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01

Introduction to Social Media
Measurement
with HootSuite

By: Nichole Kelly - Social Media Measurement Coach
In Partnership with HootSuite - Social Media Dashboard

www.fullfrontalroi.com

01

Introduction to
Social Media
Measurement
with HootSuite

Introduction
Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically.

As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible.
— Nichole Kelly

marketers, but it is something that can be overcome.

www.fullfrontalroi.com

1

Introduction

The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social
. This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement philosophies will provide concrete reports on what is and what isn’t delivering in your social strategy.
The following pages outline some core measurement strategies that will transform your conversation about social media measurement.

Customize. Automate.
Simplify.
Get a better view of your social campaigns with new, more powerful analytics tools, more ways to measure, and customizable reports that will give you a more complete and comprehensive picture of your participation in social spaces.

www.fullfrontalroi.com

2

01

Introduction to
Social Media
Measurement
with HootSuite

The Challenges to Social Media
Measurement
With all the various metrics available, why has social media down to a disconnect between new social metrics and those that companies have relied on for years. Comparing social metrics with other marketing channels is challenging because social media

Too Many Tools & Misalignment of Needs
We witnessed a massive rush to market as social software companies

By focusing on new social metrics we have diluted the conversation of where social media adds value to the core business.
Fortunately, it’s an easy adjustment.
— Nichole Kelly

created products they thought would solve the measurement conundrum. Marketers were trying to understand how the metrics in their social media listening platform connected to the metrics in their social media engagement platform and how that would connect to the metrics in their social media reporting platform. It didn’t take long for the process to become very convoluted. With the emergence of these “new” metrics we have created a huge problem for marketers who simply need to understand how social media activities perform in relation to the rest of their marketing activities. When Executives ask

www.fullfrontalroi.com

3

01

Introduction to
Social Media
Measurement
with HootSuite

Aligning Social
Measurement with
Executive Needs
Social media metrics can’t be a language of their own because they have to speak to executive needs. The C-Suite wants to understand how social media contributes to the bottom line. Therefore, marketers need to be able to differentiate the metrics that matter to them from the metrics that matter to an executive.

Metrics that Matter to Marketers
The new social media metrics do have a purpose and deliver value to the conversation. Metrics such as likes/followers, retweets, comments, mentions, and @replies show us how our social media strategy is progressing and whether or not we are building a community that is

Executives look at sales, revenue and cost EVERY DAY to put social media into the context of what executives care about.
You need to connect it to their three core metrics. — Nichole Kelly

engaged. While this is directional for us, it’s important that we recognize they aren’t important to the average executive.

Metrics that Matter to Executives
There are three key metrics that determine how the company is doing: sales (units sold), revenue and cost. This is important and worth
To put social media into the context of what executives care about you need to connect it to their three core metrics.

www.fullfrontalroi.com

4

Aligning Social Measurements with Executive Needs

Transforming your Dialogue with Executives
Sales, revenue and cost are the Holy Grail for social media measurement. As you saw from the results in the Bazaarvoice study, the three metrics you need to provide and answer. Unfortunately, just because you have the info won’t mean that social media is truly transform your conversations with executives. Imagine being able to show that social media delivers customers at a lower cost than other marketing channels or converts at a much higher rate than any other channel or even that social media customers spend more over their lifetime than other customers. These are game changing conversations and you can get the data you need to have them.
Achieving positive results requires integration with some familiar
(maybe even “old school”) online analytics packages like Google
Analytics. The data is available for you if you know how to get it.

www.fullfrontalroi.com

5

01

Introduction to
Social Media
Measurement
with HootSuite

Understanding
What Needs To Be
Measured
There’s just no way around it. In order to measure sales, revenue and cost in a meaningful way, you have to understand what you are trying to accomplish with social media. There are three primary goals with any marketing activity: brand awareness, customer retention and lead generation. Each of these goals comes with a unique set of metrics that tie to sales, revenue and cost.

www.fullfrontalroi.com

6

Understanding What Needs
To Be Measured

!"#$%&'(#")$)**
If your goal is to generate more awareness of your brand with social media then you are essentially measuring eyeballs and the actions existed for years. Just look at public relations and TV/radio/banner advertising for the list you need:

Cost Per Impression

Cost Per Click

Cost Per Engagement

Cost Per Site Visit

+,*-./)"&0)-)$-1.$
For those of you who are trying to serve your customers in a better encourage customers to stay longer and possibly buy more at every transaction, or buy more often, depending on what service or product you provide. There are a few metrics that demonstrate this clearly:

