...achieving research-based goals through the application of communication strategies and the measurement of outcomes” (Kendall 1996, p.3). This paper examines the value of the modern-day IPR practice through a case study from an overwhelmingly successful IPR campaign ‘Best Job in the World’ sponsored by Tourism Queensland, Australia. Firstly, the research methodology will be introduced. Secondly, an introduction of the campaign will be sketched. In the third section of the paper, the analysis of the campaign is structured in three subitems with theoretical references. In the following section, a post-hoc evaluation tries to examine the case through a logical model. Lastly, by drawing from the previous analysis and evaluation, the paper exposes the findings in the values of modern-day IPR campaign. Research Methodology When considering what research methodology is appropriate and shall be adopted in the course of analyzing and evaluating this IPR campaign, it is important to understand the patterns and attributes of the study case. In view of the ‘Best job in the world’ IPR campaign is a typical model of modern-day IPR campaign, which is different from traditional PR campaign in terms of the PR strategies, execution and communication channels. Therefore, research methods correspondingly adopted contrastive analysis and evaluation in a literature review in accordance with academic theories. With respect to the methods of data and...
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...information is exchanged between individuals”. This exchange of information takes place constantly throughout the day for everyone, whether it is a lawyer talking business with his partner over the phone or a college student writing on Facebook in the back of his or her classroom. These new forms of communication, specifically the emergence of the cell phone and the more recent boom in social networking, have made the way we communicate with one another much different than how our parents used to communicate with one another. The critical forms of communication I will be focusing on are cell phones and social networking. An analysis of this emergence in communication technology reveals that while communication in our generation is much different and more advanced than it was in our parents’ generation, it is a positive change overall. The first form of communication I will be analyzing is the telephone. I will give a short history of this device. The telephone was invented by Alexander Graham Bell in 1876 using a bar magnet, a coil of fine wire, and a thin metal disk. Over time, this device was perfected and features such as the telephone dial were invented. This allowed each phone to be assigned a unique telephone number, or address. Nowadays, the dial has been replaced by a tone telephone, making phones much more advanced. You can see these advances for yourself in modern mobile phones, such as iPhones and Androids. The first mobile phone call was made in 1946 using the Bell...
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...the dates and networks of your media sources. First, you should report: 1. The percentage of stories dealing with crime 2. The proportion of different categories of crime presented (violent vs. non-violent, street crime vs. white-collar, et cetera) 3. Pertinent demographic characteristics of the offender(s) and victim(s) Next, you should assess and critically reflect on the representation of crime in the media: 1. Do the media present an accurate picture of the overall crime rate? 2. Do the media tend to focus on a particular type of crime? If so, why might this be the case? 3. Do the media present an accurate picture of offenders? Of victims? What notable differences exist between media representations and official data for these two groups? 4. What are the possible implications of media (mis)representations of crime in society? You may choose to review official statistics on crime here: http://www.albany.edu/sourcebook. This is a resource to be used in writing your response, at your discretion. It is not required. GRADING Your project will be graded on the strength and clarity with which you communicate your analysis of the data. This will be broken down the following ways: · Use of course material · Organization of ideas · Formatting of paper · Quality of conceptual points · Quality of supporting evidence Ethan Salley Sociology 215 Media Project The media has been a source of controversy and speculation in a variety of social issues. Whether it be race, crime...
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...THE EVOLUTION OF TECHNOLOGY: COMPARING COMMUNICATION METHODS OF MODERN SOCIAL NETWORKS TO RURAL INDIGENOUS GROUPS [DO NOT CITE WITHOUT PERMISSION OF THE AUTHORS] 1 ABSTRACT “It has become appallingly obvious that our technology has exceeded our humanity” (Einstein 1875-1955). This quote by Albert Einstein shows the vast technology changes experienced by humanity. The early indigenous tribes and groups had developed systems of communication and networks to conduct their daily activities (ie. trade, etc) with the use of technological resources which were far inferior compared to modern day. They created social networks to communicate and share common interests during their interactions. A social network defined is a social structure that encompasses individuals and organizations who become connected through sharing of common interests, for example in friendship, beliefs, knowledge, etc. In the modern era, post 1950s, humankind had begun to see a sharp climb in technology uses to ease daily tasks and activities. They created a social structure such that much of the interaction and creation of social networks revolves around the use of technology as a resource. Technology in the modern era has begun to be viewed as a means of effective communication and function for a majority of individuals. The comparison between rural indigenous groups of the past and the modern era communication methods can be studied to see whether technology has increased level of communication. ...
