...Able Corporation Business Plan October 10, 2010 MGT680-1004A-02 Instructor: Dr. Smotherman Unit I: Individual Project Title: Able Corporation Business Plan STATEMENT OF ACADEMIC INTEGRITY I certify that: 1. I prepared this document specifically for this class; 2. I am the author of this document; 3. I am fully disclosing and giving proper credit to any outside assistance received in its preparation; 4. I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document. Student’s Signature: ABSTRACT Have you ever thought about all the planning that goes into coming up with a strategic plan for going global? Today we are in the are the beginning stages of a project for Able Corporation, which will eventually yield and go global in six months or more. In this paper I will be answering several questions that will lead to the completion of a business plan for Able Corporations strategic initiative to penetrate the global marketplace. INTRODUCTION Today we are looking at Able Corporation who is a very successful US manufacturing company located in state Tennessee, that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. At the current time all Able’s products are manufactured locally and sold through large retail chains like Sears, Best Buy, and Wal-Mart. Their promotions and advertising of its products is done primarily through sale papers inserted in every Wednesday...
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...Strategic Management (MGT680-1503D-01) American InterContinental University Portion of Unit 5 Group Project (draft) The relationship status between the United States and India The United States and India have maintained a business relationship for many years. The American Chamber of Commerce in India has improved commercial ties with the economy. The Chairman of the U.S. India Energy Cooperation Program (ECP) has worked hard to assist in the development of international business between the U.S. and India. Expanding commercial ties will increase international business revenue by 17 percent. ToolsCorp Corporation is a productive company that pursues to achieving its financial goals within the international business sector. It is critical to develop an understanding of the economic sector in India. Demographics, infrastructure and gender can affect the business operation with India, Developing a full blown business for ToolsCorp can allow for a higher success rate within the global marketplace. India has a fast growing economy. There are many perspectives on India and why it is a power move to conduct international business operations within India. India’s values, heritage, and core strengths reflects that of the United States. India has population that increase 5 percent each year (Bosch in India, 2015). India also has one of the largest political systems within the global business world. Technology within India is advancing at a rapid rate. The food...
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...Running Head: ToolsCorp Corporation ToolsCorp Corporation AIU – MGT680 Abstract This paper will address penetrating the global marketplace and broaden the area of operations and sales for ToolsCorp Corporation. This paper will include the overall evaluation of this corporation and the long term strategic plan development. It will also include the corporation’s mission and vision statements. ToolsCorp Introduction ToolsCorp Corporation, a company out of Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. Currently these products are sold in retails such as Sears, Best Buy, and Wal-Mart. Their products are manufactured locally and have a promising business within the US and Canada. The plan is to introduce ToolsCorp into the global market place to become one of the largest establishments in its field. By gaining this large establishment and the global market place, ToolsCorp can overcome their competitors in sales to dominate the market. Mission Statement The nine components of a mission statement are customers, products / services, markets, technology, concern for survival, growth, and profitability, philosophy, self-concept, concern for public image, and concern for employees. These nine components look at who the firm’s customers are; what the firm’s major products or services are; geographically speaking, where the firm competes; is the firm technologically current; is the firm committed to growth and financial soundness;...
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...RUNNING HEAD: Apple, Inc. SWOT Analysis Apple, Inc. SWOT Analysis AIU – MGT680 Abstract As a senior manager of a computer company, this paper will discuss the company’s competitor, Apple, Inc. This paper will include five factors of strengthens, weaknesses, opportunities, and threats for Apple, Inc. It will explain why those factors are important for this company to know. The paper will also propose a strategy and product that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. Apple, Inc. SWOT Analysis Introduction Apple, Inc. is a major competitor for our company and by doing a SWOT analysis of Apple, Inc. means we can help our own strategies. A SWOT analysis looks at strengthens, weaknesses, opportunities, and threats factors of Apple, Inc. By knowing these factors about Apple, Inc. will be important to our company because it takes a look at our competitor. A strategy and product will also be proposed that will take advantage of Apple, Inc. vulnerabilities which will increase this company’s market share. SWOT Analysis Strengths Apple, Inc. has five great strengths that include innovation, brand, customer loyalty, retail stores and marketing, and cash flow abundance. Apple, Inc. innovation includes being the leader in technological innovation with the release of products such as the iPods, iPhone and more. The 2012 Global Innovation 1000 ranked Apple, Inc. number 1 for the 3rd year in a row. Apple, Inc...