Customer Retention
Rates

Average Revenue
Per Purchase

Average Units
Per Purchase

Average Transactions
Per Customer

Lifetime Value of a Customer

www.fullfrontalroi.com

7

Understanding What Needs
To Be Measured

2)#%&3)$)"#-1.$
While you may not be actively selling products in social media channels, it is likely that the relationships you build will result in sales for your company. Can you show where social media contributed to in lead generation: lead forms and sales. The following metrics show how to demonstrate social media’s role in the sales process:

Cost Per Lead

Cost Per Subscriber

Cost Per Sale

Average Revenue
Per Sale

Average Units
Per Sale

Conversion Rate of Leads

www.fullfrontalroi.com

8

01

Introduction to
Social Media
Measurement
with HootSuite

How HootSuite
Can Help the metrics you need to apply these measurement strategies. The following How-To guides will get you started.

01. How-To Integrate Google Analytics and HootSuite
02. How-To Add Google Analytics to your web site
03. How-To Add Goal Tracking and Campaigns to Google Analytics
04.
05.

HootSuite Social
Analytics provide a new level of insight on the impact of social media on your business, providing deep decision-making metrics beyond fans and followers to help you evaluate your strategies. www.fullfrontalroi.com

9

01

Introduction to
Social Media
Measurement
with HootSuite

Summary
The ability to align social measurement with the same metrics you use to measure your other marketing channels will give you a empowered to transform your dialogue with executives and deliver the results they are looking for. Finally, you will have insight into which social media strategies are actually delivering and which ones aren’t so you can optimize your efforts.

'4.,-&5167.8)&9)88:
Nichole Kelly is a social media measurement coach and the publisher accountable marketing teams, she used her talents to create a systematic way to measure social media and put it into the context of where it is delivering value to your organization and show bottom-line they need and with the right language and the right strategy to put the

Nichole Kelly - Social Media Measurement Coach

pieces together, they can deliver results.

www.fullfrontalroi.com

10

Summary

'4.,-&;..-<,1-)
HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from one centralized dashboard.
Using HootSuite’s business focused tool set, teams can
Wordpress and other social networks securely via web, desktop or mobile platforms. HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase

Free! 30 Day trial of HootSuite Pro
Find out how HootSuite’s Social Analytics
Reports can help your campaigns. Sign up for a free 30 day trial of HootSuite Pro and receive unlimited Report credits for the length of your trial. Visit http://hootsuite.com/Pro to sign up today.
Or, book a free demo of HootSuite’s Enterprise capabilities, visit http://hootsuite.com/ enterprise to fill out a request.

www.fullfrontalroi.com

11

01

HOWTO

Overview of
Social Reporting with HootSuite

www.fullfrontalroi.com

01
Overview of Social Reporting with
HootSuite
It’s important for marketers to show how social media activities are impacting corporate goals. To answer this need HootSuite launched
Custom Social Analytics to track and measure activities across various social networks against website conversions. The reporting suite combines the power of Ow.ly statistics with Google Analytics and
Facebook Insights to provide information on almost all social activities without leaving the HootSuite dashboard. This level of insight provides marketers with the overviews they need to truly understand the value of their online efforts.
This How-To guide is one of many that demonstrate the enhanced reporting and measurement tools in the HootSuite dashboard.

HOW-TO
Overview of
Social Reporting with HootSuite

HootSuite Social Analytics

HootSuite’s Social Analytics capabilities allow businesses and organizations to customize social media reports and measure all aspects of social initiatives – from granular campaign elements to an overview of entire campaigns.
Social Analytics includes over
30 report metrics – including
Google Analytics and Facebook
Insights – each of which can be plugged into dynamic reports to share with team members, clients and colleagues on a daily, weekly or monthly basis.

identifying revenue sources.
Within HootSuite’s native Social Analytics Reports you can select the pre-made Google Analytics Report Template or plug individual Google
Analytics modules into a custom report. Both give you the statistics you need to accurately analyze social media engagement against

To learn more about using
HootSuite Social Analytics, including how to access the reports from the dashboard, visit http://hootsuite.com/socialanalytics The following Google Analytics features are built into HootSuite for organizations to measure and share results without leaving the dashboard:

www.fullfrontalroi.com

1

01

HOW-TO
Overview of
Social Reporting with HootSuite

Twitter to Web Conversion - Measure the effectiveness of tactics on the front-line and see immediately which messages resonate approach accordingly.

