ASSIGNMENT COVER SHEET
UNIVERSITY OFSUNDERLAND
BA (HONS) BUSINESS MANAGEMENT

Student ID: 139146431/1 | Student Name: PHAN KHOI KHOI | Module Code: MKT_ 306 | Module Name / Title: Marketing Strategy | Centre / College: UTE Ho Chi Minh, Vietnam | Due Date: 10 October 2014 | Hand in Date: 10 October 2014 | Assignment Title: DEVELOPING MARKETING STRATEGY FOR ACB’s CREDIT IN VIETNAM MARKET | Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced)PHAN KHOI KHOI |

Marketing Strategy

MKT – 306

Assignment Guide – 2014 -15

Module Leader: Karen Wharton
Email: Karen.wharton@sunderland.ac.uk

Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet]. Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope.

All your assignments must be submitted in conjunction with a Turnitin©

report (only if your centre provides the facility).

You will need to achieve an overall mark of 40% in order to successfully complete this module.

Karen Wharton

Module Leader - MKT 306

Mode of Assessment: | Individual Report | Weighting: | 100% | Module Assessor: | Karen Wharton | Issue Date: | 8th August 2014 | Submission Date: | 10th October 2014 | Word Count: | 3500 words (+/- 10%) |

Assignment Brief:

The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.

Your task is to identify a