...Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of mobile marketing applications...
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... List of References | 21 | List of Figures Figure | Description | Page No. | 1 | Components of SWOT Analysis | 5 | 2 | Components to be considered in PESTLE Analysis | 8 | 3 | Macro Environmental Forces Impacting any Organization | 10 | 4 | Modes of Entry for International Businesses | 11 | 5 | Hofstede’s Cultural Dimensions- Comparison between Thailand and Norway | 17 | Introduction The globalization of the world economy has prompted organizations to expand their business market ventures. One of the strategies through which an organization can expand their business in the international context is by operation as a multinational company (MNC). The characteristic of a MNC is that it operates in multiple countries. The transformation towards adaptation of the MNC strategy has been due to the advantages the organization can benefit from compared to the other strategies. With the advent of improved communication and the advancement of technology, organizations such as Telenor have been able to expand their operations in multiple countries. (Hollinshead, 2010) Telenor is one of the world’s largest mobile and telecommunication providers, which spand across 11 different markets, comprising of over 148 million subscribers. With a strong foothold in Central & Eastern Europe and the Asian markets, Telenor has established themselves as a top 500 global corporation by...
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...$60 a mobile phone and the equilibrium quantity is 4 per market period before the new tax is applied. Mobile phone users enjoy the customer surplus of $80 which is the area of the yellow triangle. Mobile phone sellers earn producer surplus of $80 which is the area of the blue triangle. At the equilibrium and efficient quantity, total surplus, which equals the sum of consumer surplus and producer surplus, is maximised. Consumer and producer are enjoying the largest possible surpluses. (b) and (c) With a $20 tax in Fig. 2, the buyers' price rises to $70, the sellers' price falls to $50, and the quantity decreases to 3 mobile phones per market period. With the imposition, the sellers' minimum supply-price rises by the amount of the tax and the supply curve shifts to S + Tax. This supply curve does not show marginal social cost. The tax component isn't a social cost of production. It is a transfer of resources to the government. At the new equilibrium quantity, consumer surplus shrinks to the yellow area ($45), and the producer surplus shrinks to the blue area ($45). Part of the loss of total surplus is the government's tax revenue (the pink area) and part becomes a deadweight loss (the grey area). (d) With a tax of $20 per mobile phone, sellers will offer 4 mobile phones per market period only if the price is $80 per mobile phone, so the price paid by buyers rises by $10 to $70 per mobile phone and received by sellers falls by $10 to $50 per mobile phone at the new equilibrium...
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...Telenor Group (OSE: TEL, NASDAQ: TELNF) is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor Group is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia, working predominantly under the Telenor brand. It is currently[update] ranked as the sixth largest mobile phone operator in the world, with more than 184 million subscribers.[2] In addition, it has extensive broadband and TV distribution operations in four Nordic Countries, and a 10-year-old research and business line for M2M technology. Contents [hide] 1 History 1.1 Telegrafverket 1.2 Technology 1.3 Deregulation and internationalisation 2 Operations 2.1 Mobile 2.2 Fixed-line 2.3 Machine-to-machine 2.4 Broadcast 3 International activities and markets 3.1 Bangladesh 3.2 Denmark 3.3 Finland 3.4 Hungary 3.5 India 3.6 Malaysia 3.7 Montenegro 3.8 Pakistan 3.9 Russia and CIS 3.10 Serbia 3.11 Sweden 3.12 Thailand 3.13 Ukraine 4 Probable strategy 5 Criticism 5.1 Norwegian Internet Exchange 5.2 Grameen Bank gentlemen's agreement 5.3 Illegal VoIP Operations 5.4 Use of child labor and hazardous working conditions 6 Muhammad Yunus is considering taking legal action against Telenor 7 Legal battles with Alfa Group in Russia and Ukraine 8 See also 9 References 10 External links [edit] History Telenor headquarters in Fornebu, Norway.[edit] Telegrafverket ...
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...566110520011 | | Lin Xiao (Rebekah) | 576110520002 | | QinXueFei (Sophie) | 576110520006 | | Li Minyi (Maple) | 576110520007 | | Zhou zhiyu (Jayce) | 576110520010 | | Padcharee Klahan | 576110520015 | | | | | | | | Tasks 1. Select the specific Brand of fast food chain or coffee shop chain e.g. KFC, Starbuck Group 3 selects Kentucky Fried Chicken (KFC in short name) which is an international brand providing fast-food restaurant in many countries. 2. Discuss the similarities and differences of their implementations of marketing mix strategies between two countries e.g. Thailand versus China or Australia. A comparison table format including texts, pictures and video link are recommended. Use components of marketing mix strategies below as possible discussion components: 3.1 Components of Marketing Mix Strategy | Thailand | China | Product |...
