...Campaign Strategy Execution…………………………………....…………17 Creative Objectives & Strategies Creative Testing Media Plan………………………………………37 Objectives Strategies Choices Scheduling and Budgeting Integrated Marketing Communications Evaluation………………………………………………46 Criteria for Success-Measurement Methods Marketing Recommendations Conclusion……………………………………………..48 1 INTRODUCTION Mojo Media MoJo Media is a full service advertising agency dedicated to providing companies with creative, executable, and effective ideas. We specialize in helping brands take their company to a whole new level. By working personally with each client, we are able to develop creative solutions to transform the brand. We would like to thank Naked Juice for inviting our advertising agency to design an advertising campaign. We are confident that our advertising ideas will put some mojo into the way consumers see your juice products. 2 INTRODUCTION Executive Summary Naked Juice presents an affordable and unique way for consumers to maintain healthy eating habits in an on-the-go environment. The brand has relied on its healthy share of the market along the West Coast since its inception in 1983 and has recently become the sales leader. However, Naked Juice does not enjoy the same market share nationally. As Naked Juice looks to maintain its position as a sales leader, MoJo Media has designed a comprehensive plan to raise awareness among markets in the Northeast, Midwest, and Mid-Atlantic regions of the country...
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... Based upon your reading and analysis of the Jess Westerly case, what change strategy would you have used if you were Jess Westerly? For Example, would you have used a top-down rapid strategy, a high-involvement-staged strategy? Why? What would be your implementation plan? For example, what would you do first? How would you time phase it? What are the critical (pivotal) actions that must succeed? Based upon my reading and analysis of the Jess Westerly case study, I would have implemented a high-involvement, phased change strategy. Changing the software-as-a-service (SaaS) sales approach from targeting of small and medium business to large organizations is a strategic change for Kauflauf. In order for changes to be made, it is necessary to implement through phases. Key elements are leadership engagement and compensation design. In order to inform my approach with industry best practices, I interviewed a Saas sales leader. To illustrate and frame my approach, I will use Kurt Lewin’s three-phase model for change. In Phase one, we must unfreeze the system. During the first three months, the CEO of Kauflauf must champion the change to pursue SaaS contracts with large organizations (Sales Class 1-3 firms, $500,000+ annual revenue). Using Jess Westerly’s data affirming the opportunity for 30% growth, the CEO must communicate the organization’s change in client targeting; he must also indicate the implied crisis: only those SaaS firms that seek and earn business...
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...Business Plan Charlie Politi RBE November 5, 2013 Contact: Phone: 931-538-0433 Email: SpesesCare@gmail.com Table of Contents Executive Summary………………………………………………………………………………………3-4 Business Description…………………………………………………………………………………….5 Product Overview………………………………………………………………………………5 Management Team …………………………………………………………………………….5 Board of Advisors……………………………………………………………………………….5-6 Marketing Plan……………………………………………………………………………………………..6 Target Market……………………………………………………………………………………6 Trends and Opportunities…………………………………………………………………..6 Price………………………………………………………………………………………………….7 Endorsements…………………………………………………………………………………..7 Place…………………………………………………………………………………………………7 Promotion…………………………………………………………………………………………7 Competitor Analysis………………………………………………………………………….8 Financial Plan ……………………………………………………………………………………………..8 Overview…………………………………………………………………………………………8 Assumptions………………………………………………………………………………………9 Summary……………………………………………………………………………………………9 Phase 1………………………………………………………………………………………………9 Phase 2………………………………………………………………………………………………10 Phase 3………………………………………………………………………………………………10 Sales Projections……………………………………………………………………………………………11 Appendix………………………………………………………………………………………………………..12-13 Works Cited……………………………………………………………………………………………………14 Executive Summary Company Background: A couple years ago I was visiting my grandma in an assisted living facility in Greenwood, IN when a near tragic event occurred. She was preparing to take...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...already discussed on the process by which we determine the number and type of sales people needed, and also how to recruit applicants. In this chapter we are in the third phase which is selection. This phase involved of developing a system of tools and procedures for matching the applicants with the predetermined requirements and actually using this system to select the salespeople. There are some major tools in the selection, they are application blanks, personal interviews, psychological tests, references and credit reports and the last tool is assessment centers. This chapter also discuss about the fourth phase of staffing process which is hiring and also the final phase, which is assimilating new hires into the company. The figure below shows the tools on selecting salespeople. In this chapter, the processing applicants are a key activity in implementing a company’s strategy planning. When using the any of the selecting tools, manager has to make certain that it is complying with all pertinent laws and regulatory guidelines. The application blank and the personal interview are the two most widely used selection tools. A short application blank may be used as an initial screening device. A longer application blank is a primary source of personal history information that can be used in hiring and in other phases of sales operations. An application blank is an excellent tool for getting information in three major categories of job qualifications which are applicant’s physical condition...
