 'how many downloads' you want to know how many active users you have and what they use your app for. Now that GA has real time stats you can literally sit and watch how many active users you have at each time of the day. 7. Your icon better rival the Mona Lisa. Low quality icons and screenshot artwork will kill any conversions that you may be getting. This is more true if you are charging money for the app. Everything about everything I see about your app better scream 'this had money spent on it, loads of money' that way I know I'm getting something of value. 8. Praise your Customers. Respond to every mention of your app online. Gary Vaynerchuck has a great presentation on the future of marketing being personal, one-to-one with your customers. Search your app name daily and respond to every mention of it. Find out who those people are and send them flowers, mow their lawn and shower them with attention. Watch this video it's AMAZING: 9. Submit meaningful updates regularly. More than just 'bug fixes' please. Showing your existing customers that you are maintaining and adding value to the app will help them promote your app to their social circle and if you have addressed the issues they were having with it, they may come back to using your app on a more reglar basis. 10. Cross Promotion. If your app is free or 'lite', applifier is a great free service for cross promotion that you can later swap out for ads and monetize.
Cross promotion is a form of advertising that involves two or more parties. It's a good way to have other people help you promote your music or product. What happens is each party helps to promote the other party's product or service. A good example of an effective cross promotion campaign would be Visa. They tend to use this technique a lot. What they do is mention a store or whatever in their commercials. Let's say it's a dot com. Yourname.com will make a good example. Their commercials will talk about all that you can buy on "Yourname.com," and what a great place it is for buying that product. Then their ads will mention the Visa credit card is some way, shape, or form. In turn, "Yourname.com" will recommend that their customers use their Visa cards to make any purchases from the website. There will probably also be ads, and maybe even credit applications.