...questions d’étude Marketing concernant Mac Donald’s Et les différentes hypothèses possibles III. La méthodologie a. Les composantes b. la méthode utilisé c. schéma de notre parcours d. Notre questionnaire IV. Les résultats obtenus a. Tableaux simples b. Tableaux croisés et graphiques V. Les recommandations Conclusion Introduction : Nous nous trouvons aujourd’hui dans une conjoncture qui réduit de plus en plus nos temps consacrés aux différents repas de la journée, se qui nous incitent à fréquenter d’avantage les lieus de restauration dites « Fast Food ». Ces derniers nous offrent plusieurs types de nourritures et formules (les sandwicheries, Subway, Pasta, Quick et Mc Donald’s et bien d’autres.) qui nous permettent de pouvoir choisir en fonction de nos goûts. Nous avons choisie de baser notre étude avec Mac Donald’s car c’est le leader mondial dans les restaurants dit « rapides». Mac Donald’s est un enseigne qui à prit conscience du besoin de qualité des consommateur ainsi que la protection de son environnement. Elle a donc mis en place plusieurs démarches allant dans le sens de ces besoins. Les codes couleurs de Mac Donald’s ont été modifiés, la production de ses produits est plus propres pour l’environnement et toutes ces nouvelles campagnes de pub on un lien avec la qualité et la nouvelle éthique de l’enseigne. Mais ces démarches ont elles réellement eu un impact dans l’esprit de...
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...Coloured Red 2G can metabolize the aniline and results of experiments have found it can damage the genetic material in the cells forming the cancer. Colouring Red 2G is actually taken quite late as it has long been banned in countries such as Australia, Austria, Belgium, Denmark, Japan, Switzerland, New Zealand and the United States. There are several food colouring were declared unsafe and banned in others but is allowed in Malaysia. Among them are prohibited throughout the Red-Allure European Community, Amaranth banned in Austria, Japan, Norway, Russia, Sweden and United, Brilliant Blue Banned in Austria, Belgium, France, Germany, Norway, Switzerland, Sweden and United States, and Green S has been banned in Canada, Norway and Sweden United...
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...The Intouchables The movie “The Intouchables” (first released on November 2, 2011 in Belgium and directed by Olivier Nakache and Eric Toledano) is the factual story of an unconventional relationship between a millionaire quadriplegic from the ritziest neighborhood in Paris and his Senegalese caregiver from the ghetto—a bond that begins as a working one but builds, through trust and care and shared experiences, into a lasting friendship that changes two unhappy lives forever. In Paris, the upper-class and academic Philippe (François Cluzet) is a quadriplegic millionaire that is interviewing candidates for the position of his caretaker. Out of the blue, Driss (Omar Sy) cuts the line of candidates and brings a document from the Social Security and asks Philippe to sign it to prove that he is seeking a job position to receive his unemployment insurance. Philippe challenges Driss and offers a period of adaptation of one week to him to gain experience helping him. Then Driss would decide whether he would like to stay with him or not. Driss accepts the bet and moves to the mansion, changing the boring life of Philippe and his employees. The two develop a remarkable friendship. Driss is a poor black man from the French ghettos in Paris, the Banlieux. Philippe is a very rich, quadriplegic man fond of classical music and art. This film has humor, sadness, and ultimately great inspiration. The film’s credibility is boosted by it being based on a true story. It is the story of friendship...
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...The Department of Marketing Mc Donald’s Marketing Strategies in the U.S Topic: McDonald’s Marketing Strategies in the US Introduction………………………………………………………………………………3 Chapter One: Fast Food Industry Analysis 1.1 Rivalry Among Existing Firms……………………………………………………….4 1.2 Threat of New Entrants………………………………………………………………5 1.3 Bargaining Power of Buyers…………………………………………………………6 1.4 Bargaining Power of Suppliers………………………………………………………7 1.5 Threat of Substitute Product or Services…………………………………………….7-8 Chapter Two: Marketing Mix of McDonald’s in the U.S 2.1 Product……………………………………………………………………………..8-9 2.2 Price…………………………………………………………………………………9 2.3 Place………………………………………………………………………………..10 2.4 Promotion…………………………………………………………………………..10-11 Conclusion: Final Recommendations……………………………………………………………….12 Appendix………………………………………………………………………………13-15 Bibliography…………………………………………………………………………...16 2 Introduction There are many fast food restaurants in America presently; among them is Mc Donald’s, currently one of the most successful fast food restaurants in America. Mc Donald’s originally started out as a small restaurant that focused on burgers, fries and beverages. It was owned by two brothers Dick and Mac Mc Donald. Ray Kroc came along and saw their business and put forward an idea to establish Mc Donald’s as a bigger company by establishing them all over America. Mr. Kroc would later go on to modify the restaurant and buy out the brother’s...
