The Persuasion Mantra

Understanding the brain is critical to being a stunning persuader.

Conscious vs subconscious

??Which one makes the decisions??

* Why do people eat hot and soupy food in rainy weather?

* Ask anyone in the world be it American, Asian, African, Middle East, they will all answer the same, they want hot and soupy food in rainy weather. WHY?

>>>>>>People are hotwired in the same way<<<<<<<

* There are 6 primary emotions that a human display

* Fear * Anger * Distrust * Sadness * Happiness * Surprise

If you CAN tap on to these emotions you can sell ice to Eskimos if you want to.

* Why you chose what you chose, ( people )

E.g.: Why do you have a closet full of black colors? Why do you buy clothes with pattern? What kind of dress do you wear?

>>>>maybe because it brought u happiness.<<<<

People will forget what you said. People will forget what you did. But people will never forget how you made them FEEL.

* Watch Some Ads you see online or on TV.

After watching it a few times, your brain will actually create new connections and map a new reward circuit. Every time you listen to that music, and see that Advertisement, some emotion will go through you.

You are a WALKING, BREATHING electric machine.

E.g Macdonalds

>> You don’t know what is in the meat (E.g NUGGETS) yet you still come back for more. From young you were trained up, your parents say they will reward you with MAC if you do well. So it’s a kind of a reward circuit. Mac was the first to have a playground, first to have birthday party functions, clowns (Ronald Macdonald) etc. Places that have those happiness associations, positive good associations with Macdonald.
Reverse is true though, for example if you are bullied by a guy called