...Wednesdays, 5:00 – 5:45 PM E-mail address: stephen.rapier@pepperdine.edu Cell Phone# (310) 403-8271 Introduction Modern brands are a powerful force transcending the world’s borders, economies, and cultures. This course introduces the student to the global brand dynamic, and focuses on why a global brand is important, how to nurture and protect a global brand, global brand management, and the importance of the brand’s authenticity in the formation of the consumer’s brand trust and commitment. The students will draw on their oral and written presentation skills and will be highly involved in bringing the course material to life. Subject to availability, this course provides the opportunity for the student to apply course content to an assigned case/consulting client. Emphasis is placed on the practical application of branding concepts to global business. Prerequisites: MKTG 658 Marketing Management. Student Learning Outcomes Having successfully completed this course, students should at a minimum be able to: 1. Understand the nature, importance and context of a global brand strategy 2. Recognize that in many situations there is a range of alternatives which should be evaluated 3. Apply appropriate theoretical concepts, models, frameworks, tools and techniques which facilitate the development of global brand strategy 5. Analyze alternative approaches to developing a global brand strategy 6. Analyze the role of global...
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...Information ... mba.danielwatrous.com/wp-content/uploads/2014/03/tufs.pdf In the case of TUFS, some of the anticipated benefits included ... before starting an IT project, some of which include investment during development and ... In IT projects, there is a risk of going to one of two extremes: analysis paralysis or. Investing In Tufs Discussion Questions Free Essays www.studymode.com/.../investing-in-tufs-discussion-questions-page1.ht... Case Summary Investing in TUFS The case refers to a company called Northern Insurance and their huge investment on TUFS (Technical Underwriting ... Investing In Tufs Mini Case - eBooks Club flipclub.net/investing-in-tufs-mini-case-free-download.html File Name: Investing In Tufs Mini Case File Size: 3.5MB His companies were ... eBooks tags: investing in tufs; investing in tufs case study; investing in tufs mini ... Pearson Education - IT Strategy: Issues and Practices PDF ... www.pearsoned.co.uk/bookshop/detail.asp?item=100000000581206 6. Building Better IT Leaders from the Bottom Up. Mini-cases: Delivering Business Value with IT at Hefty Hardware. Investing in TUFS IT Planning at ModMeters. Investing In Tufs Mini Case Zip - MIG33 BATURETNO COMMUNITY ... baturetnomig33.forumotion.com › ... › SCREEN SHOOT May 4, 2014 - Investing In Tufs Mini Case Zip > tinyurl.com/qjxj5dg. ... exploded_view_front_rotors_on_a_2004_ford_f350_truck.pdf ... practical case study Tufs - SlideShare www.slideshare.net/abhinaysachan/tufs Sep 3, 2011 - Investments...
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...Corporate Finance, 9/e Stephen A. Ross, Massachussetts Institute of Technology Randolph W. Westerfield, University of Southern California Jeffrey F. Jaffe, University of Pennsylvania ISBN: 0073382337 Copyright year: 2010 Table of Contents PART I: Overview 1 Introduction to Corporate Finance 1 1.1 | What Is Corporate Finance? | 1 | | The Balance Sheet Model of the Firm | 1 | | The Financial Manager | 3 | 1.2 | The Corporate Firm | 4 | | The Sole Proprietorship | 4 | | The Partnership | 4 | | The Corporation | 5 | | A Corporation by Another Name . . . | 7 | 1.3 | The Importance of Cash Flows | 7 | 1.4 | The Goal of Financial Management | 10 | | Possible Goals | 11 | | The Goal of Financial Management | 11 | | A More General Goal | 12 | 1.5 | The Agency Problem and Control of the Corporation | 13 | | Agency Relationships | 13 | | Management Goals | 14 | | Do Managers Act in the Stockholders' Interests? | 14 | | Stakeholders | 15 | 1.6 | Regulation | 16 | | The Securities Act of 1933 and the Securities Exchange Act of 1934 | 16 | | Sarbanes-Oxley | 17 | | Summary and Conclusions | 18 | | Concept Questions | 18 | | S&P Problems | 19 | 2 Financial Statements and Cash Flow 20 2.1 | The Balance Sheet | 20 | | Liquidity | 21 | | Debt versus Equity | 22 | | Value versus Cost | 22 | 2.2 | The Income Statement | 23 | | Generally Accepted Accounting Principles | 24 | | Noncash Items | 25...