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...MGT680-1302D-01 Strategic Management Toolscorp Corporation’s Introduction To The Global Marketplace Strategic Plan Overview David Lomidze American Intercontinental University Dr. Leland Taylor June 17.2013 Abstract This paper will address ToolsCorp Corporation’s attempt to penetrate the global marketplace and broaden the area of the operations and sales. Overall evaluation of the establishment and the environment and Toolscorp Corporation’s long term strategic plan development in early phase and its mission and vision statements will be defined. Toolscorp Corporation’s Introduction To The Global Marketplace Strategic Plan Overview Toolscorp Corporation ToolsCorp Corporation is the well-established organization that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges and located it in Tennessee. All products are manufactured locally and sold through large retailers as Sears, Best Buy, and Wal-Mart. They have some advertisement and although they have a greatly established and very promising business in US and Canada, ToolsCorp is trying to introduce its product into the global marketplace. In case of success Toolscorp will become one of the largest establishment in its field and will overcome its competitors in sales by gaining huge share of the marketplace that gives the Corporation great power of dominating the market. Mission Statement Nine essential components of the mission statement are Customers, Products or Services, Markets...
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...RUNNING HEAD: First and Last Mover Theories First and Last Mover Theories AIU – MGT680 Abstract This paper will include a comparison of the advantages and disadvantages of the first and last mover theories. It will include examples of real firms which have been successful or failures as they employed one of the theories at their company. The conclusion will be a recommendation on which theory should be used with supportive details and an example of a company that validates the claim. First and Last Mover Theories The first-mover theory is all about being first to enter a new market which allows a business to gain the advantage over its rivals (First-Mover Advantage, 2014). This is true for developing new geographical or demographic markets for existing products or to introduce new products to an existing market. The first-mover theory advantages include the first one to the market gains defensible ground because it captures the market share much more easily without rivals. The first one to the market also has a leg in with the competition when it does come because the customer is already familiar with their product. The first one to the market also consolidates its position in order to compete more effectively. The first one to the market also captures the majority share and become the lower cost leader. Being first to the market also allows for many disadvantages (First-Mover Advantage, 2014). The first-mover theory disadvantages include that the mistakes the first...
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...Dan Guinn American Intercontinental University Unit 2 Individual Project MGT680-11401D-02 – Strategic Management SWOT – An Analysis of Apple Incorporated 09 March, 2014 Abstract The advanced technology that is available today has not only allowed Apple to produce the innovative products that are available to their customers today, this same technology is used by others to remain a competitor in the market place today. Most business analyses would agree that Apple is a good strong organization. Most would also agree that Apple is strong because of its ability to accomplish the short and long term goals that have been established through its strategic plan and the SWOT analysis of the organization. Although Apple is a power house in the market place; the organization does have its strengths, weaknesses, opportunities, and threats that will have to be addressed or Apple could eventually experience a decline in its market share. A SWOT analysis not only can help an organization realize it strengths, weaknesses, opportunities, and threats it can also help the organization capitalize on the weaknesses that may exist with other organizations. Introduction Apple Inc. was founded 1976 and was the brain child of Steven Jobs and Steven Wozniak. Although the organization was actually born on April Fool’s Day many will agree that Jobs and Wozniak’s vision for the future of computers was much bigger than a foolish dream or prank. Wozniak had a love for developing computers...