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...countless other amenities. Therefore, just considering the technology of the Internet upon its own merits, the Internet demonstrates an evasive technology that is not only a luxury to some areas of industry it is an economic necessity. Also, considering the advent of social media vehicles such as; Facebook, Instagram, and Twitter, technology enables anyone to have the potential to access to platforms for sharing their opinions. When one has access to a platform opinions and comments are created that can be both powerful and scathing for the good or bad. In extreme instances, becoming more commonplace, options and comments expressed can turn into threating harassment. In turn, many are experiencing a continuous pattern of “digital harassment” called cyberbullying. Cyberbullying is determined to be a new cause of fear in our society, especially in younger generations and adolescents. The narrative of this paper will discuss cyberbullying, its negative influence through the use of modern technology, and the ethical/social implications of that negative influence. How the technology of the Internet and social media use by adolescents causes mental health issues through cyberbullying, a negative and evasive ethical and social implication of technological use. Cyberbullying The term cyberbullying has been used more frequently in the past ten years, but what is actually considered cyberbullying? According to...
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...Preference: In a 21st century explosion of the media is the greatest revolution in fashion. Fashion is an indicator of class status, and monopolized by the aristocracy. A lower status group sought to acquire status by adopting the standards of the higher status. Media can be considered as a first medium to disseminate the fashion in public. In this assignment, we will study about the role of the modern media in shaping current fashion. The various elements of media involved in spreading of fashion information in the audience. What a person chose to carry reflects his personality or interest. A person’s choice more or less gets influenced by trend. Fashion is a popular style or practice, especially in clothing, footwear, accessories, home decoration etc. History: Fashion has been in the society since the human started with the clothes themselves. Back in the late 16th century and the early 17th century fashion denoted to the class. In ancient times Fashion Plates were engraved and colored with watercolors. In 1880 color printing and a method for making multi colors prints become stylish. In the same period of time magazines were published that played an important role in popularity of news about fashion. With the development of half tone printing process, which enables photographs to be printed on the same page as text without affecting the image clarity, fashion photograph has generated the most widely recognizable and enduring imagery of the time. Fashion television emerged...
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...ASSIGNMENT: 1 Write a reflective report on the impact of social media and mobile communication in your daily life. How should an organization manage its information systems to meet the demand of your generation? Executive Summary Social media and mobile communication both are becoming interrelated and major way of communication. The assignment contains exploration of these two major ways of communication based on personal reflection and possible ways to manage information system more effectively and efficiently in the favor of young generation. The study consisted based on analysis, execution of real life portrays and additional relevant information collected from the internet. Given suggestions on the eyes of user are included with pertinent points for better understanding so, separate recommendations are not included in the method. Focused point are, strong moderating and authentication system, age restriction for underage children, customization and target based information flow, innovative web-based customers account for mobile information system. Finally, the conclusion states that organization should put importance on the information flow, how user is trying to use it and what can be done to facilitate them. Table of Contents Executive SummaryTable of Contents 1. Introduction 1.2 Impact of social media and mobile communication2. Findings 2.1 Moderation and Authentication System2.2 Age Restriction for Underage Children2.3 Customization and Target...
