Running head: PROBLEM SOLUTION: RIORDAN MANUFACTURING

Problem Solution: Riordan Manufacturing
University of Phoenix

Problem Solution: Riordan Manufacturing Over the last couple of years Riordan Manufacturing has seen a steady decline in their sales which has affected their bottom line. Michael Riordan, the CEO and founder, would like to transition into a CRM system, Customer Relationship Management System. With this goal in mind the decision makers of the organization have started to embark on determining what course of action the company needs to take to ensure that the transition is smooth. Currently the company has operations in three different areas. Michigan, California, and China are the areas the company is located in. The future of the company is based upon whether or not the CRM is implemented. For this to happen the Riordan management and leadership team has to not only address the issues and opportunities, but they will need to implement a strategic plan and follow through to ensure that the plan is successful.
Situation Analysis
Issue and Opportunity Identification As with any organization there are always challenges and opportunities that have to be acknowledged and addressed. Riordan is in the process of analyzing the areas of opportunity, and the opportunities available so they can create a strategic plan going forward. When going through the steps to analyze these areas, it is imperative to the organization that all participants act a team to gather most accurate and reliable information throughout this decision making process. When the team is lacking in the mindset of team-work it is not apparent to the employees that are observing, but it can most definitely be reflected in the decisions that are being made. Riordan has multiple issues that need to be address if they wish to