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...the business, exiting in three years, that is, at the end of fiscal year 2000-2001. Milestones While the business seems quite promising, there are certain milestones RBS will need to achieve in the following three years. First, within the next month RBS will have to hire a vice president who will focus on sales since its second phase will focus on increasing sales to secure market share. While the current executives of RBS have done a great job, they will need additional expertise since the sales role will switch over to newly hired sales personnel of their regional offices. Also, RBS will need to find another $1million for its next round. Since Walnut Venture Associates can only raise $1million, it is imperative that RBS find another source of funding to power through its second phase of business. Considering the prospect of RBS and its well-established relationship with big technology firms, this should not be too much of a problem. Next, RBS will have to enter the third phase of expanding its business in foreign countries should begin in the beginning of fiscal year 2000-2001. Two years after phase two, its revenue flow is projected to become more stable and cash flow turns to profit. Therefore, this seems to be the right time to enter phase three and boost up its value one last time before the exit. Finally, in order for RBS to sustainably carry out its expansion, it should reach a certain level sales, in this case 90% of projected sales, to gain positive cash...
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...Riordan Manufacturing Business Plan BSA/310 Riordan Manufacturing Business Plan Overview Riordan Manufacturing creates plastic designs and makes plastic products through a custom use of plastic injection molding. A few major customers who purchase materials from Riordan are automotive parts manufacturers aircraft, the Department of Defense, beverage makers and bottlers, and appliance manufacturers . Currently, Riordan Manufacturer has three plants located in Pontiac, Michigan; Hangzhou, China; and Albany, Georgia. Each plant supplies specialized products to customers. Riordan’s corporate headquarters is in San Jose, California and is also the location for the company’s research and development. With the popularity of these high-tech designed products Riordan is increasing in sales and growth. Riordan Manufacturing’s global business currently employs 550 people at the four locations. The company projects it will have annual earnings of over $46 million, and because Riordan Industries owns it; a Fortune 1000 enterprise, continued growth, and expansion is likely. To improve management of this profitable and growing company; it needs to review existing business systems. This review will show the current system including: finance and accounting, sales and marketing, human resources, legal, and operations. After this review has been accomplished; recommended business system and subsystem needs will be addressed...
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...Assignment 2: Promotion Mix/ Personal Selling & Global Markets MARKETING PLAN Cassius Matthis Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship with other functional areas of business * Strategic Marketing * Planning Process * Strategy * Organizational Levels * Goals and Objectives * Planning Gap * Ethics in Marketing Section 2 – Market Research & Targeting * Market Research * Research Methods & Data Mining * Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) ...
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...Marketing Plan: Phase II MKT 412 Marketing Plan: Phase II As a continuation of Facebook’s Marketing Plan: Phase I, Phase II will begin. As Facebook grows from the new product line, Phase II will identify segmentation criteria that will impact our target market selection. Phase II will describe the organizational buyers and consumers of Facebook and factors that influence their purchasing behavior and discuss how these factors impact Facebook’s marketing strategy. Finally, this phase will analyze current competitors and define the competitive landscape for Facebook. Facebook approaches the geographic, demographic, psychographic, and behavioral segmentation variables for the consumer market. The next three months, from the release date, Facebook will start a series of advertisements such as, on the website itself, commercials, radio, and even in magazines and newspapers. The release of the new t-shirts will coincide with the holiday season. The t-shirts are first offered in the United States, Canada, and Mexico. Research is conducted to determine where it will be most effective to expand locations in various countries in which to conduct business. Facebook will continue to sell more t-shirts that will help to meet the needs of our consumers in various counties and states by providing a quick, convenient location, just around the corner. The demographic variable will be easy enough to cover considering the product has so many...
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...of Phoenix Material Project Management E-Mail Dear Project Manager: We have three project proposals to consider in next week’s Project Management Office’s (PMO) Review. Piper Industries Corp. needs the projects to be complete and to be generating revenue within 12 months of next week’s PMO Review. Wendell Deirelein, our vice-president, has assigned your team to analyze the three projects below and make a recommendation on which project the company should invest in. The recommendation must include your team description of the five phases of the project and the key deliverables (project completion date and cost) for each project. Project Code Name: Juniper • This is an enhancement of a current widget being offered by our company. • Risk of completion of this project on time is low. • Product plan shows the critical path to be 6 months at a cost of $325,000 to bring the product to market. • Product is forecasted to have a ROI of $250,000 for a period of 2 to 3 years. • The third year is forecasted to be the end of life for this product line due to advances projected in technology. • This is a standard product line that marketing believes many customers will want to purchase. Project Code Name: Palomino • This is a new line of widget products including enhancements using existing technology. • Risk for completion of this project on time is medium. • Production plan shows the critical path to be 9 months at a cost of $655,000 to bring the product to market...
