Premium Essay

Mkt 506 Week 10 Assignment 5 Strayer Latest

In:

Submitted By coursehomework
Words 1237
Pages 5
MKT 506 WEEK 10 ASSIGNMENT 5 STRAYER LATEST
To purchase this visit following link: http://www.apexseekers.com/product/mkt-506-week-10-assignment-5-strayer-latest/ Contact us at:
HELP@APEXSEEKERS.COM
MKT 506 WEEK 10 ASSIGNMENT 5 STRAYER LATEST
Assignment 5: A Household Name
Due Week 10 and worth 150 points
One of the ultimate goals of marketing is to generate sales and translate the message or product into something the targeted market embraces.
Write an eight to ten (8-10) page paper in which you:
1. Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example.
2. Consider the expectation of a sales professional and discuss if this is a position you would be interested in. Provide support for the claims you make regarding the career.
3. Develop a policy that you would use to ensure you remain ethical in your advertising activities.
4. Compare and contrast public relations, publicity, and corporate advertising, and discuss the value each presents along with an example for each one that you think has been executed well.
5. Think about the role of publicity and speculate whether or not you think publicity will be impactful in the future. Be sure to discuss what factors you considered when developing your response.
6. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The

Similar Documents

Free Essay

Mkt 506 Week 9 Assignment 4 Strayer New

...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external...

Words: 1517 - Pages: 7