...Media Influence On Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays. Some examples of these forms of mass media are cosmopolitan magazine for young modern women and TSN television network for sports fans. With such extreme varieties of mass media existing in today's societies there are three major constraints that seem to have an impressionable impact. These constraints can keep mass media very restricted. The major constraint of mass media is competition. Each form of mass media wants to be the one to target the audience, so therefore competition between mass media is very strong, because capturing the inside of the sports world is critical. Apart from the competition among the various forms of media there is also competition among each form of the media example Fox network competes...
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...has Australian culture become Americanised and what are the different influences? Today’s Australian culture has been slowly over the last few decades become more and more Americanised in its ways. Australian culture has been influenced repeatedly by the American culture, which has seeped its way into Australia as the world has become smaller because of advantages in technology. Australia has been influenced greatly by the Media, language and sport, which America offers to people in Australia. The three main areas of media in Australia are literature music and television. All three of these areas have slowly been Americanised since after World War Two ended. With travel becoming more common and easier during the 20th century...
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...Every spring avid sports fans look forward to the biggest college basketball tournament of the year, most commonly known as March Madness. This competition consists of both men’s and women’s NCAA basketball teams who compete in hopes of making it to the respected and heavily televised Final Four. The Final Four is the last game for each remaining team before the National Championship game, where the two deserving teams are matched up against each other. This series of competition creates a rich supply of content for sports media networks to influence viewer’s values and attitudes. Networks have become increasingly knowledgeable and schematic in using sport entertainment as a way to promote their ideologies, values, commercialization and interpretations of sport. Studies have found that people turn to sports in the media for entertainment. The different forms of media are evolving and moving in a more prevalent direction than they have been in the past. With the explosive growth of internet users in the past decade, media companies have created a domain where they can input their interpretations of sporting events and coverage. These domains have become dominated by the 18-34-year-old demographic (Kian, Mondello & Vincent 2009) who use websites such as ESPN, the most widely used website for obtaining sports related news (Lefton, 2006 as cited in Battenfield, Redmond & Ridinger 2014), and Sports Illustrated to read about upcoming games, watch live coverage, or get the low...
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...History of Men’s Basketball and the influence On American Society Will have on College Sports Abstract Basketball is an organized team sport which consists of 5 players from each team competing against each other. The object of the game is to shoot a round ball into a circular basket. Basketball can be played in an organized manner or at a park or local gym for recreational purposes. Over the past 100 years the game of basketball has grown from a peach basket to highlight slam dunks. As time has passed by, the rules and the way the game is played has changed. New rules were implemented to make the game more enjoyable and create more of a competitive balance for all those who play. Players were given titles for the position they played like for example, the tallest player on the team was called the center. While the shortest player on the team or the person who dribbled the ball the best was called the point guard. The history of basketball has correlated with the history of the US during the 20th century. As the game and the country began to evolve, the game of basketball became the 2nd most played sport in the world behind soccer. Some of the major events in American history in the 20th century such as Brown vs. Board of Education impacted the growth and development of basketball in the beginning. Although, whites and blacks both played basketball, they did not play with or against each other until the 1950s on a pro level. Basketball was the only...
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...to save the athletic reputation of the university. A college basketball coach finds himself battling between his morals, integrity of the team and institution he works for. Pete Bell a basketball coach at Western University. Coach Bell has an impeccable reputation at WU, coaching the number one basketball team in the nation. During his coaching career, WU has won two national championships; eight conference titles and has never had a losing season. His life passion is basketball and his greatest fear is losing a tournament. Making a six-figure salary and being responsible for a team that 15,000 people came to watch, one could say he was completely pleased. His work was honored especially the way he always played by the rules. He knew of many coaches that would bribe their recruits or players for fixed games. Bell despised coaches who played parts in suchcorruption. During one season his greatest fear came reality. His team lost, this was a major failure to WU Corruption: The act of corrupting or of impairing integrity, virtue, or moral principle; the state of being corrupted or debased; loss of purity or integrity; depravity; wickedness; impurity; bribery. In the film Blue Chips corruption overshadows true meaning of sports tournament. There are two challenging issues in the film dealing with money and morals. Bribery is used to save the athletic reputation of the university. A college basketball coach finds himself battling between his morals, integrity of...