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...Running head: CONDUCTING AN ORGANIZATIONAL ASSESSMENT Conducting an Organizational Assessment George Kennedy Argosy University online Operations Management MGT416 A01 Faculty: Godwin Igein Conducting an Organizational Assessment The purpose of my report as a hired consultant I am to evaluate the performance of a manufacturing or service organization, Part of my primary function is to assess the organization’s current position with any regard to their business operations, strategy, and organizational structure, as well to identity potential ethical issues management may face. The executive management team has asked me to submit a report of my findings. In the global competitiveness market the McDonald’s in China as one of the most renowned western style fast food trademarks on the continent of China. Previous studies have shown that its performance of their environmental analysis, and organization in terms of both Internal and external environments with the help of Michal Porter’s “five forces of competitive position.” A model of its internal analysis in regards to the organization’s core resources and competences equally well as the current strategic choices adopted by the company in the Chinese market sector. But in terms of its strategic capabilities, I have identified six general strategic capabilities which includes production, resources, revenue, design, delivery and shareholder value Seeing the company’s business objective in the Chinese market means that the...
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...UNIVERSITATEA ‘ANDREI ŞAGUNA’ FACULTATEA DE ŞTIINŢE ECONOMICE SPECIALIZAREA: FINANTE BANCI AN II SEMESTRUL I REFERAT LIMBA ENGLEZĂ ADOCHITEI SIMONA DORINA 2012 CONTENTS Definite Articles ………………………………………………1 Indefinite Articles …………………………………………….3 Zero Articles …………………………………………………..4 Definite Articles The definte article – the We use THE: when there is only one of something: What is the longest river in the world? -“the” is used before “same” (the same) Your pullover is the same colour as mine. These two photographs are the same. -go to the cinema, to the theatre I often go to the cinema but I haven’t been to the theatre for ages. When we say THE CINEMA/THE THEATRE < we do not necessarily mean one particular cinema or theatre. BREAKFAST/LUNCH/DINNER We do not normally use “the” with the names of meals .. What did you have for breakfast? We had lunch in a very nice restaurant. What time is dinner? BED WORK HOME It’s time to go to bed now. I sat down on the bed. Go to work/be at work/ start work/finish work Ann didn’t go to work yesterday. THE+ ADJECTIVE We use THE+ adjective (without a noun) to talk about groups of people, especially: the young the old the elderly...
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...International marketing Introduction to Global Marketing (polycopié 1) fidéliser les clients : to build customer loyalty un ensemble de : a set of Définition d'un marché : A market is a set of actual and potential customers. Actual customer is the customer that the company already have. One product is design for one market. One product is design for a set of customers. Market are customers. The marketing process : 1 – Analysis => SWOT analysis - company strenghs & weaknesses (internal analysis) - market opportunities & threats (external analysis) 2 – Planification => setting goals => designing strategies 3 – Implementation => implementing Marketing mix strategies 4 Ps : Product, price, place, promotion 4 – Control => making sure strategies have delivered expected results Global marketing Global marketing is the coordination of marketing activities across various countries that satisfy customers needs. To go global : selling products on a worldwide basis. A) Why do firms go global ? Brand image : a set of mental representations that customers have about the brand. Survival and growth - limited growth in domestic markets eg (équivalent de exemple : exempli gracia en latin) : Nestlé - High growth potential in emerging markets emerging markets : have a fast growth eg China's growth rate around 8 %, BRICS Gaining increased competitiveness - Achieving economies...
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...price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply all McDonald’s products have to comply with McDonald’s standard or specification. McDonald’s also give reward for every supplier that achieve its specification process. And the most important thing that made McDonald’s globally success in entering every country is Plan to Win Strategy, this strategy actually bring McDonald’s products to become more relevant to local and regional preferences. In France, McDonald’s referred as McDo and every products in France is environmental friendly and based on local resources. Menu also different, its have P’tit Plaisir (mini snack foods), Little Mozza (tomato and mozzarella salad), Croques Monsieurs (Grilled Ham and Cheese) etc. In the US McDonald’s is food to go orders but in France is dine in because people in France usually like to dine in and spend time with their friends or family. In Germany there is McCafe which know become world-wide product of McDonald’s, German is also sensitive with environmental issues so McDonald’s outlets in German used biodiesel oil, used solar-powered air conditioners and used refrigerators that operate without harmful chlorofluorocarbons. Menus also develop...
