...After reading the case on Starbucks, I came to the conclusion that there are two main advantages for choosing the licensing mode of entry. First, licensing will bring in more revenue with little money to start with, for a company with the technology resource at the tip of their hands it would be an overall good pick. The major advantages will help the company overall as they enter their brand into different parts of the world. Individually or locally licensing also fires up some of the government and regulatory problems a company will face upon entering the new market outside of the US. This was the problem they faced with China. The percentage own company can keep as in the amount of revenue they can bring back into the US or leave the country at all; all depends on these licensing rules. Starbucks is trying to enter different markets with searching for various opportunities, however while doing this they will run into a various amount of strategy alternatives and there is not a “right†way to choose. Starbucks must chose they way they want to enter the market in a different country; do they want to keep their brand image or change what their known for in the US in order to fit into the country they are entering in. This one of the main problems Starbucks is running into while they are trying to build up Starbucks name in different countries with different cultures. In order for Starbucks to be a success the company keeps control of the locations they want to open outside...
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...Smart cookie - OREO Executive Summary: For most of its 100-year existence, Oreo was America's best loved cookie, but today it is a global brand. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learnt from them and ultimately triumphed. This case study looks at the strategies used to win over customers in China and India. On March 6, 2012, the famous cookie brand, Oreo, celebrated its 100th birthday. From humble beginnings in a Nabisco bakery in New York City, Oreo has grown to become the bestselling cookie brand of the 21st century generating $1.5 billion in global annual revenues. Currently owned by Kraft Foods Inc, Oreo is one of the company's dozen billiondollar brands. Until the mid-1990s, Oreo largely focused on the US market - as reflected in one of its popular advertising slogans from the 1980s, "America's Best Loved Cookie". But the dominant position in the US limited growth opportunities and spurred Kraft to turn to international markets. With China and India representing possibly the jewels in the crown of international target markets due to their sheer size, Oreo was launched in China in 1996. The China launch was based on the implicit assumption that what made it successful in its home market would be a winning formula in any other market. However, after almost a decade in China, Oreo cookies were not a hit as anticipated, according to Lorna Davis, in charge of the global biscuit division...
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...August 25th, 2014, AnnouncemenT On a fine Monday morning, New York Stock Exchange (NYSE) starts its regular trading with a slow picks of shares in primary stocks. At 09.35, investors start buying Burger King and Tim Hortons stocks, surges to its best high price of $32.40(19.5% ) and $74.72 (18.9% ) per share. Behind this high drama in floor of NYSE, there was a one of the key announcement rocked. Burger King Worldwide Inc., an American based fast food chain and Tim Hortons Inc., Canadian based coffee and doughnut chain combined announced news of potential merger seeing both on the grounds of market strategic and largest food chain in global market. With approximately $23 billion in system sales, over 18,000 restaurants in 100 countries and two strong, thriving, independent brands, the new company will have an extensive international footprint and significant growth potential. The new global company will be based in Canada, the largest market of the combined company. Tim Hortons and Burger King each have strong franchisee networks and iconic brands that are loved by their guests. Following the closing of the transaction, each brand will be managed independently, while benefitting from global scale and reach and sharing of best practices that will come with common ownership by the new company. “By bringing together our two iconic companies under common ownership, we are creating a global QSR powerhouse. Our combined size, international footprint and industry-leading...
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...The Global Success of McDonald's MBA/521 Jan-7th-2012 Abstract When people think about the franchising concept, McDonald's usually comes up first as a prime example. Although McDonald's was not the first franchise business Isaac Singer, the inventor of the sewing machine gets credit for originating the franchise idea-the hamburger chain certainly exemplifies franchising success. The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars. Today, McDonald's franchise network is the world’s leading food service retailer with more than 30,000 franchise restaurants serving 52 million people in more than 100 countries. Of those stores, more than 70% are owned by independent operator franchisees (Franchise Direct, n.d). In the following pages a brief summary of how McDonald's has been able to successfully establish itself at National and International Level is presented. McDonald's Success Story McDonald's has over the years continued to stay on the growth curve by recursively innovating and adopting though they have had some setbacks along the way for example about eight yrs ago they reported their 1st loss in a quarter in the history of the company, though many saw this as the beginning of the end of the company, McDonald's looked...
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...Paper : TCS Placement Paper Pattern (English, Aptitude) Hi, Its Vineet Mishra. TCS Test Consists of 3 Sections.. 1. Test on Synonyms and Antonyms (40 questions, 20 minutes: Also Q's on Sentence Completion). 2. Aptitude Test (32 questions(may vary), 40 minutes: General Questions on Mathematics). 3. Critical Reasoning (30 Minutes: 3 Analysis Paragraphs and 12 questions Relating them Written Test: Written test is on line test paper. There were three sections. plz prepare last papers too & BARRONS Properly. Some of Antonyms are Admonish= usurp Adhesive = tenacious, sticky, glue, gum, bonding agent Alienate = estrange Bileaf = big screen, big shot, big success Belief = conviction Baffle = puzzle Brim = edge Covet = to desire Caprice = whim Concur = similar, acquiesce Confiscate = appropriate, to take charge, to annex Cargo = load, luggage Dispel = scatter Divulge = reveal, make known, disclose Discretion = prudence Emancipate = liberate Efface = obliterate Embrace = hug, hold, cuddle Furtive = stealthy Heap = to gather Hamper = obstruct Heap = to pile Hover = linger Incentive = spur Instigate = incite Inert = passive Latitude = scope Lethargy = stupor Lamont = lakes, lamentable Lament = wail Latent = potential Merry = Enjoy Meager = small, little, scanty Misery = distress Momentary = for small time Merit = to deserve Miserable = unhappy, sad Obstinate = stubborn Overt = obvious, clear, explicit, evident Pretentious = ostentatious Potential = ability Rinaile = rigorous Renounce=...
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