One example of effective international strategy there have been is McDonaldds reustarants fastsood chain. Even though McDonalds faced challenges in its operations in the China market such as the pressure from the competitors, legal and political risks, cultural differences, increased labor cost and food price, they still we able to adapt to Chinese market and work out a strategy that would allow them to successed in China. Nowadays, we can notice new menus and special offers and even rice in chinese mcdoonalds. It shows us that mcdonadls was able to enter the chinese market and take over some areas from other foreign fast food chains. Also, one of the reasons it interferied effectivly is macdonalds’s policy of buting name and having business, what it means is you can purchase the name and equipment and sign a contact with mcdonalds chain to work under that trademark and you probably have to cut some percentage of your monthly income. All of these aspects let mcdonalds to become succssesful in china’s market.

One of the failed internatiuonal strategies in china was applied by motorola, in 1992 they started to cooperate with china. At present, in China mainland it has three wholly-owned enterprises, a holding company, 15 research and development centers, five joint ventures and 22 branches, employees are over 9,000.
Up to now, Motorola's investment in China totaled about 3.5 billion U.S. dollars, is one of the largest foreign-invested enterprises in China. With time, motorola shared all the trade-secrets with chinese investors and it lead to fall of this company, because china took over the technologies of motorola’s enterprise and used them to create modified copies that uses that same technology. After that motorola was losing investment and before, in 1992 it used all the resources to bring the production to china, so it couldn’t go back to home country to renew the its disturbution