...The Film Industry in Europe Mass media as a whole are diversified media technologies that are intended to reach a large audience by mass communication. There are many mass media such as broadcast (radio, television), print media (newspapers, magazines, and books), recorder music, digital media (internet) and outdoor media (billboards). But we will be particularly interested in the media of cinema and films which is one of the most famous. That’s why at first we will have a look on the film industry in Europe. Thereafter we will interest ourselves on the threats of the European film industry, like principally the US market of films. The film industry and the film industry in Europe The film industry is composed by the technological and commercial institutions of filmmaking, i.e., film production companies, film studios or cinematography. The film industry has a complex consumption because the creation of a movie need to take in consideration many features. Indeed, it is required to analyse the time allocation you want; the product characteristics such as actors that you want, the music, the plot, the scenario, the budget; people you attend with, and many other features that you have to take in consideration if you want your movie will become a success. The producer has pressure because the first week of release of his film is a strong indicator of success/failure. It will lead to the decision of whether or not to pull off the film from the circulation. Unfortunately...
Words: 1086 - Pages: 5
...1. Analyse the problems of the Weimar republic After the First World War, Kaiser resigned due to November Revolution and later on, in 1919, a federal republic met in Weimar, Germany to replace the imperial form of government, which is known as Weimar Republic. This Republic lasted until 1933, and was destroyed by Hitler. It went to three stages. In the first stage, which was from 1919-23, there was instability when the republic was struggling to survive. In the second stage, from 1923-29, there was stability when Gustav Streseman was the leading politician. This stability was due to the Dawes plan of 1924 in which USA provided huge loans. In the third or last stage, from 1929-33 there was instability again which led to the downfall of the Weimar Republic. The short term cause was the world economic crisis, which has disastrous effects on Germany, resulting in 6.5 million unemployed. This sudden situation made the government unable to cope with the situation and by the end of 1923 the Weimar republic seemed on the verge of collapse. There were several long term causes for that. Some of them were: 1. It had a number of disadvantages from the beginning the Republic was formed. a. It had accepted the humiliation and unpopular treaty of Versailles Treaty: The republic was not strong enough to reject the defeat and dishonour. b. There was a traditional lack of respect for democratic government: The Germans always favoured the army, and thought that the Democrats...
Words: 2090 - Pages: 9
...Popular Culture of Europe Throughout the Ages Popular culture always has, and will remain, a telling aspect of the mindset of the masses throughout history. It is best defined by PhilosophyNow as the vernacular or people’s culture that predominates in a society at a point in time. The popular culture of Early Modern Europe can largely be classified as a shift from rowdy and vulgar celebrations to a more educated form of enjoying oneself. In the 1800’s, the formation of a mass society accompanied the growing literary movement, while post-WWI Europe experienced the gradual growth of mass media after numerous technological advancements, and later, a global movement towards rapid Americanization. In the mid-1300’s, the disease known as the Black Death was progressing rapidly throughout Europe. As more and more bodies were infected, the European masses began to live each day as if it were their last. This took place in the form of “sex crazed and alcoholic orgies” (Spielvogel 307). In Giovanni Boccaccio’s Decameron, a description of the popular reaction to the plague is featured: “Others maintained free living to be a better preservative, and would baulk no passion or appetite they wished to gratify, drinking and reveling incessantly from tavern to tavern” (Boccaccio 3). Although the most prominent scares of the Black Death began to fade away in the later years of the 14th century, the need for a rowdy form of enjoyment was still prevalent. Europe experienced a so-called...
Words: 1527 - Pages: 7
...IM MAPPING CONSUMER DIGITAL JOURNEY Name of Student Course title Date of Submission Introduction Mercedes Benz is a subsidiary company that manufactures automobiles with its headquarters based in Germany. Its main manufacturer is the Daimler AG located in Germany while other sales/assemblage divisions are in various parts of the world. The firm manufactures vehicles that go by the same name, “Mercedes-Benz.” They are mainly luxury vehicles and they include: “Sedans, Coupes, SUVs & Wagons, Convertibles & Roadsters, Hybrid & Electric cars, trucks, coaches and buses”[1]. Mercedes-Benz has a strong presence in the motor industry based on its diversity of production. Its vehicles have state-of-the-art luxury gear with impeccable customer service. The targeted customer base for this brand includes the middle and the high class due to the vehicles’ luxurious nature. 1. Purchase Process: The following are the steps for purchasing a new Mercedes Benz type of vehicle a. Research on model Mercedes-Benz always encourages its customers to research about the car models before they make the purchase. This can be done in person, by visiting the car outlets or doing it online. In order to purchase a Mercedes-Benz car model, a customer is required to select the model of choice from a preferred dealer-outlet after agreeing on the qualities. Dealers are found in various collision centers that are certified by the brand. Alternatively...