To find out more about integrating Google Analytics with your campaigns, you can read our next How -To document entitled How -To Integrate
Google Analytics and HootSuite.

Spark Lines: A statistical overview to quickly see how campaign elements are areas that need the most attention.

Learn which areas produce campaign results so you can geotarget your outreach.

Top Content: Measure page view statistics – including absolute and relative percentages – to determine which content best attracts audience.

In addition to the Google
Analytics Reports, HootSuite also provides Ow.ly stats, to show summary and individual click statistics from URLs shortened in
HootSuite, and Facebook Insights which monitor activity on your
Facebook Page including daily
“Likes”, posts, demographics and more. Together, these reports give you an end-to-end picture of your social efforts.

Determine which channels efforts using the Top Referrer report in
Google Analytics. www.fullfrontalroi.com 2

01

HOW-TO
Overview of
Social Reporting with HootSuite

Learn More

About HootSuite

There are additional articles available to help your team utilize the

HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from a centralized web or mobile dashboard.

enhanced features in the HootSuite dashboard:
Overview of Social Reporting with HootSuite
How-To Add Google Analytics to your Web Site
How-To Add Goal Tracking and Campaigns to Google Analytics
How-To Shorten URLs in HootSuite and Append Campaigns
Creating a Custom Social Analytics Overview Report

Getting Started

Using the native businessfocused tool set, HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase social media ROI.

HootSuite has two business-level plans available for teams engaging in social media campaigns and tactics to improve their business – Pro and Enterprise.

a demo from an Account Executive.

More Resources

There are a number of ways to use the advanced, businesssavvy tools in the HootSuite dashboard to translate social initiatives into results for your business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which explore ways these features can be applied in the workplace.

www.fullfrontalroi.com

3

02

HOWTO

Integrate
Google Analytics and HootSuite

www.fullfrontalroi.com

02
The Value of Integrating Google
Analytics
Marketers want to understand whether or not social media activities and conversion activities. By integrating Google Analytics into a site’s managers can truly understand how outreach translates into results.
This document will demonstrate how you can add Google Analytics to your website.

How to Add Google Analytics to Your
Website
By adding Google Analytics to your website and HootSuite

HOW-TO
Integrate
Google Analytics and HootSuite

HootSuite Social Analytics

HootSuite’s Social Analytics capabilities allow businesses and organizations to customize social media reports and measure all aspects of social initiatives – from granular campaign elements to an overview of all activities.
Social Analytics includes over
30 report metrics – including
Google Analytics and Facebook
Insights – each of which can be plugged into dynamic reports to share with team members, clients and colleagues on a daily, weekly or monthly basis.

account using your website’s URL(s) at http://google.com/analytics.

additional resources:
How does campaign tracking work?
How do I tag my links?

1. www.fullfrontalroi.com 1

02
2.
requesting permission to access your Google account.” Select an active Google Analytics account. When you’ve selected the

HOW-TO
Integrate
Google Analytics and HootSuite

To learn more about using
HootSuite Social Analytics, including how to access the reports from the dashboard, visit http://hootsuite.com/ social-analytics 3.
Now you can access Google Analytics without leaving the HootSuite dashboard. The next step is to add goal tracking and campaigns.
Overview
of Social Reporting with HootSuite

www.fullfrontalroi.com

2

02

HOW-TO
Integrate
Google Analytics and HootSuite

Learn More

About HootSuite

There are additional articles available to help your team utilize the

HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from a centralized web or mobile dashboard.

enhanced features in HootSuite dashboard:
Overview of Social Reporting with HootSuite

Getting Started in social media campaigns and tactics to improve their business – Pro and Enterprise.

a demo from an Account Executive.

Using the native businessfocused tool set, HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase social media ROI.

More Resources

There are a number of ways to use the advanced, businesssavvy tools in the HootSuite dashboard to translate social initiatives into results for your business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which explore ways these features can be applied in the workplace.

www.fullfrontalroi.com

3

03

HOWTO

Add Goal Tracking and Campaigns to
Google Analytics

www.fullfrontalroi.com

03
Goal Tracking for End to End
Reporting Capability
Show how social activities contribute to corporate goals. By utilizing the combination of Ow.ly URLs, campaign tracking, Facebook
Insights, and Google Analytics you can accurately report on the results of your efforts. To enhance Google Analytics reporting, add converting, giving you an end-to-end view of what is happening to

How to Add Goal Tracking and
Campaigns to Google Analytics
Adding Goal tracking to your Google Analytics campaign will provide accurate conversion numbers from the links you create in HootSuite.