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...MIS Mini-cases -- 1 of 30 Cases for Use in Management Information Systems MIS Mini-cases -- 2 of 30 MIS Mini-cases -- 3 of 30 Case 01 -- Freeway Ford You are a management consultant working for Franklin Absolom, the majority stockholder for a group of 10 automobile dealerships. He has asked you to spend several days at Freeway Ford, a dealership that is not performing up to its potential. You are not to go ―looking for trouble‖: instead, your assignment is to find ways to help management at the dealership take advantage of opportunities. One day while you are talking with James Kahler, the sales manager for Freeway Ford, you realize that the dealership only uses transaction processing systems—it is not realizing the full potential of the information it has gathered for managerial decision making. For example, Freeway Ford knows the purchase date and owner of every car it sells, but it never contacts owner about routine maintenance. Freeway Ford know that people who purchase a new car generally trade it in for another new car 3 to 4 years later, but the dealership does not contact these previous customers. Another opportunity comes from used car purchasing and sales. Every car has a vehicle identification number (VIN), and the dealership uses this number to check for known problems with a used car before it makes a purchase. A data bank of car insurance claims histories and major repairs is kept on a set of CDs that is sent to the dealership each month. At the...
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...Mini Case BUS 401: Principles of Finance Chapter 11 Mini Case A. Due to flows being an item that the firm obtains and can reinvest, Caledonia should concentrate on cash flows verses accounting profits. When cash flows are being evaluated, the firm’s benefits and costs can be reviewed in a better manner. Since firms are more interested in benefits for the shareholders, they are only interested in the cash flows after-tax. Incremental cash flows are reviewed the most because firms are more concerned with their increased values when the project’s marginal benefits are being evaluated. B. When reviewing cash flow items, depreciation is not one of them. But depreciation to play a role in the differential cash flows of the project because of its effect on taxes. Overall expenses are increased by the expense of depreciation. Depreciation reduces accounting profits which also impacts cash flow by reducing taxes. C. Since firms are more concerned with incremental after-tax cash flows only, sink costs are typically ignored. Regardless of the results in regards to a project, sink costs have happened and are not considered incremental cash flows. J. Because the NPV is greater than zero and the IRR is greater than the rate of return, than the project should be accepted. K. The total project risk, also known as the project standing alone risk, disregards the statistic that the majority of the projects risk will be diversified away as the project...
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...|COURSE TITLE |MGT6013 Leadership & Leadership Development | |BLACKBOARD SITE |Summer 2012 – http://my.ltu.edu and select CRN 5138 | |INSTRUCTOR |David M. Gregorich | | |Adjunct Faculty, College of Management | | |NEW Email address: profdavegregorich@gmail.com response within 24 hours | | |Business phone: 586 445 7458 [M-F; 9:30a.m. – 3:30p.m. & voicemail] | | |Office hours by appointment on campus | | |Wimba meeting sessions are also available by mutual appointments. | |SCHEDULE |May 21, 2012 – July 29, 2012 | | | | | |Refer to http://www.ltu...
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...FIN425 Futures Project 2 In regards to price of the futures contracts over time, both the contracts we chose seemed to fluctuate between positive and negative price changes. The crude oil contract changed at a smaller ratio compared to the e-mini. As with the price of the futures contract, the price of the underlying assets changed at a similar rate. However, because of the dates we chose, the crude oil underlying asset increased at every interval. The underlying asset for the S&P 500 did not. The basis for the crude oil future is increasing at the end of the interval. This is a negative indicator because we are selling this future. The basis for the e-mini is a negative number that is fluctuating. The negative number is a positive indicator in this case because we are buying this contract. The margin account balance for E-mini S&P 500 future was $26,300. That was found by multiplying the initial maintenance fee of $5,060 by the number of E-mini contracts purchased, which is 5. The account balance experienced rise and fall trends, with four separate occasions that required a margin call in order to keep our maintenance margin above $23,000 ($4,600 marginal maintenance per contract times five contracts). We had to invest an additional $2.8 million in order to meet our margins. The Crude oil futures margin account balance began at $38,500, found by multiply the initial maintenance $3,850 per contract, and we signed on for 10 contracts of the crude oil futures. As for...