Words: 2683 - Pages: 11
...were graded by rating agencies as dramatically low, as the country's debt had peaked (Tseronis 2014). Furthermore, in 2010, reports concerning accounting irregularities for the statistics which the Greek government delivered to Brussels caused the media to put Greece on the spot and raised concerns about the sustainability of the Greek debt and the country's credibility (Tseronis 2014). Thus, Greece became the first EU member to activate a bailout package from the newly set up European Financial Stability Facility (EFSF) and representatives of the European Commission (EC), the European Central Bank (ECB), and the International Monetary Fund (IMF), commonly referred to as the ‘troika’, in May 2010 (Gemenis & Nezi 2015; Tseronis 2014). Afterwards, Greece required a second bailout programme in February 2012 and an agreement that led to a third bailout after marathon negotiations, on 13th July 2015. The aim of this essay is not only to describe and analyse how Greece reached a third bailout but also to investigate if this programme could be the end of the Greek and euro crisis. It is divided into three main sectors: the first one is about the previous bailout programmes as well as the reasons for their failure. The second one analyses the present crisis, the new bailout framework and its current effects in Greece. The last one illustrates the future for both Greece and the Eurozone, provided that the programme is implemented by the Greek government, and the dangers, which still...
Words: 3251 - Pages: 14
...Tools for observation 12 4.8 Time schedule 12 5 Significance and creativity 13 6 List of References 13 Title and Initial Statement of Research Question Consumer perceptions of socially responsible consumption: Attitudes among Chinese and German business students- A comparative/ contrastive study Every single consumption choice that consumers make has a huge impact on the environment and the society. Consumers can influence the market by buying products that have a limited impact on the environment and the society. By taking social responsibility in consuming ethically, encourages further developments of the market for equitable products. On the one hand there are a large number of studies on socially responsible consumption in Germany but on the other hand only limited research in China. The purpose of this research paper is to identify the importance to Chinese and German business students to consume ethically. The relevance is given by...
Words: 3768 - Pages: 16
...such as we see in Germany, France, and Italy. In these cases, democracy simply cannot thrive as democracy, by nature, requires gradual social change and must overcome bargaining costs and stabilizing change. The evidence that stands today, tested by the outcomes of history, maintains exactly this: democratic transition must be slow and concessional, thus mitigating the exit costs and cost of unilateral decisions or actions in terms of bargaining. Moreover, the difference between a stable and unstable democracy does not depend on education, economics, nor the middle class; rather, the success and stability of a democracy is formulated vis-à-vis it’s institutional factors. (Magagna 2/18). As actors, states are indeed rational and thus adhere to cost-benefit analyses in terms of bargaining power. In this analysis of political instability, it is evident that the sources are as follows: the potential benefits of transition exceed the costs of bargaining, fragmented party support creates a democratic deficit, linkage between democracy and redistribution, and the integration of violence unravels the social peace democracy needs to survive. These aspects of the degradation of democracy and consequential transition are most observable in post-war Germany and the modern world. In 1918, Germany was a strong world power in the midst of a war-torn Europe, ravaged by a period of great instability and a destabilization of empires of old. In this atmosphere, Germany had formerly reigned...
