...Case Context via “5Cs” framework Company: Cottle-Taylor is an established company started in 1815. By 2009 they had a strong product portfolio of over 200 oral care, personal, care, and home care products. In 2009 nearly 50% of the company’s revenue came from emerging markets. Cottle-Taylor conducts its India operations through a subsidiary called Cottle India. The India operations are focused on oral care, which includes toothpaste, tooth powder and dental floss. Focus area for this case is the toothbrush market. Cottle is the market leader (46% market share) in toothbrush market in India. It is perceived as a trusted & quality brand because of its association with IDA (Indian Dental Association). Cottle India is adequately supported by the parent company and follows a decentralized approach for India market strategy. For new markets Cottle’s general approach is to enter market with basic models and competitive prices, and gradually shift the focus to high-margin products. In India Cottle’s most successful toothbrush brand is Complete (accounted for 67% of Cottle’s total unit sales in 2009), which is also the lowest-priced toothbrush for adults. Competitor: Hinda-Daltan & SarIndia are two distant competitors with 21% and 11% market share respectively. The remaining share of toothbrush market is composed of low-quality, low-priced products imported from China and Vietnam. Cottle has a competitive advantage in toothbrush industry due to its manufacturing excellence...
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...MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the fact that our world has evolved from a desktop world to a laptop world. Laptops are so fast and well-equipped nowadays that they serve the needs of not only consumer users, but also professional users such as graphic designers and high-end Photoshop users. There's now only two groups of users that should even consider buying desktops:1. mega-power users. This includes hardcore gamers, 3d animation users and professional video editors. These guys need the fastest machines available to make their processor-hogging routines running faster and faster.2. super-budget users. You can get a nice desktop for $500 nowadays. nice laptops go for about $1000+.That leaves the rest of us. And that's a large group. Laptops offer a freedom that no desktop (or even an iMac) can offer: Portability. Use the laptop on the couch while watching TV. Use it at your desk to get serious work done. Use it on the deck to enjoy the spring weather. Use it at the coffee shop or library to simply look cool. Plus, they...
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...tingResearch Report ABOUT Automotive AUTOMOTIVE The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition by Glen Smale © ABOUT Publishing Limited 2005 The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom The global automotive marketing report: 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom T: +44(0)20 7434 1269 F: +44(0)20 7434 1545 Email: admin@aboutpublishing-auto.com www.aboutpublishing-auto.com Copyright © 2005 ABOUT Publishing Limited. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of ABOUT Publishing Limited. The authors of ABOUT Publishing Group Research Reports are drawn from a wide range of professional and academic disciplines. All the information in the reports is verified to the best of the authors’ and the publisher’s ability, but neither can accept responsibility for loss arising from decisions based on these reports. © ABOUT Publishing Limited 2005 Contents ii ii iv 1 1 1 3 3 4 5 6 8 8 10 13 14 17 17 18 19 23 26 27 30 30 32 33 33 34 34 35 35 36 36 37 38 39 39 40 List of tables List of figures The author Chapter 1: Introduction...
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...Marketing Plan of a New Product ZAP Submitted to: Mahamud zubaer Assistant professor Department of Business Administration Submitted by: Jony Khan | 2010-3-10-113 | Istiak Uddin Ahmed | 2010-3-10-197 | Ashib Mahmud | 2010-3-10-114 | Md. Hasan Imam | 2011-1-10-312 | MD. Rifat Rahman | 2011-1-10-052 | Mohammad Omar Faruk | 2011-1-10-194 | Department of Business Administration Company Name: Jihar Food & Beverage Ltd. Date of Submission: 2 April, 2012. East West University Letter of Transmittal Date: Mahamud zubaer Assistant professor Department of Business Administration, East West University, 43, Mohakhali, Dhaka. Subject: Submission of Marketing Plan of a New Product (ZAP) Dear Sir, We are very pleased to submit this report, which has been prepared for the requirement of the course MKT-201. We prepared this report with pleasure and enthusiasm since this research paper augmented our knowledge about the consumer perception of e-advertising. We have tried our level best to complete this report properly within all the constraints. We concentrated on areas that we believed would be the most relevant to make the report coherent as well as possible. It was a great pleasure for working on this report to learn some real life lessons and firsthand knowledge. We would be glad to furnish you with any clarifications, if required. Sincerely, Jony Khan; ID: 2010-3-10-113. Md. Hasan Imam; ID:...
