...Company Background ECCO, the world leading brand of shoes, was found in Denmark by Karl Toosbuy in1963. ECCO’s philosophy -“the shoe must follow the foot”. Karl was the shoemaker realizing that shoes had to be made to fit the foot, as a result, functional, comfortable ECCO shoes were launched in the 1970s and became a huge success. ECCO is the only major shoe manufacturer to own and manage every step in the shoemaking process. ECCO produces leather and has its own tanneries, their design and production team innovate products, introduce pioneering and high-tech production methods, shoes are made in their own factories and are sold in ECCO retail shops globally. They constantly pressed for improvements to meet customer expectations. Throughout the shoe production process, quality inspectors control every aspect - from leather thickness to stitching accuracy, in order to ensure high quality and uniform products. Quality of shoes is the brand value of ECCO, shoes are guaranteed to lightness, softness, flexibility, durability, comfort and fit. ECCO shoes are designed for women, men and kids, they also further categorized into casual, formal, as well as sports line for golf, running, training and explore. Marketing Audit Marketing audit provides a complete review of marketing strategy and performance of a company. By using STEEPLE to analyze the external environment of ECCO, in terms of technology, ECCO has an opportunity in this area. Many ECCO’s shoes have applied...
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...Speech Type Informative Title: Effects of Running PROS Today I am here to share with you the effects of not taking care of your health. What running and working out daily with the right diet and sleep will do for you. Many people are looking for motivation in a bottle or depend on a buddy. What happens when you buddy cancels out on you repeatly. You need to depend on yourself. You can do this you don’t need someone to motivate you it’s all in your head. The spirit of this journey lies in you. You are in control of your own journey. I say all of things due to the mental toughness that running takes. There will be times when your body says stop and your mind says go. You will find out inside yourself what you are capable of. Everyone has limits and goals. You will find out what you can do. There is not drink or gym that will make you motivate yourself to workout unless you do it. Running is hard but it’s mind over body once you train and prepare your body. I do realize the mind and body doesn’t work hand and at times. That’s why you are going to condition yourself to achieve that goal. The input will be hard at first to get into the mode of a healthy lifestyle. On the other side the rewards of a health body are worth more than the struggles to get there. Starting today is the time NOW! Don’t wait for tomorrow and yesterday has come and gone – START RIGHT NOW. In my view running is the best cardio you can do. Running with the proper...
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...Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over 170 countries worldwide, it sponsors many professional and college level sports teams and has grown to be one of the largest athletic apparel corporations in the world. In the early „70s they started out manufacturing running shoes featuring innovative new technology that increased traction and made the shoe lighter as a whole. (Nike, 2010) Since then the Nike brand has taken off and become more than simply successful, it is infamous though for a few different reasons. The Nike name, generally linked to success and wealth, first got into trouble in the early „90‟s when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe. (Beder, 2002) In 1998 cofounder and CEO Phil Knight even recognized that the Nike name and product “has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(Levenson, 2008) Since those dark days however, Nike has made a concerted effort to both improve their reputation...
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...A quick look at how artist thru the ages have portrayed shoes. A quick look at how artist thru the ages have portrayed shoes. Look at your feet, you are probable using some kind of foot wear and if not you must definitely own at least three different shoes. Some artist found that this common piece of clothing that we take for granted is a master piece on its own. From Vincent Van Gogh to Andy Warhol, they all painted shoes in different forms and environments. Take for example Van Gogh “A pair of shoes”, they seemed kind of depressing, yet heavily use, the viewer can create the character that used these boots by simply looking at this picture. A worker perhaps or even the artist himself, they must feel comfortable with them, even love them since they look as if they had been used quite frequently. Then we have Dali´s painting of shoes, I know you were expecting a crazy painting this one is very tame. Once again we see a pair of shoes that are very worn out, it even looks as if they are melting, this time however the views sees the feet and since its Dali we have a nice reference of the snake; that could either a symbolism of the evil forms that we are enslave to or the sin that chases us all through life. With or without surrealism Dali´s paintings are exquisite, it is a known fats that feet and hands are some of the hardest things to paint, yet here Dali´s foot looks breathtaking, and as for the shoes they also tell a story. When going back to the renascence shoes were...