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...Case Studies Engineering Subject Centre Case Studies: Four Mini Case Studies in Entrepreneurship February 2006 Authorship These case studies were commissioned by the Engineering Subject Centre and were written by: · Liz Read, Development Manager for Enterprise and Entrepreneurship (Students) at Coventry University Edited by Engineering Subject Centre staff. Published by The Higher Education Academy Engineering Subject Centre ISBN 9781904804437 © 2006 The Higher Education Academy Engineering Subject Centre Contents Foreword...................................................................................................5 1 Bowzo: a Case Study in Engineering Entrepreneurship ...............6 2 Daniel Platt Limited: A Case Study in Engineering Entrepreneurship .....................................................................................9 3 Hidden Nation: A Case Study in Engineering Entrepreneurship11 4 The Narrow Car Company...............................................................14 Engineering Subject Centre Four Mini Case Studies in Entrepreneurship 3 Foreword The four case studies that follow each have a number of common features. They each illustrate the birth of an idea and show how that idea can be realised into a marketable product. Each case study deals with engineering design and development issues and each highlights the importance of developing sound marketing strategies including market ...
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...RHIN-115 Health Data and Electronic Health Records Case Study Analysis Exercise Starts Week 6 Due End of Week 8 (11:55pm) This assignment is to perform an analysis of a full length case study dealing with a CPOE implementation at Mount Auburn Hospital in Cambridge. This will be similar in form to the work you have been doing each week on the mini case studies but different in scope. You will use the material in the case to develop an analysis of the state of the CPOE project and defend you position with facts contained in the case and theory and principals based on our course work and your own experience. Format 1. Your paper should be titled LastName_FirstInitial_CaseStudy 2. The file format can be MS Word (from 2003 or newer please) or OpenOffice, if you would like to use something else ask me first. Please do not use PDF as it is hard for me to annotate the paper when I am grading it. 3. There is no minimum length on this paper; there is a hard maximum of 2500 words of body text. As a guide if I was writing it I would probably take around 1800 or so. 4. Double space the body of your paper. 5. Include a title page with your name, the name of the class, and the date. 6. Include a footer with your name and the page number on each page. 7. Clarity counts, to that end spelling, grammar, and formatting matter. This document should be intended to convince a senior manager that you have done a thoughtful analysis of the problem...
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...to a solution * Suggested incorporated contract agreements Chapter 4 Conclusion Chapter 5 Recommendations Executive Summary The hotel industry is currently growing in Suriname, which makes that also that job opportunities are increasing. In Suriname there are various hotels with different classifications with different standards. It is very important for hoteliers, employees and guests that they adhere to these standards. One of the most important standards is that the hotel management must follow the agreements written in a contract towards the employees and also towards the guests. It is important for Hotels to incorporate the concept of Reasonable Care. Reasonable care is the degree of caution and concern the hotel in this case would use in similar circumstances. It is a standard used to determine a legal duty and whether such duty was fulfilled. Hospitality operations have a duty of reasonable care to protect guests. The hotel is not liable for acts that it could not reasonably foresee. A Contract is an agreement between two or more parties that is enforceable in court, which means that there must be an agreement and acceptance of both parties. An offer is a proposal to do or give something of value in exchange for something else. In other words an offer is a proposal to exchange a promise, act for a specific promise or act of another. An Offer requires Latter’s assent. An Acceptance is an expression of agreement by the offeree to the terms...
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...Unit II Mini Project According to Fadun (2014), the expectation of any organization stakeholders is to ensure that an organization maximizes profits to increase their returns. Therefore, it is indubitably clear that the stakeholders expect that any technology innovation in the company is meant to increase the productivity as well as enhance the effectiveness of the organization to generate more revenue. According to smith, stakeholders view any project from a wider scope. This scope focuses on analyzing the innovation in line with cost, efficiency, time and the resources the innovation requires (Mccarty, et al., 2005). In this regard, the following expectations for the project are important for the company stakeholders. Firstly, the stakeholders expect that the system is meant to enhance and improve the effectiveness of the organization’s operation. In essence, the project should be better than the existing project and that should enhance rather than hinder the operations of the organization. Secondly, the project should not be so complex to be used by the customers (O'connor, Heavin & O'donoghue, 2015). This implies that while the innovation would be a high tech project, it should simple and easy to use, that customers can log into the system easily and prefer into to the previous existing system. Thirdly, the cost of the project should be affordable and economical. This implies that the initial cost, the cost of training and the time taken for everyone to understand and...
