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Measuring Free Cash Flows for Equity Valuation: Pitfalls and Possible Solutions

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The article, Measuring Free Cash Flows For Equity Valuation: Pitfalls and Possible Solutions by Juliet Estridge and Barbara Lougee, provides a guide to cash flows definition that aims to helps inventors avoid common pitfalls while providing inside to corporate performance and value. This article looks at two different valuation methods along with corresponding studies and evidence.
The article begins with the definition of value and “free cash flow”. Miller and Modigliani demonstrate that the value of the company is the present value of its future expected operating profits net of the new capital investment required to sustain the business. Using this basic analytical framework, M&M came up with two valuation approaches: discounted cash flow approach and investment opportunities approach. Joel Stern recognizes the term “free cash flow” as net operating profits after taxes minus the amount of new capital invested. However, accounting methodologies pose limits on valuations metrics: inconsistency, misclassification, ease of manipulation, and measurement errors. The article provides an example of the difference measures used for cash flow among various companies such as P&G, The Gap, and others.
The first valuation method is multiples, which include only recurring or sustainable cash flows and excludes discretionary cash flows. The article shows an example of the price to free cash flow multiple (P/FCF) and “cash flow to yield” (FCFfY) as an increasingly popular valuation tool. However, the problem is not only finding the right multiplier but also a sustainable cash flow. FCFfY makes several important adjustments, which can have major effects on the measure of free cash flow; Exhibit 5 shows the adjustments made on Exelon Corp, Juniper Networks, and Starwood Hotel & Resort. Therefore, the article recommends not using P/FCF as a valuation method.

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