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Meg Whitman

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Meg Whitman, president and CEO of eBay Inc. is by far one of the most compelling and intelligent leaders I have read or heard about. She faced many challenges, not only to create a marketing image for her company, but also to create a community between her customers and eBay as a whole. In my opinion, her overarching challenge can be characterized by a long-term versus short-term ethical dilemma. Her short-term solution was to hire many new employees because the company was growing so rapidly. However, there was a conflict of interest because there would be no way to ensure that all of those new employees hold values that she wanted the company to stand for in the present as well as future. As for her trade-off values, Whitman also faced the task of choosing whether or not to turn the company image into strictly a business to make the most money possible, or to continue focusing time and attention on fostering a community of people with shared interest and goals.
As well as morals, communication was another barrier that Whitman faced. Not understanding the technological problems …show more content…
By creating a community inside her company, she effective draws everyone into sharing a common goal. She used charisma and her personality in order to develop a setting, which everyone is working effectively and without fear of losing their job or being demoralized. She also set priorities and deadlines in order to keep everyone focused on completing the task at hand. As a leader it is imperative to understand the interest of the employees, and mirror those interest for the company. On her first day, Whitman actively sought out the senior executives below her in order to understand who they are, how they function, and how they contribute to the company. She not only cares about her employees, but also effectively leads them in a way that makes the company profitable and the consumers

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