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...SKECHERS Shape-ups Liv Shape-ups shoes are an innovation fitness tool designed to help user improve the benefits when walking or running by stimulating muscles. Shape-ups shoe has smooth leathery and a small mesh fabric upper in a lace-up sneaker with diagonally curve bottom, it can let user feel comfortable when walking it. It also is designed to give users more natural running experience and allow user to interact and respond to almost any surface, and has impact protection. Features Nice colour The company shoes are match with fresh colours. Each of every shoe with different matching colours gives consumer a sense of bright and special. Besides that, the colours used are fresh and young style. Unique design SKECHERS Shoes design in unique and nice. Theirs shoes are in different occasion that include casual wearing, sport shoes, sandals and boots. The designs are fulfilling nowadays youngsters taste. Besides that, theirs shoes construct in a well build structure. Insider and outsider structure are well associated with the most relevant materials. This can make consumer feel comfortable while wearing it. Light in weight SKECHERS shoes inner structure is well-build. The shoe pads inside are soft; you will feel pleasantly when wearing it. Besides that, theirs shoes consist of two layer, the first layer is midsole. A two-part, firm and soft-density midsole deliver a rocking effect from your heels to your toes. The second layer is kinetic wedge technology is an ultra-soft...
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...Shopping is a basic necessity for everyone. People, of all ages, around the world shop for fun and things they need. Nowadays shopping can be done online, by phone, or traditional shopping in a store. In life, we are always looking for ways to save money and make things go by faster. If you compare traditional shopping and online shopping, you could indeed save yourself time and money. There will always be things you will have to drive to the store for but a large amount of things can now be bought online. If you wish to do traditional shopping then you might need to drive five to 15 minutes to the closest store. In more extreme scenarios maybe up to an hour or more. With the high prices of gas and diesel, it can be very expensive to drive to a store every time you need or want to buy something. Being that you need to travel to your shopping destination, you will need to pay for some sort of travel fee. That fee would be for gas or diesel for your or a friend’s automobile, taxi fares, or bus fares. In my personal experience, I had to drive 40 minutes to town for shopping. It was expensive and very inconvenient to drive that far every time we needed or wanted to buy something. If there was an emergency, such a water pipe for the house breaking, then it would be a real problem. Even if a water pipe did break, it would still be faster to drive 40 minutes to the store rather than buy it online. We needed to drive that distance for groceries but items such as shoes and clothes...
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...Janice Carrillo PUR 4106 TOMS Backgrounder TOMS, a for-profit company, sells and designs shoes based on the Argentine alpargata design as well as eyewear. TOMS is behind the idea One for One, a global movement where the company donates a pair of TOMS to a child in a developing country when a pair of TOMS is sold, also; when the company sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries. It was founded in 2006 by president and co-founder, Blake Mycoskie. Mycoskie first traveled to Argentina when he competed in the second season of “The Amazing Race” with his sister. He returned to Argentina in early 2006 for vacation and noticed that local polo players were wearing a simple slip-on canvas shoe constructed of rubber. Later on in his trip, Mycoskie decided to do some volunteer work in the outskirts of Buenos Aires, and he witnessed the hardships children without shoes faced. He realized that the lack of shoes was not only a problem in Argentina, but also in other developing countries; therefore, he decided to develop his own style of alpargata in the North America market, with the hopes that when one pair of shoes was sold, one would be given to an underprivileged child. Mycoskie presented his idea to various Argentine shoe manufacturers and created the company TOMS. Originally, he made 250 pairs of shoes. In May 2006, the company began to sell its shoes. An article written in the Los Angeles Times helped...
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...Shoe Industry and its Impact to Economy of Marikeno: An assessment Introduction Marikina is known as the biggest manufacturer of quality shoes in the Philippines. The main purpose of the paper is to study about the Economy of the shoe industry in Marikina. Marikina encountered a big problem in the shoe industry with the entry of imported products especially from China. But currently, there are steps being made by the city government of Marikina to relieve its shoe industry, which the Filipinos used to be so proud of, from this crisis and to revive it. Background of the Study Laureano Guevara, known as the “Founder of the Marikina Shoe Industry,” was born 162 years ago today. Born on July 4, 1851, he introduced shoe making in Marikina when he opened his own shop in 1881. At the time of his death on Dec. 30, 1891, there were already 15 household shoe factories in Marikina. Also known as “Capitan Moy,” he also served as capitan municipal in the city. A historical marker honoring him as the “pioneer of the shoe-making industry in Marikina” was installed at his birthplace in 1970. Last year, Marikina disclosed that the symposium is very timely considering that the shoe industry has been in a decline since the year 2000 due to the entry of shoe products from other countries such as China. Before suffering a decline more than a decade ago, Marikina City has more than 1,000 shoemakers, including the popular ones such as "Valentino", "Otto Shoes" and "Rusty Lopez" but the number...