Words: 1848 - Pages: 8
...industry that is heavily consultancy-based must work for their customers in a more target-oriented manner than others. Viessmann, a company that specializes in heating, which has already implemented a Continuous Improvement Process in all of its business divisions, therefore decided to make its sales division the focus of its next step, and to bring in Porsche Consulting to implement process-oriented reorganization. By: Reiner Schloz, Photos by: Jens Mönnich, Viessmann Caracho_38_43_EN.qxd 09.01.2008 15:26 Uhr Seite 2 Caracho_38_43_EN.qxd 09.01.2008 15:26 Uhr Seite 3 Viessmann Caracho 40 Hans-Joachim Pez: A whole new kind of customer service The sector suffered a 15 percent drop nationwide in Germany last year. On the one hand, this can be attributed to the overall economic situation, but on the other, it is also due to the general uncertainty among consumers. The increase in the price of oil and gas is causing consumers to hesitate, and there is a growing desire to use alternative energy sources. However, how many people are truly familiar with renewable energy systems that provide a sensible price-to-performance ratio? This made one thing clear to Hans-Joachim Pez, Head of Sales at Viessmann: “The sales division needed to significantly increase its efficiency on a global level, which included increasing the quality of our targeted customer orientation even further.” It was a matter of establishing a highly professional “business-to-business”...
Words: 1297 - Pages: 6
...Executive Summary Fitness First was founded 19 years ago by Mike Balfour in Bournemouth in 1993. Fitness First is one of the largest health and fitness club business in the world. From a single club opening in UK, Fitness First has expanded in Europe, Asia, and Australia through a combination of existing businesses and continuous investment in new club openings. In this report I will outline Fitness First marketing strategy with different tools such as SWOT analysis, PEST analysis, etc. Additionally, I will give recommendations to improve and optimize the recent marketing strategy. Data and Facts: • Fitness First has around 540 clubs and roughly 1.1 million members since 2011 • Fitness First is broadly based internationally, with operations in 15 countries • Fitness First is the largest privately owned health and fitness provider in the world which is strongly positioned in all major markets • Fitness First has a total revenue of 670.3 million £ in 2009 and it is anualy growing Fitness First, 2010. CFO Report. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. History. [online] Avaialable at:[Accessed 6 June 2012]. Fitness First, 2010. Daten & Fakten. [online] Avaialable at:[Accessed 6 June 2012]. 1 Introduction The Fitness First Company is considered a leading health club chain company which operates worldwide. The reason why Fitness First is expanding rapidly is because it provides state of the art facilities, world...
Words: 1693 - Pages: 7
...Analyse The Wal Marts Case Study Management Essay ukessays.com /essays/management/analyse-the-wal-marts-case-study-management-essay.php Wal-Mart Stores, Inc. opened in 1962 by Sam Walton and his brother. Nowadays, it is ranks as the largest corporation in the World. In early 1990s, the company announced that it would initiate the international operations, which commenced in 1991 in some countries like Canada, Puerto Rico, Argentina, China, etc. (Reference for Business, 2012). PEST Analysis In order to analyse the Wal-Mart's case study we are going to apply the PEST analysis which is 'A type of situation analysis in which political-legal, economic, socio-cultural and technological factors are examined to chart an organization's long-term plans' (Business Dictionary, 2012). II.1. Political Factors When a firm desires to undertake businesses in a foreign country there are some factors to investigate before taking a final decision, for example, the system of the government, law and local trade unions, language, religious and ethical values. Wal-Mart faced numerous complications on the legal and political front in many countries. For example, in Mexico the company participated in an aggressive lobbying campaign to amend the long-standing U.S. anti-bribery law that the company might have violated. The 1977 law, well-known as the Foreign Corrupt Practices Act, prohibits U.S. firms from offering fees or gifts to foreign officials to advance corporate interests (Hamburger, Dennis & Yang...
Words: 1692 - Pages: 7
...The United Nations, defines genocide as “Acts committed with the intent to destroy… a national, ethnic, racial or religious group.” In Rwanda, 1994 around one million Tutsi and Hutu opposition members were slaughtered by the extremist Hutu government the Hutu’s; the majority ethnic group in Rwanda. Their aim was to exterminate the minority of Tutsis, whom comprised about 25% of Rwanda’s population, and thus makes it one of the 3 genocides of the 20th century. In order to discuss the Rwandan genocide it is important to analyse the nature of the genocide and investigating the catalytic events that trigged the causing of it, in the first place. This includes the ethnic conflicts between Hutu’s and Tutsis, Western colonisation, propaganda, lack of international intervention and genocide denial. Belgium/Germany colonized Rwanda in 1916, due to the LON. The Belgians divided Rwanda’s unified population into a system of racial classification, mainly consisting of Tutsi’s and Hutu’s. With making the discriminatory system, the Europeans decides to make the Tutsi’s the more superior race, due to the Caucasian-ness of their physical features, when compared to the Hutus. As a result the Tutsi’s were given a more aristocratic appearance in Belgian eyes as they were provided with higher education and job standards while the militia relegated the Hutus to menial tasks. This created resentment towards the Tutsis among the Hutu which was further exacerbated when under Belgian imperial rule...