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...other and their environment. Sports are a big part of human culture in all parts of the world. It transcends all races, ages, and social constructs. Sociology of Sports is the study of the relationships between sports and society. It is an important sub-field of sociology that examines the many interpersonal and group phenomena that arises in relationship to sports. It covers all area in which sports affect and is affected by. The sociology of sports examines how culture and values influence sports as well as how sports influence culture and values. One could say that it has no boundaries. Sociology of sports also examines the relationships between sports and the media, politics, economic, religion, race and gender, as well as social inequality and social mobility ( Crossman, 2013). The sport I chose to research is basketball. Basketball is a game that continually amazes. Its fast pace and high flying aerial display has made basketball one of the most popular games in America. Basketball is a court game played by two teams of 5 players each. The object of this court game is to put a ball through a hoop or basket, and score more points than the other team. Invented in December of 1891 by James Naismith a Canadian clergyman, educator, and physician by the request of his superior Dr. Luther H. Guliet when he was an instructor at the Young Men’s Christian Association Training School ( now Springfield College) in Springfield Massachusetts. The first ball used was a soccer...
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...The Positive Effects of Basketball Athletes Endorsements by Aristotle Philip Rodriguez Villar October 2015 Chapter 1 The Problem and Its Background Introduction; The use of athletes in advertising campaigns is an ever growing trend. Marketers look for ways to have their products stand out from competing brands. While athletes have been found to endorse both high and low status products, measuring consumers’ attitudes and purchase intentions of these products endorsed by the athletes is important to the success of the product in the marketplace. The success of these endorsed products in the marketplace may also come from star power, which is characterized as unique characteristics possessed by the individual that makes them star worthy.The researcher is familiar with his chosen topic because since he was a little kid he has been a huge fan of basketball and the researcher watched how the basketball industry market and sell their names. He has been updated every releases such as their equipment and other stuff. The researcher preferred this topic because the basketball industry merchandisebecomes one of his collections since he was fond of playing basketball. The researcher findtheir selling items very easy, comfortable, versatile and fashionable to use. For example, a Nike LeBron 12 is very useful in his basketball games and also in fashion sense it is very appealing. One of the most effective and positive associates by transferring different qualities to the product...
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...a television show, but also what they do in their personal lives. There is reality television like TMZ that displays a celebrity’s life off camera. Visual entertainment media can have a huge influence on what people drink, eat, buy and wear. Celebrity endorsements have the biggest influence on teens and young adults. American values have changed over period of time by the interrelationship between culture and visual entertainment media. For instance, many families do not sit around the dinner table to have a family meal. Instead most meals are eaten in front of the television. Sitting in front of the television while eating has changed the way families communicate with one another. Negative behavior is influenced by movies and television show through the violence, alcohol abuse, drug abuse and sexual behavior that is displayed. Social influences of visual entertainment media are mostly negative. There seems to be plenty of shows that seem to be a more influential on American society, such as Basketball Wife one VH1, or Love and Hip-Hop Atlanta just to name a few. These reality television shows are more focused on the negative than the positive in those individual’s lives. There is a good amount of violence on these shows. There are some positive influences that can be seen in the visual entertainment media, as well. For example, celebrities and athletes are able to get attention charities that they are a part of and bring it to the public’s eye. There are television shows...
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...accessory products. Their huge lines of products are for just about every sport. Their products are for men, women, and children of all ages. Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world.” In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. However, it has become the passion for everyone to use its brand products that create the Nike “Just Do It” feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Nike has continuously tried to target the world’s youth population through basketball. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball. Nike's marketing strategy is a very important part of the company's success. They're positioned as a premium brand, selling well designed and very expensive products. As same time Nike tries to get customers with a marketing strategy supporting on a brand image which is achieved by distinctive logo and the advertising logo “Just...
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...complex generalizations which people apply to individuals or groups based on their appearance, behavior and beliefs. Stereotypes are found everywhere. Though our world seems to be improving in many ways it seems almost impossible to liberate it from stereotypes. For example, African- Americans are associated with basketball, and acting. Asian – American men are made out to be the bad guys in film, women are seen as prostitutes and are sexual abused. Last but not least Latino’s are popping up everywhere, in hit TV shows like Ugly Betty, in major league baseball and in the music business. Stereotypes have existed since the beginning of time in our everyday life through religion, politics and the media. Humans have the tendency to use stereotypes in their humour, their descriptions of others, and even in their beliefs. One may believe it is possible to rid oneself of such habits; however if one looked at the regular promotions of propaganda, it would make this objective impossible. Stereotypes, however, aren't always negative. Propaganda is a force which can influence and affect everyone; bringing changes in behavior, attitudes and ones beliefs. It is also known that media impacts its viewers modifying their judgments based on the information which they receive. Substantial amounts of stereotypes broadcasted through propaganda have similar effects. One example is the Harlem Globetrotters. “Black...