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...HR Research Methods – Final Exam, Winter 2015 STUDENT NAME: Peter Stojanov SummerPops SummerPops is a Popsicle manufacturer based in Montreal, Quebec, and has been operating since its founding in 1919. SummerPops moved into a large manufacturing facility in southeast Montreal in 1925, and has stayed in the building (with renovations and upgrades) ever since. The facility contains 4 major sections critical to the success of the business: * traditional loading docks to receive incoming raw materials, notably sugar; * mixing vats, water pipes, and heaters to create the liquid solution for the popsicles; * large freezers, to cool the liquid solution and form the popsicles; and * cold loading docks, to move the frozen popsicles to freezer trucks for transportation to stores. SummerPops is a unique company, in that 5 months of the year (November to March), the entire production facility is shut down. SummerPops quickly discovered trying to maintain operations through the winter months was pointless, as few people bought their products during frigid Quebec winters. As such, these shutdown provisions mean that employees cling even harder to their unions and their seniority, in order to ensure they maintain predictable employment with the company when they start their jobs again each March. March represents the "start up" month, where the entire facility is de-winterized, cleaned, sterilized, and tested to ensure full operational capacity. Starting in April...
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...Georgia O’Keeffe: Cow’s Skull with Calico Roses- Analysis, Comparison and Contrast Short Biography of Georgia O’Keeffe Georgia O'Keeffe was born on the 15th of November, 1887, in Sun Prairie, Wisconsin and studied at the Art Institute of Chicago. She got married to Alfred Stieglitz, a photographer who gave Georgia her first gallery show, in 1916. She moved to New Mexico after his death, thus most of her works were based on inspiration from the environment and natural landscape there. “O'Keeffe was one of the greatest American artists of the twentieth century. She took to making art at a young age and went to study at the Art Institute of Chicago in the early 1900s. Later, while living in New York, she studied with such artists as William Merritt Chase as a member of the Art Students League.” (Bio. (Biography.com)). O’Keeffe’s most famous works include Black Iris (1926), Oriental Poppies (1928), Black Cross, New Mexico (1929), and Cow's Skull with Calico Roses (1931), the work which this report shall focus on. She passed away on the 6th of March, 1986, at 98 years of age. Cow's Skull with Calico Roses: the Focus of this Report Figure 1: Georgia O'Keeffe. Cow's Skull with Calico Roses. 1931. Figure 1: Georgia O'Keeffe. Cow's Skull with Calico Roses. 1931. Introduction to the Artwork This painting is called Cow’s Skull with Calico Roses, and was painted by the artist Georgia O’Keeffe. It was completed in 1931 in New Mexico, where Georgia was inspired to paint it. This painting...
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...reaching 21,000 by 1980 with $1.2 billion dollars in sales. Wal-Mart made its first acquisition, buying 16 Mohr-Value stores. In 1983, the first Sam’s Club warehouse opened followed by the first Wal-Mart Supercenter in 1988. By the end of the decade, the company had over 1,402 Wal-Mart and 123 Sam’s Club locations and $26 billion dollars in sales – an increase of 2,600% over the decade. Today, Wal-Mart is the world’s largest retailer, with $405 billion in sales, over 4,300 stores, and 2.1 million employees (Duke, 2010, p. 0). One hundred shares of Wal-Mart stock purchased for $1,650 when the company went public would have grown to 204,800 shares worth over $10.1 million as of July 9, 2010 for a return of 613,431% (“Dividends & stock splits”, 2010, July 9) (“Wal-Mart (WMT) stock quote” 2010, July 9). Daft (2008) stated “Wal-Mart is the largest retailer in the United States” (p. 129). Wal-Mart’s 2010 annual report provides the mission statement of the organization as: “Wal-Mart was built on the foundation of saving people money so they can live better” (p. 0). Wal-Mart’s website and financial statements disclose that the key values and beliefs include Wal-Mart’s claim to keep costs low for the customer and to build trust in its customer base (“Wal-Mart 2010 annual report”, p. 16). Sam Walton built Wal-Mart on three core values: Respect for...