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...Development Analysis Two Mini Cases 1 21 June 2012 Final Project: Development Analysis Two Mini Case Studies DeVry University Professor Mozinski, BUS412 Business Policy Development Analysis Two Mini Cases 2 Mini Case 1: Bikes for the World (BfW) Challenge or Problem: The Bikes for the World organization was formed to offer valid solutions to the transportation problems facing the poor around the world. Lack of affordable and eco-friendly transportation system led founder Keith Oberg to create BfW. Oberg states he did so in order to solve two problems: to help address the developing world’s lack of affordable, eco-friendly transportation, and to help find a better use for the glut of unwanted bikes in the United States (Thompson, 2010). (Pictured above a young boy from Nyariga, Ghana receives a Bikes for the World bicycle. Photo courtesy of the Shape Lives Foundation) Oberg’s mission was simply to “assist poor people overseas to become more productive through providing affordable bicycles for personal transport to work, school, and health services. Secondarily, provide satisfying community service opportunities to Americans—collecting bikes and spare parts--towards realizing this primary goal of helping others overseas” (BfW, 2012). Through a goal to achieve a sustained impact both here and abroad BfW has partnered with over 600 volunteers, donors, and agencies worldwide who all share a common concern for reducing waste and helping the poor earn, learn,...
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...Case Study : ROPPONGI HILLS – CITY WITHIN A CITY Subject : Strategic Management Student Name : Balakrishnan Muthukaruppan Student Number : INTRODUCTION The case features the Mori Buildings successful development of Roppongi Hills, an integrated urban development and property management of a planned township under the leadership of Minoru Mori, President and CEO, and its future challenges. SYNOPSIS AND COMPANY BACKGROUND Mori Building was founded in 1959 by Taikichiro Mori. He was later succeeded by his son Minoru Mori whom was considered to be Japan’s most powerful building tycoon. Under his leadership the company envisioned and implemented many ambitious and complex urban development projects. One of the mega property development project were the Roppongi Hills , an integrated urban development of a well planned 12-hector mini city incorporating a blended concept of a place to work , life, entertainment, learning and culture at a cost of $2.25million( excluding land acquisition cost) completed in 2003. The other successful projects under the company were Ark Hills, an active multi property complex in 1986 and subsequently the Omotesando Hills famous for its shopping and residential street in 2006. The company also manages the maintenance and the administrative these complexes through various activities for its exploitations as an added revenues. Its other foreign projects include the construction of Shanghai World Finance Centre, in China considered...
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...expenditure request by stressing all the improvements that his team has been able to bring to the mini-oxidation system (in terms of design, functioning, sustainability and efficiency). Moreover he should underline the increased probability of success given by the first-mover advantage that is obtainable in the new specified market (U.S. regions with governmental restrictions for irrigation). Vyas knows that he’s facing a critical decision, but he’s confident that his project is going into the right direction and that is necessary to go forward for the survival of the division and to recover full trust. In order to obtain the additional $ 2 million funds, he needs to satisfy Cynthia Jackson’s request, adding specific data about costs, sales and targets, so that the business plan will be clearer. To convince the vice-president, Vyas should demonstrate how the additional investment could be useful to implement the project, for example: an increase of $ 2 million in advertising expenditures, will educate customers to the new technology and will help people understand how their lives will be simplified by RIMOS, with a consequent increase in demand. Cynthia Jackson, vice-president of ART’s Water Management Division, has to decide on the commercialization of the mini-oxidation system, compromising the survival of the Filtration Unit. Jackson has got several reasons to reject the project: the product launch is too risky because it may not be accepted on the market, its price is too...
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...AIT 628 Information Technology and Business Strategy Course Syllabus Course TitleCourse Session | AIT/628 - Information Technology and Business Strategy101 & 105 | Course Schedule/Room | Wed – 4:30 PM – 7:10 PM8/29/2013 – 12/19/2013 TD0145-107 & online | Instructor | Joanne Shumaker | Phone | 410-456-6808 | Email / Availability | evans1117@comcast.net (preferred email) Monday – Friday 11:00 am -1200 pm & 7:00 pm – 9:00 pmWeekends – 4:00 pm – 6:00 pm | Required Texts | Austin, R. D., Nolan, R.L. & O’Donnell, S.O, (2009) The Adventures of an IT Leader; hereafter referenced as: “ANO”McKeen J. D., & Smith, H. A, (2009), IT Strategy; Issues and Practices; hereafter referenced as “MSAll text should be available in the Towson Bookstore | On-line reading resources | CIO.com | Welcome! I would like to welcome you to AIT/628 Information Technology and Business Strategy, where you will review the development of an IT-enabled strategy and organizational design. We will attempt to research and analyze various frameworks for developing an organizational strategy. We will discuss setting up the organizational structure and IT architecture in terms of achieving a business strategy, as well as discuss frameworks for organizing, managing, and leading the IT function. You will also have an opportunity to discuss and solve management challenges based on your personal experiences. This class will be exciting and informative and I look forward to...
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