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Mba Porters Forces

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Submitted By Johan1992
Words 1456
Pages 6
Johan Basson
2457167
CCMM 516
Assignment 1

QUESTION 1
1.1 Introduction
Porter's competitive forces model utilises five legs or better known as competitive forces to determine the market position of a company or a certain line of business.
These five legs will be briefly mentioned and discussed below and will then be applied on the NBA to determine its current position.
1.2 Entry barriers
The first competitive force is the threat of new entrants, or also known as entry barriers, this analyses the market and then determines how easy it is for new businesses or companies to enter and thrive in the industry.
The reason for this is that the more companies enter a market, the less market share each company will have in a business. This means that the market will become less profitable and less attractive.
Things that influence the entry barriers include economic considerations like capital required and the economy and also in general legislation and rules and regulations limiting the entry into a certain market.
1.3 Threat of substitutes
The second competitive force is the threat of substitute products or services. This means that if it is a product that is easily made or obtained and it has no registered patents over it, that it would easily be substituted by a similar or same product. It also refers to the uniqueness of a product and how easily a similar product or a different product with the same goal may be manufactured.
If it is easily substituted it weakens the market share and therefore renders the market less profitable.
1.4 Rivalry
The third competitive force is that of the intensity of competitive rivalry in the market. This refers to the amount and size (Or market share) of competitors.
When there are more and bigger competitors to compete with it decreases the market share and therefor leaves the market less profitable.
1.5 The bargaining

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