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...were often thought of accountants, and not up to the task of delivering innovative technology solutions. In order to bridge this gap, Andersen Consulting used extensive market research to create a brand and naming strategy that would establish immediate credibility in the “consulting” arena, while at the same time leveraging all of the positive aspects with the Arthur Andersen brand. Market research also helped form the strategy for successfully launching the new name and positioning. In order to build a new identity, Andersen Consulting set a groundbreaking precedent by using sophisticated marketing strategies coupled with the professional services industry’s first large-scale advertising campaign to promote its name, positioning and brand image. Andersen Consulting’s expertise in marketing and communications quickly set it apart from its consulting competitors, making a name for itself amidst a crowded competitive field ranging from hardware/software providers like IBM to strategy consulting firms like McKinsey. Over the...
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...Atkinson and Shiffrin and is a structural model. They proposed that memory consisted of three stores: sensory register, short-term memory (STM) and long-term memory (LTM). Information passes from store to store in a linear way. Both STM and LTM are unitary stores. Sensory memory is the information you get from your sense, your eyes and ears. When attention is paid to something in the environment it is then converted to short-term memory. If any information is not important then it decays or disappears. Once in the short term memory informed can be rehearsed and some information is rehearsed and then passed into long term memory. Each store has its own characteristics in terms of encoding, capacity and duration. Encoding is the way information is changed so that it can be stored in the memory. There are three main ways in which information can be encoded (changed): 1. Visual (picture), 2. Acoustic (sound), 3. Semantic (meaning). Capacity concerns how much information can be stored. Duration refers to the period of time information can last in the memory stores. Sensory Register • Duration: ¼ to ½ second • Capacity: all sensory experience (v. larger capacity) • Encoding: sense specific (e.g. different stores for each sense) Short Term Memory • Duration: 0-18 seconds • Capacity: 7 +/- 2 items • Encoding: mainly acoustic Long Term Memory • Duration: Unlimited • Capacity: Unlimited • Encoding: Mainly semantic (but can be visual and acoustic) AO3 One...
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...brand, product, service and feature names or trademarks are the property of their respective owners. Disclaimer Notice THIS ANSYS SOFTWARE PRODUCT AND PROGRAM DOCUMENTATION INCLUDE TRADE SECRETS AND ARE CONFIDENTIAL AND PROPRIETARY PRODUCTS OF ANSYS, INC., ITS SUBSIDIARIES, OR LICENSORS. The software products and documentation are furnished by ANSYS, Inc., its subsidiaries, or affiliates under a software license agreement that contains provisions concerning non-disclosure, copying, length and nature of use, compliance with exporting laws, warranties, disclaimers, limitations of liability, and remedies, and other provisions. The software products and documentation may be used, disclosed, transferred, or copied only in accordance with the terms and conditions of that software license agreement. ANSYS, Inc. is certified to ISO 9001:2008. U.S. Government Rights For U.S. Government users, except as specifically granted by the ANSYS, Inc. software license agreement, the use, duplication, or disclosure by the United States Government is subject to restrictions stated in the...
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...International News on the Internet: Why more is less Chris Paterson This study examines the intersection of news agency political economy and cyberspace information exchange between 2001 and 2006 in an effort to determine if online news has corrected – or replicated – the inequities and limitations of the international journalism provided by ‘traditional media’. Through comparisons of content at major online news sites and the output of major news wholesalers, this research is the first to demonstrate that the international news most online users consult is that of just two news agencies. This research finds an online news environment with little real information diversity – a situation at odds with a decade and a half of fervour for the democratizing potential of new media. Keywords: News agencies, online journalism, Reuters, associated press, news sources, international news New media have often been deemed inherently democratizing and liberating, offering the prospect of freeing us all from a long standing dependence on a few powerful information providers and the “mainstream” discourse they offer. McNair (2003) hailed recent internet evolution and its infinite possibilities for horizontal communication, the demystification and deprofessionalization of journalism, and endless information choice, suggesting that the chaos of the contemporary communications environment may lay to rest concerns about the power of traditional media monoliths upholding the status...