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...The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers and clogs are made wholly or partly of rubber, synthetic and plastics materials, canvas, rope and wood. In fact, in 2007, rubber and plastics footwear made up 53% of the pie whereas leather footwear accounted for 14% only with the remaining 33% of the footwear made of textile and other types of materials. In recent years, the footwear industry has become highly globalised, with competition from countries with lower labor costs and less regulated working conditions forcing footwear manufacturers to look at restructuring and re-locating their facilities. As the World population increases and living standards improve, the demand for footwear has shot up rapidly. Over the last decade and a half, Asian countries have emerged as the most powerful destination for footwear production, with established names in the US and Europe economies having shifted their facilities (partly and wholly) to Asian countries. GLOBAL CONSUMPTION OVER 10 YEARS CONSUMPTION(MILLION OF PAIRS) | 1998 | 2000 | 2002 | 2004 | 2008 | ASIA(ALL) | 4744 | 5222 | 5474 | 5840 | 6528 | AMERICAS | 3011 | 3274 | 3279 | 3433 | 3611 | EUROPE | 2239 | 2396 | 2544 | 2717 | 2886 | REST OF THE WORLD | 1086 | 1187 | 1172 | 1317 | 1399 | TOTAL | 11080 | 12079 | 12469 | 13307 | 14424 | 2. THE INDIAN OUTLOOK The Indian footwear industry...
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...Bigger Feet – Case study October 29th of 2012 Kiara M Prof: Christine Clark Bigger Feet (Case study nº 1) Entrepeneurship and New Ventures Business opportunities are typically born when someone sees a problem, and then finds a solution to that problem. For “Bigger Feet”, the opportunity came to the entrepreneur in 2004 because his founder was having difficulties finding shoes that fit his 13 sized feet. Through his mother advice after a frustrating experience in a shoe shop, he then got the idea to start a website where people with large feet could order their shoes. After researching the market by meeting manufacturers and visiting trade shows, it was for him apparent that there was not only the means to a big foot wear company but also the market demand. This solved a big problem for many, and that is the crux of any big idea – finding a solution to a unique problem; And how not, if statistics say that across the UK, arounf 1 million people has bigger than average feet, size 12 and above for men and above 9 for woman. The site was launch in 2005 and incredibly sold his first pair of shoes within half an hour! Within several weeks, “Bigger Feet” sales had gone international, receiving order from Saudi Arabia, USA and The Netherlands. In the following months, both Bigger Feet and Oliver got stronger. After winning the “Make Your Mark – Lloyds TSB award for teen entrepreneurship he started appearing in sources such as, the Finantial Times...
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...Strategy Product & Pricing Puma’s primary product line includes footwear, focusing on sports and lifestyle. Although they also posses a variety of clothing for men, women, and children, along with assorted accessories. Within Puma’s footwear are included a variety of running shoes, sneakers, boots, and athletic footwear. The pricing for men, women, and kids, which includes brands like Ferrari, BMW, and Ducati are as follows (www.shop.puma.com): • Men and women sneakers, running shoes, and boots run from $24 to $135 • Kid’s footwear $21 to $70 • Men and women Soccer footwear and cleats range from $30 up to $200 • Men and women Golf shoes $80 to $250 • Motorsport footwear for men and women go from $47.50 to $130 • Ballerina shoes from $35 up to $95 • Men sandals cost between $30 and $37.50 Incorporated in Puma’s product collection also lies a selection of clothing and accessories. Their clothing collection include jackets, t-shirts, hoodies, sweaters, pants shorts, dresses, tanks, under garments, skirts, outerwear, and polos. Pricing for these range from $14 to $500, encompassing brands like BMW, Ferrari, Oracle, and Wilderness. Also incorporated to this selection are accessories, such as hats, bags, golf bags, totes, backpacks, watches, tech accessories, socks, and belts that price from $8 to $180. Golf bags being the most expensive. Puma is associated with a variety of collections throughout their footwear, clothing, and accessory lines, that consists of: • Ferrari •...
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...the first modern-day shoe 'manufacturers', a team of stitchers and shoemakers creating footwear not just for the local town, but also for distant retail merchants. This departure from the centuries-old tradition of the one-man cobbler's workshop was a brand new concept, creating an entirely new industry. The Bata enterprise revolutionized the treatment of employees and labor conditions. Tomas consistently maintained a human focus, creating opportunities for development and advancement, and added compensation for employees based on achievement. As the enterprise prospered, so did the communities where it operated. Tomas believed that a focus on people and public service was critical for business success. The enterprise built housing, schools and a hospital near the shoemaking plant in Zlin. It provided food and inexpensive rent during very difficult times. Bata companies later provided rail services, construction, insurance, publishing and a tannery in Zlin. "The Bata System" devised by the Zlin team, and later applied in other Bata Shoe Organization companies, organized operations into autonomous workshops and departments ("profit centre"), allowing employees to contribute ideas and stimulate production, and contributed significant breakthroughs in footwear technology. By 1938 Bata Shoe Organization had established a unique and widespread presence, designing, producing and marketing footwear in more than 30 countries. The...