HOW-TO
Add Goal Tracking and Campaigns to
Google Analytics

HootSuite Social Analytics

HootSuite’s Social Analytics capabilities allow businesses and organizations to customize social media reports and measure all aspects of social initiatives – from granular campaign elements to an overview of entire campaigns.
Social Analytics includes over
30 report metrics – including
Google Analytics and Facebook
Insights – each of which can be plugged into dynamic reports to share with team members, clients and colleagues on a daily, weekly or monthly basis.

You can track visitors from the source, such as a Tweet or Facebook
Page link, to sign-ups or transactions on your site.
To begin, sign in to your Google Analytics account at http://www. google.com/analytics/ Remember to enter goal names so you can easily identify each one in your reports. For more detailed information, visit these Google
Analytics pages:
How do I set up goals and funnels?
How does campaign tracking work?

To learn more about using
HootSuite Social Analytics, including how to access the reports from the dashboard, visit http://hootsuite.com/socialanalytics Here are some recommendations for getting started with Goal Tracking:

1. Decide one of the three types of goals you want: URL Destination,
Time on Site, or Pages/Visit, and add the conversion code to the pages you’ll be tracking conversions from.

www.fullfrontalroi.com

1

03

HOW-TO
Add Goal Tracking and Campaigns to
Google Analytics

2. For tracking Lead Forms, it’s best to select the thank you page that follows once customers enter information. This provides clear conversion numbers because visitors will only land on this page if they clicked submit. This thank you page will need the code provided in Google when you set up the goal.

3. To report on drop off, set the goal and put the code on the landing page as well as the thank you page. This will show you your funnel, and where you’re losing customers, allowing you to pinpoint areas and hopefully draw more of your audience further down the funnel.
Be sure to tag Tweets and status updates with campaign URLs to

Social Analytics.
These are the three levels of variables recommended for social media

Once you’ve completed these steps, add your campaign to your shortened Ow.ly links using custom parameters for Google Analytics.
To learn more about this step, view our How-To document entitled
How-To Shorten URLs in HootSuite and Append Campaigns.

www.fullfrontalroi.com

2

03

HOW-TO
Add Goal Tracking and Campaigns to
Google Analytics

Learn More

About HootSuite

There are additional articles available to help your team utilize the

HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from a centralized web or mobile dashboard.

enhanced features in HootSuite dashboard:
Overview of Social Reporting with HootSuite
How-To Add Google Analytics to your Web Site
How-To Add Goal Tracking and Campaigns to Google Analytics
How-To Shorten URLs in HootSuite and Append Campaigns
Creating a Custom Social Analytics Overview Report

Getting Started

Using the native businessfocused tool set, HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase social media ROI.

HootSuite has two business-level plans available for teams engaging in social media campaigns and tactics to improve their business – Pro and Enterprise.
Visit HootSuite.com/pro to get started with a 30 day free trial. Or, for
Enterprises or larger teams, visit HootSuite.com/Enterprise to request

More Resources

There are a number of ways to use the advanced, businesssavvy tools in the HootSuite dashboard to translate social initiatives into results for your business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which explore ways these features can be applied in the workplace.

www.fullfrontalroi.com

3

04

HOWTO

Shorten URLs in
HootSuite and Append
Campaign Parameters

www.fullfrontalroi.com

04
Why Campaign Tracking is Critical to
Social Reporting
It’s important to understand how social media campaigns impact company goals. Utilizing the Google Analytics integration with
HootSuite will give insight and data on campaign success, from Tweet to sale. Marketers can add Google Analytics campaign parameters to each custom shortened Ow.ly URL within HootSuite in order to determine which social activities are driving web conversions.
This How-To guide will demonstrate how to add campaign tracking to
Ow.ly URLs.

Shortening URLs in HootSuite
Short URLs help you share your links within space-constrained mediums like Twitter or even email. Plus, by shrinking web addresses, you can track clicks as well as referral sources and more.

HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters

HootSuite Social Analytics

HootSuite’s Social Analytics capabilities allow businesses and organizations to customize social media reports and measure all aspects of social initiatives – from granular campaign elements to an overview of all activities.
The Social Analytic reports include over 30 individual report modules for tracking and measuring success, including free Ow.ly summary stats and
Ow.ly individual click-stats so you can also see the success of your campaigns using Ow.ly links — HootSuite’s built-in
URL shortener.

