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Mcdonald's Porter's Analysis

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Submitted By taltaltal
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Guidelines in Writing a Reaction Paper

1) What are the underlying issues?

⇨ Low demand in the aerospace and defense industry products, inaccurate forecast of some expenses, Since few customers buy relatively small numbers of multimillion dollar aircrafts and other aerospace systems, this products are considered low demand compared to consumer goods. Orders for new systems often involve long negotiations , but orders for spare components can be typically placed from the manufacturers catalog.

2) How the issues were resolved?

⇨ Through SSS (Studies, surveys and strategies.)

First is to study the size of the market share and drivers of demand. It is also important how often major components fail and sent for repair. If a failed major components is beyond repair, it needs to be replaced with a new system. Followed by surveys and consultation of their customers. They are interested in finding out how changing customers demand for their products. Lastly the strategies which includes availability and reliability of data, right forecasting model, customer collaboration, sales and operations planning process and the measurement of forecast error.

3) What are the findings?

⇨ Due to relatively low demand and MRO, forecasting demand in the Aerospace and Defense industry is very challenging. The industry is currently going through major evolution in its forecasting practices in an effort to drive down cost and enhance service. Demand for new product and better services are further putting pressure on the A and D companies to improve forecast period. A concerted effort in enhancing data collection, statistical forecasting, customer collaboration and sales operations planning is required to achieve this goal.

4) What is the relevance of the study?

5) What is your opinion with regard to the ideas

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