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...Technology in modern communication [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] z [Pick the date] Technology in modern Communication SUBMITTED TO: Name | Ms. Tahmina Akhter | Designation | Assistant Professor | Course name | Business English and communication | Course code | F-101 | submitted by: GROUP NO: 12 NAMES | ID | mahfuzur rahman | 19-084 | MAEDUL ISLAM | 19-054 | SAMIUN NAHAR NITU | 19-174 | AFROZA LUBNA | 19-138 | RIPON HALDER TANMOY | 19-069 | | | | SUBMISSION DATE: 12/06/2013 Executive summary x Chapter -1 | 1.1 Background of report 7 1.2 Objective of the report 7 1.3 Scope of study 7 1.4 Methodology used 8 1.5 Preview of presentation 8 | Chapter -2 | 2.1 Technological evolution in modern communication 8 2.2 Electronic media in written communication 9 2.2.1 E-mail 9 2.2.2 Word processing 9 2.2.3 Electronic bulletin board 10 2.2.4 On line database 10 2.2.5 Internet 10 2.2.5.1 On line internet...
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...An essay on The Media The subject of The Media is a controversial issue. There are many factors which influenced the development of The Media. While it has been acknowledged that it has an important part to play in the development of man, it is yet to receive proper recognition for laying the foundations of democracy. Since it was first compared to antidisestablishmentarianism much has been said concerning The Media by those most reliant on technology, who just don't like that sort of thing. Here begins my indepth analysis of the glourious subject of The Media. Social Factors Society is a simple word with a very complex definition. When Sir Bernard Chivilary said 'hounds will feast on society' [1] he failed to understand that if one seriously intends to 'not judge a book by its cover', then one must read a lot of books. More a melody to societies dysfunctions than a parody of the self, The Media helps to provide some sort of equilibrium in this world of ever changing, always yearning chaos. Some analysts have been tempted to disregard The Media. I haven’t. If society has a favourite child, it is The Media. Economic Factors Increasingly economic growth and innovation are being attributed to The Media. Of course, The Media fits perfectly into the JTB-Guide-Dog model, a classic economic system of analysis. National Debt The Media The results displayed in the graph are too clear to be ignored. Of course the national debt is in financial terms 'holding hands with...
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...The Advantages and Disadvantages of Using Social Media During a Job Search Your Name Here Your Class Here Your Professor Here Date Executive Summary Social media is quickly becoming a key element in the modern day job search. The rise of social media and living in a connected world means more opportunities for job seekers, and utilizing your social presence online can indeed land you that dream job. There are many advantages of using social media for a job search. However, there are also potential disadvantages of using social media, and caution must be exercised to avoid losing employment opportunities. It is vital for job seekers to understand how recruiters and hiring managers are using social media platforms in all stages of the employee selection process. You should be careful about what you post, because it is a direct reflection of the image you are portraying to potential employers. However, you can also use social media to your advantage by creating and maintaining a consistently professional image. Introduction Social media is quickly becoming a key element in the modern day job search. Employers use sites such as LinkedIn, Twitter, Facebook and Google+ to find out much more about prospective employees than the information provided in their resumes. Social media has gained popularity over the years and since 2012 it has become the top online activity for many teens as well as other age groups. In fact, in 2013 there were over 1.15 billion registered users...
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...director of a local television station, it is my duty to make my lead story about what is happening in the community. A celebrity’s death is important to many, but the parks closing three days a week will affect my audience more. When reporting news, you should always think about the effects of the community and not the ratings. Rating matter, but not as much as people seem to think they should. Today’s headline is that the city council has just voted to close all city parks for three days a week to save money. I think we should get together and do a fundraiser to allow our children to play at the park when us adults need a break. They will probably close these parks from Saturday to Monday. These days are two of the days that children are not in school. What about our younger children not old enough for school. Many take their children to the park in the morning time, while the school-age children are at school. “Why do we need to save money at a city park, anyway?” City parks are free for the children to play anytime during the day. I think we need to protest the city council’s decision. “Don’t you think so?” Next on discussion today is that Whitney Houston has died. They found her body in a full...