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...COMPANY PROFILE Telenor Group Telenor ASA is an international provider of high quality telecommunications, data and media communication services. It ranks as world‟s 7th largest mobile operator with a total of 164 million subscribers in its mobile operations. Telenor Pakistan Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh. Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan, setting precedence for further foreign investments in the telecom sector. The company has crossed many milestones and grown in a number of Mianamir2009@gmail.com directions, making Telenor Pakistan a leading telecom operator of the country. Telenor is the fastest growing mobile network in the country, with coverage reaching deep into many of the remotest areas of Pakistan. In the most difficult terrains of the country, from the hilly northern areas to the sprawling deserts in the south, at times Telenor is the only operator connecting the previously unconnected. It is keeping ahead by investing heavily in infrastructure expansion. With USD2 billion already invested, it has extended agreements with its vendors for network expansion and services until 2009. The agreements, with a potential to result in USD750 million worth of orders from Telenor Pakistan, are some of the biggest of their kind in the industry. Telenor is spread across Pakistan...
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...Projects Agency (DARPA).[citation needed[->0]] The DARPA selected the distributed architecture and end-to-end Internet protocol (IP), and believed at an early stage in peer-to-peer networking in which every mobile device would be both a transceiver and a router for other devices in the network, eliminating the spoke-and-hub weakness of 2G and 3G cellular systems.[33][page needed[->1]] Since the 2.5G GPRS system, cellular systems have provided dual infrastructures: packet switched nodes for data services, and circuit switched nodes for voice calls. In 4G systems, the circuit-switched infrastructure is abandoned and only a packet-switched network[->2] is provided, while 2.5G and 3G systems require both packet-switched and circuit-switched network nodes[->3], i.e. two infrastructures in parallel. This means that in 4G, traditional voice calls are replaced by IP telephony. · In 2002, the strategic vision for 4G—which ITU[->4] designated as IMT-Advanced—was laid out. · In 2005, OFDMA[->5] transmission technology is chosen as candidate for the HSOPA[->6] downlink, later renamed 3GPP Long Term Evolution (LTE) air interface E-UTRA[->7]. · In November 2005, KT[->8] demonstrated mobile WiMAX service in Busan, South Korea.[34] · In April 2006, KT[->9] started the world's first commercial mobile WiMAX service in Seoul, South Korea.[35] · In mid-2006, Sprint Nextel[->10] announced that it would invest about US$5 billion in a WiMAX[->11] technology buildout over the next few years[36] ($5.76 billion...
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...able of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess...
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...1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact of external and internal factors on the organization and evaluate the organization’s responses • In relation to technological change, analyze how it influences policies and decision making, critically evaluate the effectiveness of the organization and recommend areas for improvement in response for the organization. The company has been analyzed using the aforementioned procedures and tools; and conclusions and recommendations have been reached from these tools. 3. Background to AirAsia 3.1. Organization Definition A ‘no-frills’ airline is defined as one “That uses charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide in-flight meals or refreshments, and may not even offer numbered seat allocation. Their ticket prices are fixed and non-refundable in case of a cancellation or no-show”. (i) 3.2. Looking at the Organization AirAsia is one of the fastest growing airline companies...
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...essay will illustrate the past, present and possible future of SingTel and the transformation SingTel had made throughout the years. In addition, it will include the identification of changes SingTel has made and also the demonstration on how SingTel deal with these changes through change management lenses. Company Overview Singapore Telecommunications also known as SingTel Group is a well-known and leading communications group in Asia with a ‘range of communication services and solutions such as fixed, mobile, data, internet, info-communications technology, satellite and pay TV’ (Datamonitor 2010, pp. 4). As a multinational corporation, SingTel has operations and investments spread across 19 countries and territories including Asia Pacific, Europe and the United States of America (SingTel 2011). The SingTel group also has six regional mobile operators in Asia such as Bharti Telecom Group in India, Telkomsel in Indonesia, Globe in the Philippines, AIS in Thailand, Warid Telecom in Pakistan and Pacific Bangladesh Telecom in Bangladesh (Datamonitor 2010). The Past of SingTel During the 1990s, the telecommunications industry in Singapore and SingTel has undergone major changes. Two change management perspectives can be identified in the changes SingTel had undergone in the past. Institutional Perspective Before the Infocomm Development Authority of Singapore (IDA)’s attempt to liberalize the telecommunications industry in Singapore, SingTel was the dominant company...