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...An Introduction To Supply Chain Management Commerce Essay The term supply chain management was first coined by a U.S. industry consultant in the early 1980s. However, the concept of a supply chain in management was of great importance long before, in the early 20th century. Supply chain management is the word coined for the effective management of all the partners and the information disseminated between them. Take an example of Dell computers, Micheal Dell cant built his business just by selling the computers to the customers, but he need to see the complex problems of the customers and solve these problems through just in time manufacturing of the product, then how to minimize the wastage in the production then to evaluate what customers are doing and how they can make their production efficiently (NYT 2010), as the manufacturer cannot sell the product at the higher prices than the competitors are selling but through effective management you can actually reduce the cost, so concisely he need to be a master of supply chain management. Before supply chain management there was effective inventory control system exist but due to some pit falls like; no supply chain metrics, inadequate definition of customer service, , organizational barriers, inaccurate delivery status data, simplistic inventory stocking policies, inefficient information systems, ignoring the impact of uncertainties, and an incomplete view of the supply chain (Teigen 1997). There is a need for another system...
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...------------------------------------------------- CHAPITRE 1: INTRODUCTION AU MARKETING Science très récente: 19ème siècle aux Etats-Unis, après la deuxième guerre mondial en France. « Marketing is the task of creating, promoting and delivering goods and services, to customers and businesses”. _Philip Kotler “Marketing is to satisfy needs at profit”. _Philip Kotler “Marketing contributes to achieving objectives of organizations whilst creating, reveling and promoting value for customers”. _Levy Lindon “Marketing is the process by which companies create value for costumers and build strong customers relationships is order to capture value from customers in return”. _Kutler * The VMOST theory Vision (valide au moins 5 ans) Mission (valide de 3 à 5 ans: “qu’est-ce que je suis en train de faire mnt pour que dans 5 ans…”) Objective (court-terme : 1 an ; long-terme : 3 à 5 ans) Strategy (comment je vais réaliser mes objectifs) Tactics (action plan (très court terme)) * Les objectifs doivent être SMART : Specific Measurable Achievable Realistic Time * After company’s VMOST: Marketing’s role & activities Questions: -Which customer will be served? (Segmentation and targeting) -How will we create value for them? (Differentiation and positioning) - Why do you do what; how and what exactly do we do? Marketing approach takes 3 phases: -1. Market research (SWOT…) -2. Strategic marketing (How) -3. Operational marketing (tactics) ...
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...BUSINESS PLAN NGUYEN HUYNH PHUONG TRUC 1357031 TABLE OF CONTENT: I. Executive summary……………………………………………… page 3 II. Situational analysis……………………………………………………. 4 III. Marketing strategy…………………………………………………... 7 IV. Manufacturing plan………………………………………………….. 10 V. Financial plan………………………………………………………... 10 VI. Human resources plan……………………………………………….. 11 I. EXECUTIVE SUMMARY: McDonald’s Corporation is a “Centralized, International company”, which competes in the fast food industry supplying hamburgers, French fries and other consumable items using standardization, heavy expansion and branding as the driving force. McDonald’s operates in over 121 countries and has over 30,000 restaurants worldwide. McDonald’s utilized an intense, rapid expansion into foreign countries through three primary methods, franchising, company owned restaurants, and joint ventures. With the majority of international restaurants stemming from franchising agreements, McDonald’s management relied on this method to aid in the acceptance of a new style of eating into unfamiliar markets. With minimal risk and maximum gains, franchising continues to contribute heavily to McDonald’s international success. With a centralized, international structure, McDonald’s keeps a tight grasp on operations, cost and quality. With an ethnocentric management strategy, McDonald’s relies on domestic based logic and attitudes and transfers them to their international outlets and...
