What are the critical activities/employee behaviors required to implement the strategy?

The employees of MedTech are uncertain about the future of the company, however they are looking forward to change. Many employees express concern of other bigger companies getting ahead and eventually running MedTech out of business. There is a certain lack of confidence in the future and the current business model of MedTech. However the feedback from the clients, physicians as well as patients about the products and services provided by MedTech is outstanding.
There is undoubtedly a reputation of impeccable customer service for MedTech to uphold, and this may be something that will drive the change forward, a foundational strength of the company. That is catering and customizing its approach to each client. Although there is no question of the quality of the product MedTech provides, some customers are beginning to question the efficiency and time it takes to get it up and running smoothly. This in part is due to the limited resources available to MedTech in comparison to bigger competitor alternatives. There also must be a new approach implemented to aging contracts from clients that are wasting more resources than they are bringing in revenues. The front line management and sales force of the company that must be incentivized accordingly to carry out these projects must be in the middle of this change.

MedTech SWOT Analysis

Strengths: characteristics of the business or project that give it an advantage over others.
The main strength of MedTech is providing exceptional customer service in delivering a specialized product to a niche market of small and medium size healthcare providers, a market untapped by bigger software companies. Each client is approached in an individual way, receiving a customized and personalized software package. As a result they have a