To overcome the generation gap of employees Nationwide went on a marketing campaign to hire more millennials within management. When it comes to companies hiring new management, they will do this one of two ways. These two methods refer to the type of change a company can use, continuous or discontinuous change. But first we need to look at what these types of changes are and how they can relate to Nationwide Life Insurance's possible new approach to hiring new management.

Continuous change by definition are changes that are expected and understood by the company. When looking at the Nationwide example, continuous changes are the ones that they have been doing for years. These are the hiring of the same types of managers like they have in years past. But since it's been proposed to hire a different breed of managers this kind of change is not the appropriate one for this example. Discontinuous change is a sudden change that goes outside of the traditional norm of the company's direction. These types of changes threaten traditional authority or power structure because it drastically alters the way things are currently done or have been done for years. Looking at Nationwide's proposed change of hiring managers who know the technical side of the job, this is the kind of change they should be using. Any recent hiring of managers at Nationwide Life Insurance has been ones that have no background of life insurance. These types managers can be good leaders but with no knowledge of the kind of work a company knows can cause disruption within the workplace. When looking at the two types of change, continuous and discontinuous, continuous change is something that the company will consistently do when it comes to changes within the organization. Discontinuous changes are those that are outside the norm. Discontinuous change is the type of change Nationwide will