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...into French market. ..... Table of Contents 1. Company Description 5 1. Introduction 5 2. Description 5 2. Industry Analysis 6 3. Market Analysis 6 4. Competition 6 5. Marketing and Sales 6 6. Operations 6 7. Management and Operations 6 8. Investment Analysis 6 9. Financial Projections 6 10. Conclusion 19 11. Reference 20 SaNa Fish Fast Food Restaurant 1. Company Description Name: SaNa fish fast food restaurant 1.1 Positioning and target consumers Product and service: Create a warm and family atmosphere in our restaurant; provide fresh, healthy, nutrition and delicious fishery fast food. Target consumers: citizens who has the purchasing power and pursuit health in France. 1.2Competencies: 1> High quality of product and service. 2> Stable raw material suppliers to supply us fresh and not expensive fishery material. 3>Venture funds invest to our fish fast food restaurant. 4>Situations are close to our target consumers 5> Providing promotions. 1.3 Product or Service: 1.3.1Description: 1>Providing Seafood and other fishery foods which cooked in varies way and have different tastes (such as sandwich, wraps, salad, hamburger, soup, pasta with various types of fish: smoked, fried, steamed and fresh fish). SaNa also provides different menus with healthful drinks or high quality cafe and tea. If the consumers want to buy and take away our food, we can offer...
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...BIRLA COLLEGE. STUDIES. SUBMISSION DATE: - 16TH FEBRUARY, 2009 AKNOWLEDGEMENT I HAVE GREAT PLEASURE IN PRESENTING MY PROJECT ENTITLED MC DONALD I TAKE THIS AN OPPORTUNITY TO EXPRESS MY DEEPEST GRATITUDE & INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR VALUABLE TIME & ASSISTED ME IN MY PROJECT. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF MC DONALD. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. SUBMITTED BY, AJAY AVHAD PARAG AWATE SNEHA VINEKAR DECLARATTION WE STUDENTS OF BIRLA COLLEGE, STUDENT OF SY. B.M.S (SEMESTER 4) HEREBY DECLARES THAT WE HAVE ACCORDINGLY COMPLETED MY PROJECT ON MC DONALDS IN THE YEAR 2008- 2009. THE INFORMATION...
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...BUSINESS ENVIRONMENT Table of Contents Introduction2 Task 13 Task 25 Task 36 Task 48 References10 BUSINESS ENVIRONMENT Introduction: This assignment gives a description of business environment and its purposes, nature etc. Business environment is the sum of two environments that is micro environment or internal environment and macro environment or external environment. This micro environment is the immediate environment of the organization because it affects the company performance. Micro environment comprises suppliers, marketing intermediates and customer. Supplier occupies a main role of the micro environment because they provide a reliable source of supply to the business. Macro environment or external environment that describes the outside of the organization. The macro environment consists of economic, demographic, natural, cultural and political forces. The detailed business environment in various factors are explained below Task 1 Businesses Organizational Purposes 1.1 Identify the purposes of different types of organisation in England: * The different types of organization in business environment they are sole trader, partnership, companies, franchises. * The sole trader mainly occupies on construction industry it is based on different activities like plumbing, electrical work, carpenter, window cleaning etc. The sole trader is closely contact with the customer so it is easy for decision making about the activities. The sole...
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...25/01/2012 | MERA Edouard, NAIT Amine, PARTOUCHE Julien, THERBAULT Laura | Economic Institutions | Franchising McDonald’s | Franchising McDonald’s Summary I. Presentation of McDonald’s 4 a. The history 4 b. The process for acquiring a McDonald's franchise 5 II. The franchise agreement 6 III. The Mcdonald’s strategy 7 a. A specific strategy 7 b. Advantages of being a McDonald’s franchisee 9 Conclusion 10 Annex 11 Sources 13 “McDonald’s doesn’t confer success on anyone. It takes guts and staying power to make it with one of our restaurants. A total commitment of personal time and energy is the most important thing. You must be willing to work hard and concentrate exclusively on the challenge of operating that restaurant.” Ray Kroc: American businessman who joined McDonald's in 1954 and built it into the most successful fast food operation in the world Introduction As we all know this huge American firm, we decided to analyze the type of contract, which made the international success of McDonald. Although we can understand its success by the price of its hamburgers, the waiting time and many other things we do not always know how and how important is the type of contract used in its business model. Entrepreneur Magazine – Every year, Entrepreneur Magazine lists its Franchise 500. Over the last several years McDonald’s has been recognized as one of the Top 10 Franchises. Franchise Times Magazine – McDonald’s has been ranked #1 on its list of top 200...
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