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...ANALYSIS OF MARKET COMPETITION, SWITCHING COSTS AND ITS CONSEQUENCES IN TELECOMMUNICATIONS IN NEPAL NAME: SAROJ POUDEL DEGREE: MASTER OF INFORMATION SYSTEMS/MASTER OF INFORMATION TECHNOLOGY COURSE: 7112ICT RESEARCH METHODS IN INFORMATION TECHNOLOGY INTRODUCTION The economics of switching costs and network effects have achieved a significant amount of popular, as well as professional attention in the last few decades. It is presently defined as the core factor for new Information Technology economy. Switching costs originates, if a consumer demands a product, or its related accessories(hardware or software), of his own purchases to be compatible with each other this creates economies of scope among his purchases from a single supplier. Whereas network effects arise when a user wants his system to be compatible so that s/he can interact or trade with other users, or switch to the same compatible system, which leads to the creation of economies of scope between different incompatible products. Thus these economies of scope impacts the consumer’s buying and switching behavior between various products. The state of lock-in arises when the switching cost is sufficiently high so that the consumer proceeds using the same product rather than switching to the different product. Lock in is the state where the cost of switching exceeds the benefits of switching. Economics of switching costs is the summation of various types of switching costs including: compatibility...
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...implement and maximize their IT field such as yield management system (YMS), computer reservation system (CRS) and enterprise resource planning system (ERP). Those systems given a lot of beneficial in their area such as create its own web page which provides the facilities to book the seat via online and lead the low expenses. However, as of 5 February 2009, AirAsia has adopted allocated seatings across all AirAsia flights, including in their sister airlines which are Indonesia AirAsia and Thai AirAsia. By the year of 2005, AirAsia already had 16 modern Boeing 737 jets. Its company’s headquarter is located in Sepang, Selangor, Malaysia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA) which is the new home for the AirAsia Bhd and employed 3474 employees to operate the airline business. LCCT...
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...------------------------------------------------- Uber’s Legal Problem in Thailand RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page Subject Code: | BUSM3311 | Subject Name: | International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Uber’s legal problem in Thailand | Student name: | Dinh Viet Tuan Anh | Student Number: | S3516558 | Teachers Name: | Daniel Burns | Group Number: | 1 | Assignment due date: | 27/7/2015 | Date of Submission: | 25/7/2015 | Number of pages including this one: | 4 | Word Count: | 754 | According to Bloomberg (2015), Uber is a private company that provides a smartphone application that helps people who need a ride to find a car drivers. The company was established in 2009 and it is currently quite popular in more than 150 major cities around the world (Tuoitrenews 2014). Uber provides people a chance to travel in a luxury car with a low fee and it is also convenient when people can grab a car just by some acts on their smartphone (Tuoitrenews 2014). With its own strengths, Uber want to provide its service in Thailand – a potential market in order to expand its market. However, Uber has experienced a legal problem in there that leads to its failure in expanding the market. This essay will analyse the issue that the company has faced and relate it with the theory of internationalizing. According to Dunning’s reasons for internationalizing...
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...Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 STRENGTH 1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310. 2. Low maintanace cost due to the same reason as above. 3. Low operating cost due to being No Frill, online reservations, fast check in etc. 4. huge untapped market, specially for business travellers and "for-the-first-time-flying" segment. 5. target customers are who are currently using non-aircraft modes like, Bus, Trains, car to travel to distances. WEAKNESS 1. Rising Fuel Cost. 2. flight times are more or less limited to 2.5 hours. so you cant operate flights of longer duration without any Frill, so No-Frill becomes impossible to implement for passengers. 3. increased competition from proper carriers and other no frill carriers. OPPORTUNITY 1. tapping the segment which is not using airline to travel at all. i.e. people who are using Bus or car or train to travel from KL to LangKawi 2. Regional International flights of 2.5 hrs duration. THREAT 1. Rising Fuel Cost 2. more competition from State-owned Carriers Table of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations………………………………………………………...
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...Malaysia lead the charge in keeping children safe online,” said Christian Thrane, Chief Strategy and Corporate Affairs Officer, DiGi Telecommunications.http://www.telenor.com/asia/assets/malaysia/story-child2.png From asia telenor 2 Helping moms help their children Far too many babies in Thailand still begin their lives nameless. They are born unregistered, officially unknown to the state. This can turn into a life of lost opportunities, as they miss out on basic rights to nationality, public services, vaccinations and education. UNICEF reports warn that unregistered children are also more vulnerable to human trafficking. The problem sparked a larger, collaborative project between Telenor’s local partner, dtac and UNICEF, the Ministry of Public Health and the Bangkok Children’s Hospital. The idea was to launch the Best Start programme, beginning with the *1515 Mother & Child Info Service, an SMS and Hotline service to give moms vital information that ensures their youngest family members get off to the best possible starts in life. The programme will also soon launch its birth registration service to enable new moms to quickly and easily register their newborn children via mobile Internet. “The Mother & Child service generates 1,000 informational SMS messages to help both...
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