HootSuite has a number of options for shortening URLs which create a trackable link to learn which follower clicks result in conversions on your website.
“Ow.ly” is HootSuite’s custom URL shortener and is built into the dashboard. This means a long web address like: !""#$%%
&'()"!*+,&-#)./'+,01'(%('.)!2&!'3).!).)4can turn into
!""#$%%'50/6%2718.
Along with the easy sharing by any channel, you can learn exactly how your link was shared, and what results it produced. www.fullfrontalroi.com 1

04

HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters

Appending URL Parameters
After connecting Google Analytics to HootSuite, you can compare site analytics to HootSuite’s social reports at a very granular level using provide you with three levels of tracking for each URL you shorten.

To learn more about using
HootSuite Social Analytics, including how to access the reports from the dashboard, visit http://hootsuite.com/socialanalytics Here’s how to add custom URL parameters in HootSuite:

1. window called, “Add custom URL parameters.”

2. Within this new window, choose to “Select a preset” of which
Google Analytics is already included. Enter in the value for each unique parameter, including: utm_source = referral source (i.e. Facebook, Twitter, Linkedin etc.) utm_medium = the delivery method or social media account(Tweet, blog post, email, banner ad, or @HootSuite, @HootSuite_Help etc) utm_campaign = the campaign you’re tracking (e.g. Spring promotion, new customer discount, or general campaigns like promotion of others or promotion of self etc.)

3. very long) URL will shrink to a manageable size, ready for sharing.
Setting up your campaign names is something that should be done strategically. Ideally you should create a standard methodology for campaign naming and have a master list that all of your HootSuite users have access to. www.fullfrontalroi.com 2

04

HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters

This will prevent different users creating different campaigns for the same activities and diluting results.

simple A/B testing.

Viewing Reports
Once your parameters are set, the Ow.ly link information will be tracked in Google Analytics reports as a single line-item for each custom link. This saves time from manually adding data, and eliminates guesswork about campaign performance. With this medium worked best for each campaign. This is a powerful way to improve your tactics based on your audience’s tendencies.

document

www.fullfrontalroi.com

3

04

HOW-TO
Shorten URLS in
HootSuite and
Append Campaign
Parameters

Learn More

About HootSuite

There are additional articles available to help your team utilize the

HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from a centralized web or mobile dashboard.

enhanced features in HootSuite dashboard:
Overview of Social Reporting with HootSuite
How-To Add Google Analytics to your Web Site

Getting Started

Using the native businessfocused tool set, HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase social media ROI.

HootSuite has two business-level plans available for teams engaging in social media campaigns and tactics to improve their business – Pro and Enterprise.
Visit HootSuite.com/pro to get started with a 30 day free trial. Or, for
Enterprises or larger teams, visit HootSuite.com/Enterprise to request a demo from an Account Executive.

More Resources

There are a number of ways to use the advanced, businesssavvy tools in the HootSuite dashboard to translate social initiatives into results for your business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which explore ways these features can be applied in the workplace.

www.fullfrontalroi.com

4

05

HOWTO

Create A Custom
Social Analytics
Overview Report

www.fullfrontalroi.com

05
The Power of Social Analytics
Marketers want to understand how social media efforts impact corporate goals. HootSuite’s Social Analytics provide the data to track resource for the most important metrics by creating a custom report that combines Ow.ly click stats, Facebook Insights, and Google Analytics.
This How-To guide is one of many dedicated to teaching you how to get the most out of HootSuite.

Creating a Resource for Your Most
Important Metrics
Social Analytics includes over 30 report metrics – including Google
Analytics and Facebook Insights – each of which can be plugged into dynamic reports to share with team members, clients and colleagues

HOW-TO
Create A Custom
Social Analytics
Overview Report

HootSuite Social Analytics

HootSuite’s Social Analytics capabilities allow businesses and organizations to customize social media reports and measure all aspects of social initiatives – from granular campaign elements to an overview of all activities.
The Social Analytic reports include over 30 individual report modules for tracking and measuring success, including free Ow.ly summary stats and
Ow.ly individual click-stats so you can also see the success of your campaigns using Ow.ly links — HootSuite’s built-in
URL shortener.

on a daily, weekly or monthly basis.
The greatest advantage of the Social Analytics reporting tools is the ability to facilitate and streamline reporting actions. By setting up a custom overview report, you will have a starting point to view all of changes. Then, by utilizing the deeper report modules, you can dive when you want to track your campaign results.

www.fullfrontalroi.com

1

05

!"#$%&&'()*+,-./+(0*"1+.&/2(Start with a summary of Facebook Page activity during a users and increase/decrease increments.