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...Quality Practices at Nissan Motor Company Management 532 Table of Contents TITLE PAGE………………………………………………………………………..1 TABLE OF CONTENTS…………………………………………………………..2 ABSTRACT………………………………………………………………………….3 CHAPTER I – INTRODUCTION…………………………………………………4 CHAPTER II – PLAN DEVELOPMENT………………………………………..5 CHAPTER III – ANALYSIS……………………………………………………….7 CHAPTER IV – OUTLINING FINDINGS………………………………………..8 CHAPTER V – SUMMARY AND RECOMMENDATIONS…………………..9 REFERENCES…………………………………………………………………….11 Abstract Nissan Motor Company, Limited, is a global corporation with three automotive businesses (Nissan, Datsun and Infiniti) and a marine business (Nissan Marine). Nissan Motor Company and its sub-companies practice quality management using a Field Quality Center concept with 7 seven centers located around the world to serve customers. This group project discusses Nissan Motors Corporation’s history, recent quality downturn and their attempt to “expedite improvements that exceed customer expectations” to regain their lost reputation for quality. We will examine what and how quality practices have been developed and implemented by the Nissan Motor Company in response to these recent trends. In addition, we will determine if adopted quality practices have been successful in fostering a...
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...and R&D restructuring efforts, compensated for the losses caused by Lipitor’s patent expiry. The approval of Xalkori for lung cancer, Inlyta and pneumococcal vaccine Prevnar 13 have proved to be a real lifeline for Pfizer. Moving ahead, the steady progress of the late-stage pipeline (with 22 projects in phase III and 11 under registration) will be a primary source of confidence for the company. The key strategy of the group is now to advance experimental drugs towards approval: these include Bosutinib, Tofacitinib, experimental clot-preventing drug Eliquis and its many pipeline drugs to make up for the inevitable decline in Lipitor revenue. With a view to reducing costs, Pfizer’s huge research budget has been cut by 12%. In 2012, Pfizer will focus on small to mid-sized deals and effective research partnerships to strengthen its portfolio in all therapeutic segments. Johnson & Johnson (J&J) reported 2011 revenues of $65 billion, a 5.6% increase over 2010. In 2011, the company generated 40% of its revenue from its medical devices and diagnostics businesses, followed by 37% from pharmaceuticals and 23% from consumer healthcare. Domestic sales fell by 1.1% while international sales rose by 21.3%. The good results were due to the strong growth of recently launched pharmaceutical products Stelara, Zytiga, Invega, Sustenna and Simponi, and the steady momentum of new product...
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...Abstract ...................................................................................................................................... 4 Project Contents ......................................................................................................................... 5 One Level Weighted Scoring Model…………………………………………………………………………….6 Content Management System Description………………………………...........................6 Criteria Description…………………………………………………………………………………………...7 Justification………………………………………………………………………..................................7 Why choose Joomla as better CMS compared to other CMS……………………………13 Project Plan to move large corporate website from Static to Dynamic ................................... 14 Work Breakdown Structure………………………………………………………………………………………14 Gantt chart………………………………………………………………………………………………………14 Project Plan…………………….……………………………………………………………………………….16 Resource Utilisation…………………………………………………………………………………………21 Scope, Time and Cost of Project………………………………………………………………………22 Screen Shots ............................................................................................................................. 23 Conclusion……………………………………………………………………………………………………………………………35 Appendix……………………………………………………………………………………………………………………………..36 Bibliography…………………………………………………………………………………………………………………………37 INTRODUCTION Information Technology Project and Quality Management is a project managed by a group of Stakeholders and a project...
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...engaged in the development, capitalization, marketing and operations of senior housing facilities in Texas. BGG Development, LLC’s management has assessed the initial opportunity and believes the total development budget for the initial phase of this project will be approximately $54.1 million, but the project is expected to have three (3) phased stages developed over a 3-year period (if all operations are met with material success). Should BGG Development, LLC be successful in executing its business model, the expected result will be a near-term net profit pool of approximately $6.2 million and BGG Development, LLC will be seeking to acquire approximately $1.2 million in pre-construction phase capital financing to address this business opportunity. To these ends, the company is providing this proposal for the purposes of entertaining discussions with qualified institutions, businesses and accredited investors regarding the potential investment preferences. This document is not an offer to sell securities of any kind, nor does it constitute a guarantee or warranty as to future performance of any kind. This Document is For Discussion Purposes Only. Northeast Houston Senior Housing Project Development Financing Proposal Pre-Development Phase Funding Round Capital Funding Proposal Notifications This document contains proprietary intellectual property and information created by BGG Development, LLC. This propriety information represents a substantial ongoing investment made...
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...Children’s event management company Executive summary This project is designed for the class of Introduction to Business. We have planned a complete business that is to be launched in the market. It is logical and would be entirely feasible if we would have started the business in real life. Our business is a children’s event management company that is designed to organize birthdays and other casual parties for children. Our target market in this business is parents; our purpose is to provide the ease for parents when it comes to planning and arranging parties for their children. In this report we introduce the basics of our business; we explain our business mission, goals and objectives, marketing plan, operations of business, SWOT analysis, product life cycle, financial plan etc. The cash we started with was 100,000. Our goal is to earn 50,000 every month with a saving of 15,000. Acknowledgements We would like to express our gratitude to all those who gave us the possibility to complete this project. We are heartily thankful to them for their guidance and support from the initial to the final level. Their contribution enabled us to develop a better understanding of the project. First of all we would like to thank Allah all mighty, the most beneficent and the most merciful. Without him, we would not have been capable of accomplishing this task. We would like to thank our project advisor, Prof. Agha M. Ali for his tremendous amount of cooperation and help throughout the...
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