MSc Marketing Summative Assignment Coversheet Programme: MSc Marketing | Module Title: Marketing Management and Strategy | Anonymous Student Number: Z0955291; Z0955920; Z0958180; Z0954471; Z0953921; Z0954457; Z0951733; Z0955761; Z0955848 | Submission Deadline: 28th November 2014 | Word Count: 1991 words, including footnotes |

DECLARATION By submitting this work online I confirm that this piece of work is a result of my own work except where it forms an assessment based on group project work. In the case of a group project, the work has been prepared in collaboration with other members of the group. Material from the work of others not involved in the project has been acknowledged and quotations and paraphrases suitably indicated. Furthermore, I confirm that I understand the definition of plagiarism that is used by Durham University.

Table of Contents HOMiE: Brand Presentation 3 Mission 3 Vision 3 Environmental Analysis 3 Homeless Statistics 3 Consumer Analysis 3 Competition Analysis 4 Marketing Objectives 5 Segmentation & Positioning 5 Short & Long Term Strategies 5 Product 5 Social Activity 6 Place 7 Promotion 8 Conclusion 8 Resources 8 Appendix 11

HOMiE: Brand Presentation
Mission
HOMiE is a new brand based in the United Kingdom. We sell fun, comfortable, good quality socks at an affordable price. Our mission is to promote social responsibility by encouraging consumers to think about socks not just as a commodity, but also as an instrument for helping those in need of permanent accommodation.
Vision
Socks are one piece of clothing that people are not allowed to donate due to hygiene considerations, yet they are very much needed by homeless. By donating time as well as capital resources, we hope to provide homeless people in the UK with the support for a better future.
Environmental