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...TABLE OF CONTENTS PART 1 A) INTRODUCTION B) NEED & SCOPE OF THE PROJECT C) OBJECTIVE OF THE STUDY D) REASEARCH METHODLOGY a) DATA COLLECTION b) PRIMARY DATA COLLECTION c) SECONDARY DATA COLLECTION E) LIMITATIONS OF THE PROJECT PART 2 A) OVERVIEW OF THE ORGANISATION B) COMPANY PROFILE C) SERVICES PART 3 A) DATA ANALYSIS AND INTERPRETATION B) FINDINGS C) RECOMMENDATIONS D) BIBLIOGRAPHY E) ANNEXURE(QUESTIONAAIRE) Part I INTRODUCTION CHAPTER 1 A) INTRODUCTION Transport yourself back to a time when eager young recruitment professionals spent hours looking through piles of CVs and narrowing down candidates in face-to-face interviews. It may sound prehistoric to many of us, but it’s the fact. Let’s face it, the industry has been moving fast and today’s high-fliers teenagers with the amount of time they spend staring at computer screens, ipads, social media sites etc.. Arguably, the old way is more personal and the new is more scientific, but the big debate is which method gets the best results? Recognising traditional sources of Recruitment Before technology took hold, there was a lot more personal interaction happening between the candidates and the clients. Recruiters spent hours speaking to clients and industry contacts either on the phone, in one-to-one meetings, over lunch or at networking events. Besides getting down to business, they were picking up valuable industry trends and...
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...Digital Footprint Analysis of FamilyFun Magazine: Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and the resulting impact on readership. It involves research and analysis of different social media elements and ways in which print magazines embrace them. The overall objective of this project is to examine the digital footprint of FamilyFun magazine and successfully devise a measurable social media strategy (with tactics) for it. The research highlights different ways present-day magazines use social media channels. The results of FamilyFun magazine‘s social media audit are tabulated in the presentation that follows. The presentation also includes the competitive analysis of FamilyFun magazine, which forms the basis for developing strategies and tactics for it. Additionally, the social media analysis of FamilyFun magazine provides an in-depth understanding of social media presence of parenthood magazines. Finally, based on the overall research and analysis, a list of best practices for effectively using different social media channels is laid...
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...Erum Haider Pol 320 6 May 2014 How do social media shape the social movements in modern times? A comparative study of Ukraine Crimea crisis and Egyptian revolution for democracy! A social movement can look like and be called many things. Whatever their appearance or name, the goal of all social movements is presumably the same: a change for the better. If this is indeed the ultimate objective of a social movement, it is well worth considering how successfully a movement achieves that objective. In the past ten years, several social movements have grabbed the world’s attention for the change they promised. Deemed successful for achieving their goal of change, though not necessarily change for the better, further evaluations have been sparsely performed. However, in judging social movements, what happens is shaped to a greater degree by the media, specifically. We shall look at modern day Egypt and Ukraine in our analysis. The effect of social media—and the Internet more generally—in both sets of protests is undeniable yet also distracting. Like most historic events, these protests and revolutions were in part possible due to a new technology. Flipping through the pages of history we see that The Reformation in Europe was aided by the invention of the printing press; the revolutions of 1848 occurred in some respect thanks to the invention of the telegraph which transmitted news across Europe of one set of protests overnight; the age of modern terrorism, from the late 18th century...
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...Social Analysis Report Children Obesity Mengtong Huang Holly Lachapelle Jung Ohyeon Professor Fidaa Shehada Global Citizenship (GNED500204) Due date: December 3, 2015 Introduction of children abesity and connected with GNED 500(by Holly Lachapelle) The topic of our social analysis is child obesity. As far as we know, childhood obesity is becoming a growing epidemic in the modern world. According to Centres for Disease Control and Prevention, “The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to nearly 21% over the same period.” (Ogden,2012) These numbers are concerning because childhood obesity leads to long term health risks including diabetes, heart disease and many cancers. As our society becomes increasingly technologically driven, our youth are becoming less and less physically active. Today’s children are more likely to send a friend a text rather than run over to their house and “call on them”. Modern conveniences and entertainment such as videogames, television, the internet, facebook and kid-friendly fast food joints play a major role in the growing rate of childhood obesity. Currently there are many efforts being made to slow down or reverse the negative effects of living in modern day society for our children. Some of these attempts include increased awareness about nutrition and...
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