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...THE GALLUP ORGANIZATION Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Report on Evaluation Study in Selected Overseas Markets For Market Research Division Ministry of Tourism Government of India March 2007 Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Table of Contents Chapter No. 1. 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 2. 2.1 2.2 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.3 3.4 3.4.1 3.4.2 4. 4.1 4.2 4.2.1 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 5. 5.1 5.2 5.3 5.3.1 5.3.2 5.3.3 5.3.4 5.3.5 5.4 5.4.1 5.4.2 1 2 2 4 6 7 11 STUDY OBJECTIVES Primary Objective Secondary Objectives 1.1 Contents BACKGROUND Tourism Outlook Tourism Outlook – Global Tourism Outlook – Asia Tourism Outlook – Forecast Indian Economy Tourism Outlook – India 14 15 16 RESEARCH DESIGN Segments identified Segment definition Travelers Segment Trade Partners Directors of Tourism Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required...
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...[Your Name] [Course Title] [Teacher’s Name] By [Your Name] [Course Title] [Teacher’s Name] By [Report Title] [Report Title] Motivation The applications for 3D Printing in Healthcare are immense. One of the most obvious is its use in printing prosthetics, which face a high rejection rate due to improper fit. Traditional prosthetic hands cost upwards of $50,000, and many insurance companies refuse to pick up the bill for children, who end up outgrowing them within only a couple years. It’s just not practical from a financial standpoint to spend $50,000 for a hand that a child may get very minimal use out of. Using open source 3D printable design files, anyone with a 3D printer can print out a custom sized prosthetic hand in a matter of hours. The price tag? Between $15-$50. That’s right, less than 1/10,000 of the price of traditional prosthesis. There are literally thousands upon thousands of children with severe upper limb disabilities from all over the world. The ability to create extremely affordable prosthetic hands means there is tremendous potential for all of these children and even adults to benefit from this Prosthetics Definition In medicine, a prosthesis, (from Ancient Greek prósthesis, "addition, application, attachment")[1] is an artificial device that replaces a missing body part, which may be lost through trauma, disease, or congenital conditions. Prosthetic amputee rehabilitation is primarily coordinated by a prosthetist and an inter-disciplinary...
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...Aatish Patel AMBABA COMMERCE COLLEGE & MANIBA INSTITUTE OF BUSINESS MANAGEMENT SABARGAM (January to March) Maniba institute of business management 1 COLLEGE CERTIFICATE This is to certify that the project entitled Summer Report Title ―Consumer attitude towards Air Conditioner of BLUE STAR‖ under taken at JAY AIR SYSTEM PVT.LTD. Submitted by NIRAJ PATEL in partial fulfillment of the requirement of VEER NARMAD SOUTH GUJARAJ UNIVERSITY, SURAT in record of bonofide study work carried out by AATISH PATEL under my supervision. The project or any part of it has not been previously submitted for any degree. I/c Principal Dr. Yogesh N Vansiya Ambaba Commerce College & MIBM, Sabargam Date: Place: Sabargam. Maniba institute of business management 2 Maniba institute of business management 3 DECLARATION I declare that the project entitled Jay Air System Pvt.Ltd „Submitted in partial fulfillment of the requirement of VEER NARMAD SOUTH GUJARAJ UNIVERSITY, SURAT in record of bonofide study work carried out at Ambaba Commerce College & Maniba Institute of Business Management, Sabargam. The project or any part of it has not been previously submitted for any degree. Signature of Student Date: Place: Sabargam. Maniba institute of business management 4 ACKNOWLEDGEMENT I would like to take this opportunity to bestow my acknowledgement to all the persons who have directly or indirectly availed me in guiding my project. I am grateful to my college...
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...founded on the idea that the social order is subject to scientific study, the “science” question remains controversial. By learning about this controversy, students can learn much about the discipline. This paper describes an exercise, together with data collected from six classes, that asks students to project their personal images of scientists and social scientists. These images invariably contain half-truths and misconceptions that can be used to address three related questions: (1) What is science? (2) How is sociology scientific? and (3) What are the major challenges to sociology as a science? I draw upon my own students’ responses to show how the exercise can generate a wide-ranging discussion of these issues. Is Sociology a Science? A Classroom Exercise for Promoting Discussion The question of whether sociology is a science has a long history in the discipline. It was addressed by virtually all the classical social theorists. But for some time the debate about the scientific status of sociology was muted. In the post-World War II period up to the early 1960s, quantitative methods were ascendant and theorists and methodologists alike embraced sociology as a positivist endeavor. Since then, however, a sharp division has arisen “between those who are committed to sociology as a science and those who remain skeptical and critical of such pretensions” (Turner and Turner, 1990:7). Examples of this split are...
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