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Mcdonald's and Leadership

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McDonald’s and Leadership.

McDonald’s is a well-known company that many people have frequented at least once in their lifetime. McDonald’s, like many other companies, started with a dream and a vision. Back in the 30’s when the McDonald brothers started selling hot dogs; little did they know that they would have a profound effect on what would become the fast food industry and American culture (How McDonald's Works, 2012). In 1948, the McDonald brothers reinvented their business, their products and their processes and it paid off. They expanded their business and became a franchise, and it was during this expansion that they would encounter the man who in 1961 bought the whole business, and who takes credit for the McDonald’s corporation, Ray Kroc (How McDonald's Works, 2012). It has been Kroc’s determination, vision and goal to advance McDonald’s into the fast food giant that it is today. As one can see, McDonald’s is an ever changing and evolving organization. This research paper highlights four areas of McDonald’s management; planning, organizing, leadership and control.
Planning:
McDonald’s Corporation has a “Customer-Focused Plan to Win” plan (Strategic Direction, Company Profile). The plan is more of a guide for operating that is adaptable to change. It involves Five Elements (the 5 P’s): People, Products, Place, Price, and Promotion; along with being financially responsible. They continue to train all employees at all levels to keep them updated on new procedures and technologies. The four areas of training are Hamburger University, Leadership Development, Global Mobility, and Internships (Corporate Careers/Training Development). The Hamburger University is where employees learn the operation of the corporation. The Leadership Development is basically to encourage all employees to develop into good leaders. Global Mobility helps enhance

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