Organizational Design Research Worksheet

|Heinz-Divisional Structure-Successful |
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|The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies and one of |
|the world’s largest food-processing companies. In more than 50 countries Heinz is considered number one or number two in the market|
|position. Beside ketchup, Heinz also sells other products ranging from sauces, meals, snacks, and infant/nutrition. Among them are |
|our 15 Power Brands, which comprise approximately 70% of our global sales. A divisional structure is when divisions operate as |
|autonomous businesses under the larger corporate umbrella. Because of Heinz using the divisional structure they are able to |
|evaluate the performance of each of their departments individually. Because divisions are relatively autonomous, Heinz can take |
|action with little to none disruption to its remaining operations. Divisions can maintain a healthy competition among themselves by|
|sponsoring separate campaigns, different identities, etcetera. Because Heinz chose a divisional structure they have had their |
|divisions work well together because each area is focusing on a single product and there is not the stress of trying to conduct |
|projects across the board. Heinz’s divisional structure has lead to a culture being formed which has contributed to higher employee|
|morale and a better knowledge of the goals and vision that Heinz is trying to accomplish. |
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