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Mobile Application Data Collection

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Mobile Application Data Collection

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In the deployment of mobile applications, data collection is essential in promoting operational effectiveness and gathering information for marketing products to consumers. Our application will collect data from our users as disclosed in the end user license agreement. The application will feed this data into corporate systems that allow us to analyze the information for improved performance and tailoring experiences for customers.

Essential data collected in the mobile application will consist of identity markers and payment information. The user will be required to set up an account with us and complete a form filled template to collect information. Identity markers consists of the user name, actual name, password, street address, zip code, gender and age. Optional identifying information will include date of birth, anniversary date and special event dates for the customer. Payment information will contain the user credit card number, expiration date, three digit security code and billing address data.

The mobile application will collect information regarding market conditions for the individual user to allow promotion of items and special pricing for customers based on usage and preferences. The application will collect information regarding customer purchase history, including items bought, items frequently purchased together, and preferred store location. The application will also collect common route data from location based servicing.

The data collected from the marketing portion will allow us to determine which items are selling well, and which items are not moving in the stores. We can use the information regarding specific locations and aggregate the data at the zip code level. This allows us to determine what is popular in a given market area. For

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