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...History In 1906, William J. Riley, a 33 year old English immigrant, founded the New Balance Arch Support Company, which manufactured arch supports and other accessories designed to improve shoe fit, in Boston, Massachusetts. His first product, a flexible arch support, was designed with three points of support in the shape of a triangle. These points created greater balance and comfort in the shoe. It's believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk to demonstrate. He would explain to customers that the chicken's three clawed foot resulted in perfect balance. In 1927, Riley hired Arthur Hall to be a salesman and in 1934, Hall became a business partner and soon found his niche by marketing his products to people whose jobs required them to spend much time standing. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. Eleanor and Paul continued to sell mainly arch supports until 1960, when they designed and manufactured the "Trackster," the world's firstrunning shoe made with a ripple sole. It was also the first running shoe to come in varying widths. The "Trackster" was given a big boost through the YMCA programs where it became the unofficial shoe of the program. College track teams such as MIT, Tufts University andBoston University adopted the New Balance Trackster for their cross-country teams soon to...
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...Abstract Customer satisfaction analysis evaluates customers’ attitude and perception towards product of a company. Bata Shoe Company, the largest footwear manufacturer and marketer in Bangladesh conducts an assessment of customers’ satisfaction in a regular interval. The purpose of this study is to measure the satisfaction level of the customers of the company. Due to the entrance of new competitors, this assessment program has become an important tool to know the market condition, customers’ attitude towards competitors’ products, customer shopping behavior and experience at Bata store. This assessment program uses a standard questionnaire internationally. Here a same small study conducted by the same questionnaire with the prior permission of Bata shoe company Bangladesh. The study was conducted among the footwear user of this country. The sample of the study was 30 in number. Though the sample size is very small but it provided overall scenario of customers shopping experience and overall shopping behavior. Here the study tried to find out customers shopping experience at Bata store and other shopping stores in Bangladesh. There are some emerging shoe stores in Bangladesh which have already gained customers loyalty in footwear products. The study compared the Bata shoe company with other emerging shoe brands such as Apex, Bay Emporium, Jennys, Pegasas, and many unorganized shoe stores like at Elephant road. Bata Shoe Company compared with these other shoe stores on some factors...
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...This archive file of ACC 492 Entire Course consists of: ACC 492 Week 1 Assignments from the Text.1.doc ACC 492 Week 1 DQs.1.doc ACC 492 Week 2 Assignments from the Text.1.doc ACC 492 Week 2 DQs.1.doc ACC 492 Week 2 LTA Apollo Shoes Case Assignment (Accounts Receivable Memo).1.doc ACC 492 Week 2 LTA Apollo Shoes Case Assignment (Payroll Bridge Working Paper).1.doc ACC 492 Week 2 LTA Apollo Shoes Case Assignment (Trial Balances).1.xls ACC 492 Week 3 Assignments from the Text.1.doc ACC 492 Week 3 DQs .1.doc ACC 492 Week 3 LTA Apollo Shoes Case Assignment (Inventory Audit Section).1.xls ACC 492 Week 3 LTA Apollo Shoes Case Assignment (Inventory Observation Memo).1.doc ACC 492 Week 4 Assignments from the Text.1.doc ACC 492 Week 4 Case Study Assignment (Case 8.1 Laramie Wire Manufacturing).1.doc ACC 492 Week 4 DQs.1.doc ACC 492 Week 4 LTA Apollo Shoes Case Assignment.1.xls ACC 492 Week 4 LTA Assignments from the Text.1.xls ACC 492 Week 5 Assignments from the Text.1.doc ACC 492 Week 5 Case Study Assignment.1.doc ACC 492 Week 5 DQs.1.doc ACC 492 Week 5 Issuing Audit Reports Simulation.1.doc ACC 492 Week 5 LTA Case Study Assignment (Case 4.1 Questions).1.doc ACC 492 Week 5 LTA Case Study Assignment ACIPA Code of Conduct Information.1.doc ACC 492 Week 5 LTA Case Study Presentation.1.ppt Business - Accounting ACC 492 Week 1 Individual Assignment Assignments From the Text ACC 492...
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