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...Individual Project 3 Robert F Murphy MGT680-1204A-02 Abstract This paper assumes the role of a member of a team of managers wanting to know how to go about introducing a new product. The paper will discuss if it is better to use a late-mover theory or a first-mover theory through the use of positives and negatives of each which will be supported by examples of sixteen companies. Finally, a decision will be made as to which style should be used and why. Introduction Within this paper the late mover theory and the first mover theory will be defined. Once they are both defined each one will be shown to have advantages as well as disadvantages. All of these advantages and disadvantages will be supported with real life situations and businesses that have used both for the positive as well as the negative. This analysis is being done because the head company wants to know which theory to go with in terms of releasing its new product. Unfortunately, the product is unknown as well as many other facets of the company. The benefit to that is the decision can be made with an unbiased approach and only the facts will hold true within this report. Advantages & Disadvantages of the Theories The “First-mover” theory and the “Late-mover” theory are both ways of attacking the global marketplace with regard to product placement as well as the best time to strike. Many corporations in the world will come up with similar or even...
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...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
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...Zahiroon Ali-Marsh American Intercontinental University Unit 3 Individual Project MGT680 – Strategic Management Project Type – Unit 3 Individual project 05/04/2014 Abstract This paper will introduce the theories of the first mover and last mover movement in marketing. It will outline the advantages and disadvantages of each theory and examples of each and how it affects the use of the theory. It progresses with giving four examples of companies that that been successful and failed using the theories. It will conclude with an unbiased recommendation of which theory is more beneficial and effective to use. Advantages and Disadvantages of the First Mover Theory The value of being the first is a concept that is widely accepted by many cultures. In today’s business environment where there are limited resources and competition is fierce, it is understood that he who invents first or gives the customer what he wants first will emerge the winner. The determination to be the first and the understanding of the importance inspires the concept known as the first mover (Ya-De Wong, 2003). As the name implies, first movers are predicted to gain considerable advantages over their competition by acting early, as it is said the early bird gets the worm. Businesses that are in the network or electrical industry may have the ability to place barriers on other entrants into the market and can even make it impossible for the competition to follow. Being early may also allow...
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...Unit 3 Strategy Formulation Ronald Rogers MGT680-1303A-01: Strategic Management American Intercontinental University Synopsis Often a business, particularly a startup, has little to no choice in when to introduce a product or service. However, given the opportunity, market information, and competition data, managers should be able to make valid choices concerning the release time of that product. This paper addresses the advantages and disadvantages of first move or late move into a market. It also explains how and why companies have succeeded and failed in both theories. Part One: First Mover Theory First Mover Advantages (FMA) FMAs have a unique opportunity to create barriers to competition such as limited resources and patents. They may have a sustainable advantage in technology that is Intellectual Property (IP), R&D, Patents, and resources. They have a monopoly of sorts, however short term that it may be (Lieberman & Montgomery, 1988). Rapid expansion of market share with a new product is extremely likely. Introducing new products involves in-depth market research and a large investment of time and other resources. The results of the market penetration by a first mover can be difficult to overcome for subsequent entries. Setting the benchmark is an advantage that first movers can exploit. If they introduce a product that becomes a high demand item, establish the brand name and provide good service, then they set the bar really high for late entries...
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...Toyota and Ford Comparison L. Johnson MGT680-1203B-12 Abstract Toyota and Ford companies are two of the major players in the auto industry. Comparing the two companies helps to understand what contributes to the success of each. The SWOT analysis can be used to identify weaknesses and a plan of action to turn those into strengths. The current issues faced by each company affect how it operates globally. It is important for each company to understand how each issue affects its operations. Introduction Every firm creates a relationship between the political and economic forces within its community. Toyota and Ford understand the importance of developing a strategic plan that guides them on how to create effective relationships within the community. This helps with building brand name, which both companies have done successfully. Ford and Toyota’s current position on the main issues that they face and a SWOT will be done to show their current market position. Issues The following table will compare the current issues faced by Ford and Toyota. The current position/views of each company are briefly explained. The purpose of this table is to understand how Ford and Toyota view their responsibility to the community. Understanding the companies’ positions help to develop strategic plan suggestions. |Issues |Ford |Toyota | |Legal, Social and Economic...
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