Evaluating and Selecting Communication Channels

MGT/521

One of the most important characteristics of successful relationships is the use of effective communication. Effective communications are characterized by achieving both the successful transfer as well as the understanding of meaning of the information being communicated to the greatest degree possible (Robbins & Judge, 2011). Understanding the functions of communication and the elements of the communication process itself will maximize the probability that messages communicated will yield the highest degree of understanding of the intended meaning by the recipients. A critical element of the communication process that influences the degree of understanding of meaning as much as the formulation of the message itself is the communication channel selected for its delivery. The focus of this paper will be on evaluating and selecting a communication channel based on the nature and complexity of the message to be delivered. The selection of communication channels and the reasons for their selections in the following essay are based off the three Communication Channel Scenarios located on the student website.

Evaluating and Selecting Communication Channels
Scenario 1 As the Marketing Manager for a new beverage product that has done well in the United States, I’ve been directed by the Vice President of Operations to develop a strategy within one week to enter the product into the global market. Considered to be one of the richest communications channels, the channel I will use to communicate this requirement to the marketing team will be a face-to-face, group meeting. After evaluating all possible communications channels, I selected this channel for multiple reasons. First, this is a non-routine, complicated issue, which will require the transmission of a message with significant