MKTG 308 - Group Work (30% of Total Assessment)
There will be two components to the group work component of total assessment in MKTG308. The first component will be a Project Report worth 20% of the total assessment marks. The second component will be based on 2 presentations related to the group project report and associated tutorial work. The presentation component of group work is worth 10% of the total assessment marks. (1) Project Report (20%)
The group Project report is due in week 11 in your tutorial class. Project reports handed in at later tutorials on the day due will be penalized 20% of the potential marks for the Project. For every further day late a further 20% penalty will apply for each day late. A cover sheet must be attached with the names and SIDs of all participating students in the group. Groups may submit peer assessment sheets based on peer ratings by each member of the group (a peer assessment sheet is attached to this outline). All of the peer assessment sheets for the group need to be attached to the group report submission on the pages following the cover sheet. It is the responsibility of the group leader to ensure that all completed peer assessment sheets are included in the group assignment submission. The peer assessment sheets for the group will be considered when allocating marks for the group report to individual group members. If peer review sheets are not included all students in the group will receive the same group mark.
Project Aim: This Project seeks to understand to what degree organisations have implemented CRM by analysing the organisations’ use of CRM for customer acquisition, retention and development and the organisations’ use of technology (websites, social media, email) to enhance their CRM and potentially customer experiences with the organisation, The objective of the Project is to ascertain the level of