Words: 853 - Pages: 4
...1. Originality of market idea: Today, we can find many laptop bags. It is because laptop bag is given when you buy a laptop. All laptop bag is a part of an equipment that is used to protect laptop. But the given laptop bag is always unfit and not as many functions. In this case, a laptop bag is invented to outcome this problem. A pillow laptop bag is never exist before in the market. It can consider as a new product. The pillow part of the bag can fully protect the laptop from damage. It also a multi-function bag which provides a place to keep the laptop cable and even also documents. It is also suitable for traveler. They can bring along their laptop in their journey. Besides that, they also can use it as pillow. We believe that it will be a hot item due to its convenient and trend. Our objectives is to promote a new product with the return over of RM300,000 per year and to extend the product range for the company. 2. Company Background : Brilliant Merchandising Sdn Bhd/ Bagman Corporation Sdn Bhd - established in year 1994, a Malaysian based company specializing in the manufacturing and distribution of all kinds of bags. They are a company focus on creativity & innovation to provide flexible and reasonable prices according to their clients needs to tailor make all kinds of bags. As of year 2007, they had sold more than 50,000,000 units of all kinds of bags, and they have satisfactorily served more than 4,000 companies. Bagman believes that...
Words: 865 - Pages: 4
...Introduction Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. The company’s product portfolio is vast, ranging from state-of-the-art sports footwear and clothing to accessories such as bags, watches, eyewear and other sports-related goods and equipment. Employing over 46,000 people worldwide, the Adidas Group consists of around 170 subsidiaries including Reebok, TaylorMade, Adidas Golf, Rockport and CCM-Hockey. The Group's headquarters are in Herzogenaurach, Germany. In the second quarter of 2013 the Group’s revenue was €3.383 billion. Adidas and the Olympic Games The Adidas brand is built on a passion for sports excellence and innovative design to help athletes perform to the best of their ability. It is therefore no surprise that Adidas has supported many iconic athletes to achieve great things at the Olympic Games. In the UK, Adidas has partnered and supplied Team GB since 1984. The company’s heritage with the Olympic Games dates back to the Games in Amsterdam in 1928 when Adidas’ running shoes were debuted. Footwear and clothing by Adidas has been seen on athletes at every Olympic Games since. In fact, all British medal-winning athletes at the last 8 Olympic Games wore Adidas products. There are countless historic...
Words: 1815 - Pages: 8
...With the collapse of the Berlin Wall, Germany became reunified after over forty years of physical and ideological division. Discuss the costs and benefits of German unification Despite the fact that there are few remnants left of the Berlin Wall and nowadays, it is widely seen as a popular tourist attraction, it is still very much present in the mind-set of the Germans as a bitter reminder of when the families, friends and the entire nation were divided in 1961. After the Second World War, Germany was split into four occupation zones with the Soviet Union taking control of East Germany and France, the United Kingdom and United States taking control of parts in West Germany. Similarly, Berlin was split into 4 sectors despite the fact that it was located deep in the Soviet zone. It soon became apparent that there were extreme political divisions between the Soviet Union and the other three occupying powers; whilst West Germany was developed into a capitalist democracy with financial help from the Marshall Plan, East Germany became a communist, socialist republic. In East Germany, also known as the German Democratic Republic, the indoctrination of Marxism-Leninism was introduced as a compulsory part of school curricula and the media became completely controlled by the state’s communist government in order "to direct the thinking of the people into correct political lines.” The East German population were becoming increasingly repressed under these economical and political...
Words: 3127 - Pages: 13
...STUDENT ID: 13000357 | ER3S72 | GLOBAL BUSINESS MANAGEMENT REPORT ELECDYNE | | PROFESSOR JOHN DAVIDSON | JANUARY 2014Abstract This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Abstract This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on. In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis. Key words: internationalization, STEEP, SWOT, PESTAL, electronics industry,...
Words: 3926 - Pages: 16