HOW-TO
Create A Custom
Social Analytics
Overview Report

To learn more about using
HootSuite Social Analytics, including how to access the reports from the dashboard, visit http://hootsuite.com/socialanalytics !&33&4$5(0/"/+2( Track Twitter follower

64738(93,#'(0/"/+2 Measure the total clicks from all shortened links sent from a Twitter

01"5'(:,*$+2 View vital stats including page views, visitors, bounce rate etc. for an

;4,//$5(/&(<$%(9&*=$5+,&*+2(See how your data overlaid on Google Analytics charts.

;&1(9&*/$*/2(Statistics for the most www.fullfrontalroi.com 2

05

HOW-TO
Create A Custom
Social Analytics
Overview Report

Learn More

About HootSuite

There are additional articles available to help your team utilize the

HootSuite helps consumer brands, global enterprises, SMBs and agencies spread messages, monitor conversations and track results across multiple networks from a centralized web or mobile dashboard.

Overview of Social Reporting with HootSuite
How-To Add Google Analytics to your Web Site
How-To Add Goal Tracking and Campaigns to Google Analytics
Creating a Custom Social Analytics Overview Report

Getting Started

Using the native businessfocused tool set, HootSuite clients track campaign results and industry trends to rapidly adjust engagement tactics and increase social media ROI.

HootSuite has two business-level plans available for teams engaging in social media campaigns and tactics to improve their business – Pro and Enterprise.
Visit HootSuite.com/pro to get started with a 30 day free trial. Or, for
Enterprises or larger teams, visit HootSuite.com/Enterprise to request a demo from an Account Executive.

HootSuite Coupon!
Value:

More Resources

There are a number of ways to use the advanced, businesssavvy tools in the HootSuite dashboard to translate social initiatives into results for your business. Visit the HootSuite
Library to find Case Studies, Info
Sheets and White Papers which explore ways these features can be applied in the workplace.

$25 credit towards Analytics Points
Redeem code: HOOTROI
Restrictions:
One coupon per user
Must be redeemed before October 31, 2011
You will be charged a pro-rated amount on your next billing date if you decide not to remove your analytics points. Your billing date can be found here https://hootsuite.com/billing-history. www.fullfrontalroi.com

3

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...The American Dream Studs Terkel’s “Miss USA” interview of a young Emma Knight portrays the reality of the “American Dream”. Through Emma Knight, Terkel describes the life of a beauty queen using irony and pessimism. With Emma Knight’s negative self image, she projects herself as being unsuitable for the beauty queen pageant as she states, “NO, uh-uh, never, never, never. I’ll lose, how humiliating.” However, she enters and ironically goes on to win the Miss USA pageant. Terkel continues to express the irony of Knight by including her thoughts after the second night saying, “I thought: This will soon be over, get on a plane tomorrow, and no one will be the wiser. Except that my name got called as one of the fifteen.” Still showing the lack of confidence the young contestant displays her ability to fit in or belong in the world of pageantry. Terkel also utilizes a pessimistic tone in addition to the irony expressed throughout the interview of Emma Knight. In the interview Knight says “If I could put that banner and crown on that lamp, I swear to God ten men would come in and ask it for a date.” Therefore, implying that only the crown and banner makes a woman appealing. Another depiction of pessimism illustrated is her statement in the beginning of the interview saying, “It’s mostly what’s known as t and a, tits and ass. No talent.” implying that the pageants are mostly for demoralizing the women in it. Emma Knight’s tone throughout the story of the American Dream...

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Miss Havisham In Great Expectations

...Charles Dickens portrayed the character Miss Havisham as having post traumatic stress disorder.PTSD, which is experiencing or witnessing a life-threatening event, like a horrible event that had happened in your life which may lead to (U.S. Department of Veterans Affairs).The symptoms of PTSD which is depression which Miss Havisham shows a lot in book.. For example; “She had not quite finished dressing, for she had but one shoe on. The other was on the table near her hand, her veil was but half arranged” (Dickens 44). The symptoms of depression that Miss Havisham shows in the book, because of her past, which shows how it's affecting her day to day life. Miss Havisham always shows distrust and negative feelings towards people especially men...

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Little Miss Sunshine

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Driving Miss Daisy

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Little Miss Sunshine

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How Does Dickens Present Miss Havisham

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Little Miss Sunshine Caregiver Identity

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Compare Little Miss Sunshine and Juno

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Mr Ahmed

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