...Event Management Trends in Asia Chapter 1 © 2010 by McGraw-Hill Education (Asia) Chinese calligrapher at work What arts and crafts at your destination will appeal to international visitors within an event setting? Why have you chosen these? © 2010 by McGraw-Hill Education (Asia) Chapter objectives Explain what events and event management means Categorise the difference types of events in Asia Understand events as an integral part of Asia’s tourism industry Appreciate the problems and challenges facing Asian countries becoming event destinations Understand trends and concepts such as Integrated Resort developments, electronic connectivity and the importance of going green in event management © 2010 by McGraw-Hill Education (Asia) Event typology Recreational MICE Arts Event Type Special Private Sports Political © 2010 by McGraw-Hill Education (Asia) Cultural Sports Events Popular in Asia such as Beijing Olympics and FIFA World Cup in Japan and Korea Competition between teams – on land, water or air Amateur or professional participation High involvement of ‘event stakeholders’ such as participants, audience, media, government and sponsors © 2010 by McGraw-Hill Education (Asia) Cultural Events Based mainly on religion, culture and local traditions Can be held at various venues such as local temples and churches, town squares, grasslands or heritage sites Those attending...
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...Last weeks lecture presented the idea of politics in events, which personally I had never paid much attention too, however, over the course of a 1 and a half hour lecture, I discovered it is one of the most important factors within events. When hearing politics in events, I was under the assumption that it was the way in which the government responded to events in a religious and culturally sensitive manner, and the effects they have on the image of our nation. I was pleasantly surprised to find out there was much more to it then these basic assumptions. In particular, I was intrigued by the ideology of Nation Building and Image Enhancement, being the use of an event to upgrade a countries international image, (Schlenker 2015), something that is high on the radar in Australia after hosting the 2000 Olympic games and the upcoming 2018 Commonwealth Games being hosted in the Gold Coast. This idea sparked interest, which led me to research further into the upcoming Commonwealth Games being held in the Gold Coast, where I came across multiple articles surrounding the concerns of budgeting and benefits of these games. From these pieces I was able to gain a personal opinion on politics in events and relate it back to the theory being taught. Image Enhancement and/or Nation Building are one of the largest impacts and benefits from holding International and globally renowned events. In particular, sporting events. When I think back to the previous Olympic games, I think of London...
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...GROUP DISCUSSION –TOPICS 1. Role of regulatory in insurance industry 2. Role of Information Technology in Insurance Industry 3. Is Democracy hampering India's growth 4. Westernization of Indian culture 5. solution to Kashmir issue 6. Saas Bahu serial Vs Reality shows 7. Capital Punishment should it be abolished? 8. Corruption 9. Impact of globalization on insurance. 10. Is India ready to host Olympics 11. Common wealth games. 12. The world is flat. 13. Which is better employer public sector or private sector.(asked by Reliance General Insurance Co.) 14. "impact of Obama's visit to India".-(asked by TATA AIG general insurance co) 15. Corruption in democracy (Bajaj Allianz & HDFC Ergo) 16. The world is round (SBI General) 17. Quick promotion or long term growth in an organization (SBI General) 18. Obama's visit to India (Tata Aig & Reliance General) 19. Kashmir issue (Bajaj Allianz) 20. Leaders r born not made (If co Tokyo) 21. Regulations in insurance industry (HCL) 22. Globalization n its impact on insurance (If co Tokyo) 23. Common wealth games (Bajaj Allianz) 24. Importance of IT in insurance (HCL & Accenture) 25. Should India host the Olympics (Tata Aig) 26. role of media in our country 27. patience is a bitter plant but it bears a sweet fruit 28. role of technology in insurance 29. Should capital punishment be given more often? 30. The world is flat! 31. The biggest problem in our country is? 32. should India bid for Olympics 33. Corruption...
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...was first played in the campus gymnasium on a court roughly half the size of a regulated court today, between two teams of nine players. It was played with a soccer ball that was shot into closed-bottom peach baskets that were nailed to the gymnasium wall. In 1892 Senda Berenson, also a physical education instructor, adapted Naismith's game for her female students. The sport was modified for women to accommodate social conventions regarding their participation in sport, giving rise to women's basketball. Variations of women's basketball arose across the United States and in England. At a physical training college in England, the rules of women's basketball were modified over several years to form an entirely new sport namely netball. She divided the playing court into thirds, each containing three players per team that could not leave their assigned zone. Players could not hold the ball for more than three seconds, dribble it more than three times, or snatch the ball from another player. The first codified rules of netball were published at the start of the twentieth century, and from there, the new sport spread throughout the British Empire. By 1895, women's basketball had spread across the United States, with variations of the rules emerging in different areas. The published rules for women's basketball first appeared in 1895, written by Clara Gregory Baer, who was working as a physical education instructor at Sophie Newcomb College in New Orleans during the 1890s. Baer...
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...12/11/13 Sports, Media, and the Fans: The Business of Selling Sports The relationship between sports and the media has evolved drastically thanks in part to the proliferation of electricity and its resulting technology. This relationship has now become the “defining commercial and cultural connection for both industries at the beginning of the 21st century. The media has transformed sports from an amateur pursuit into a hyper-commercialized industry, while sports have delivered massive audiences and advertising revenues to the media.”1 This symbiotic relationship has taken many shapes throughout the years, and each evolution in sports broadcasting has the intent of constructing larger audiences and markets to create higher revenues no matter the medium. In the long run, the only real loser in the sports broadcasting realm is the obsolete medium. As technology has evolved, the way in which sports have been presented has followed suit. “Over the course of the twentieth-century sport was transformed from a typically ad hoc unregulated amateur activity to one driven by professional standards and accountability at all levels.”2 This change came slowly at first, and has advanced rapidly over the past few decades. Now, due in part to advanced broadcasting techniques, watching live events and highlights of the day’s games can be brought to our fingertips with relative ease. Sports Coverage Before the Radio Before the broadcasting of sports on radio and television...
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...all the available (whether online or offline) communication source to create experience based events where people can actually relates themselves with the brand. The objectives of Brand activation is to engage the customers emotionally and create trust among them. How Brand Activation of Red Bull is different from other brands? Most of brands generally focus on the advertising their media instead of their content. They spend 5 to 10 times on advertisements to try and promote that stuff which is of least importance to the people. Thus projecting something forcefully to the people generally tends to deteriorate the value of the brand. Red Bull invest in persuasive experiences and focuses more on content. It leads to unique activation of brand in the minds of consumers with their sole participation in those events. Red Bull uncover their content through the combination of different channels like Word of Mouth, Public Relation, & pull media. They invest heavily in content & experience as they feel if they build cool things, people will approach them and talk about the same. Brand Activation Techniques of Red Bull A. Red Bull Air Race – Red Bull Air Race becomes the biggest sport event in Brazilian history. One million people turned out for this event. It was the best racing event organized by Red Bull. (Source: http://www.redbull.com/cs/Satellite/en_INT/Event/Red-Bull-Air-Race-Brazil-021242831766641) The race for 2014 is organized at Abu Dhabi, UAE...
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