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...conflict in different cultural exchange becomes prominent, especially the difference between Chinese and western sports culture. The difference is largely due to the different historical and cultural background. Each of them has made a sense to the development of its own society and influenced our understanding of sports and main sport activities in the wide world. What's more, because of the impact western sport, Chinese traditional sport has changed a lot compared with last century. Many sports in China are played only during seasonal festivals or in certain regions. China's national sport is ping-pong. Other common sports include shadow boxing ( wushuor taijiquan). Western sports have been gaining popularity in China. These include soccer, basketball, American football, and baseball. They are played mainly in schools, colleges, and universities....
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...to move on with rest of my day. I lounge in my bed for another half hour, subconsciously scrolling past Instagram posts and Tweets made by anybody from my closest friends to acquaintances whose existences I have not considered for a day since my high school graduation. But, this is the social media world, and an 'unfollow' is almost as disrespectful as a ‘fuck you’ directly to their face. So, with that being said, it's often safer to just mute these people's posts rather than dealing with the inconvenience of running into them and having to think of an answer as to why you unfollowed, considering there are those types of people who will put you on the spot and ask. What a great world we live in, right? As soon as I realize it’s time to make my way out of bed, I head directly to the restroom in...
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...Vitale. Social Media has changed the dynamics of how people watch and follow sports on a daily basis. Social networking tools like Twitter and Facebook are two big networks that allow people to stay up to date with their favorite team and/or athlete. Social networking began to boom around seven or eight years ago and is continuing to grow rapidly all around the world. I use both Twitter and Facebook on a day-to-day basis. I am checking on the news in the sports world by “following” my favorite athletes via Twitter and I check my favorite teams fan page on Facebook. Twitter is used more by the athletes and sports anchors due to its constant status updates (tweets) and ability to follow only a certain number of people of whom they choose. I entered in the “Twitter world” in 2011 and began to see how it was growing into the phenomenon it is today. It seems like in 2011 that every league, team, player, and even commissioners have their own Facebook pages and Twitter accounts. The real concerning point is the fact that college and pro sports players have been on twitter and have been known to let their emotions take control of their better judgment. A question I bring to your attention is how social networking has affected the sports industry? This is a question that matters because people who watch sports can see what it does to the athletes and teams that compete, night-in and night-out. This question will help us find the answer to the pros and cons of the social media and the positive...
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...our sense of hearing, is music. Music is vast that it has so many genres and subgenres. One genre, that is quite popular in today’s world, is hip-hop. Most people view hip hop as a movement, but i consider that its more than just a movement. Hip Hop is a median to express yourself. The shared ideology of Hip Hop is that it is a platform to portray art and beliefs through lyricism, abstract art, clothing, etc. Hip Hop is a subcultural movement, which was formed in the 1970s in South Bronx, New York. African Americans mainly started this movement, but now it is diversified. It has various components, such as “DJing”, rapping, graffiti art, and break dancing. Hip Hop gained a lot of popularity for its fashions. Its authorial power and influence highly impacts the fashion world. Many rap artists have successful cloth lines, which are quickly adopted by the followers. Language, in Hip Hop, plays a vital role. Slang terms gained its popularity after it was being used in raps. Some say that rap is the modern day poetry. Rapping also known as “MCing”, is basically a mixture of rhymes and beats to produce a meaning or even a message. Many rappers incorporate historic events or figures in their raps to compare things. Rap Artist Tupac Shakur used to read and write poetry at an early age, and it developed to show through his rap songs. During his last days, he was studying the philosopher, Machiavelli, and released a controversial album called “The Don Killuminati : The 7 Day Theory...
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...American backgrounds integrating into the game of basketball, I wonder how these international translations are in turn changing the game we see at home. In Latin America, where the climate and geographies are so much different than the one in the United States, we find growth in basketball. Though the NBA in Latin America is growing, it is still not a hit in Central and South America. Though whenever you go either it is Latin America, China, America, etc… there is always someone playing the game. Even in the likes of Mexico, they are mostly known for militant based political revolution than anything else, but basketball courts do exist. The courts might be used for other things like farming during the day, but you will always see some kid playing and working on his game. Just like what I do when I am in my hometown hooping outside of my house, no court just the concrete and the hoop I have next to my garage. The growth of basketball throughout Latin America region is unexpected, only because they compete for national attention in their number one sport soccer. Basketball has to compete in Central American countries like El Salvador, Guatemala, Nicaragua, Cuba, and Brazil. Volleyball is also a sport that is highly accepted, but mostly in Brazil and Argentina. However, the basketball being played in soccer dominating countries is often influenced by soccer, but depends on the development of the country. “I know in Argentina [basketball] is very popular. Of course, not even close to...
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