Research Methodology:
We have conducted a Qualitative Research which is Descriptive in nature. It is a descriptive study because interview followed by secondary data research for the background information that we have used as factual data in order to find the reason of why Mabrook failed. Further we conducted survey research via questionnaires along with the experimentation in order to find the solution to our research problem that why Mabrook has failed as a fresh dairy product and also found the solution to transform this failure into a success.

Our research methodology is constructed on the two research studies. The first is extracted from the paper Impact of Packaging Elements of Packaged Milk on Consumer Buying Behaviour by Muhammad Amir Adam and Kamran Ali while the second one is taken from Reason and Trends for Using Packaged Milk in Pakistan: Study of Urban Pakistani Consumers by Syed Ahmed Muhammad Rizvi.

Data Collection Methods:
As mentioned above, we designed a descriptive study. And the data collection methods that we have used are:
Interview
In order to explore the reason of failure of Mabrook in Karachi where a certain population demands fresh dairy we have conducted one to one interview with the consumers of fresh diary. Our intention behind this interview was to find out the elements that the customers are looking for when choosing fresh dairy over packaged diary because consumers provide a better response when they are questioned, in open ended questions they can speak their heart out and can tell the reasons of liking a certain product or disliking it. In addition to this, our interviews also helped us in finding out that do consumers consider Mabrook as their traditional fresh diary or they misunderstood it as some processed milk.
Experimentation
We have conducted experimentation so that we can find out the reasons for not liking