...Fibre Cement Sheets A Marketing Perspective Fibre Cement Sheets A Marketing Perspective 1. Introduction Fibre Cement Sheets (FCS) account for around 11% of the roofing market in India. Valued at around INR 39 Billion, this industry segment is expected to clock growth rates of about 8 to 10 % [1]. The industry follows an oligopoly market structure and hence the players have similar pricing and limited brand premium. The big 4 in this industry, (viz Everest Industries Limited, Hyderabad Industries Limited, Ramco Industries Limited and Visaka Industries Ltd.,) cover about 70% of the market capacity. a. Growth Drivers Along with the growth in the overall roofing market, the Fibre Cement Sheet market is growing on count of the following factors: a) Increased Income in rural areas: gradual shift from thatched roof. b) Growing government impetus for affordable rural housing c) Advancements in technology, making it a viable alternative to traditional housing material like clay tiles. d) Increasing warehousing requirements in urban, semi-urban centers. e) Increasing urbanization of India, as shown by the rapid increase in the number of towns. (Census towns in India grew from 1362 in 2001 to 3894 in 2011.) 2. Segmentation Though FCS was primarily used for industrial purposes, increase in the production volume, along with ease of access has transformed this into a retail product. The users for FCS can be grouped as per their common needs...
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...them into nine classes, which are top out-of-sight, upper, upper middle, middle, high proletarian, mid proletarian, low proletarian, destitute and bottom out-of-sight. However, from my superficial perspective, there are only three classes which are upper, middle and destitute classes.When I was young, I think there are only poor people and rich people. Even for now, I have not noticed that there are so many classes existed in the society. Or in other words, every classes are exclusive, it is hard for people to pay attention to others if they are not in that class. However, this phenomenon has been changed gradually due to the fact of migration. People migrate based on many reasons, which can be economically, politically or may pursuing lifestyle. As Sandra Tsing Loh stated, “In the past, U.S. migration patterns were based on...
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...Entourage idealizes the lives of wealthy individuals and humiliates those less fortunate, not only reinforcing the ideology that wealthy individuals are more empowered than poor individuals, but also enforcing the idea that a lavish lifestyle is the “standard” LA lifestyle and should be naturally desired. Though the characters composing Vincent Chase’s “entourage” all live lavish lifestyles, the bulk of their income and fame is brought to the group by Vince’s advantageous acting career. The celebration of the consumer ideology is emphasized in every aspect and episode of the Entourage lifestyle; the group lives up to the Hollywood standard of spending money, partying regularly, and, in turn, being gratified with sex. Entourage displays a narrow range of...
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...Money is the currency used all around the world for means of exchange. The majority of society seems to agree that money cannot buy happiness; but does it? People that choose to acquire wealthy lifestyles are often seen as self-centered or greedy. Greed is the natural, intense and selfish desire for something that exists in us all. Every single being on earth possesses some type or form of greed. Naturally we condemn others for having this trait, so I decided to pursue a different perspective. Money itself cannot truly buy happiness. If you think about this in a literal form, it makes sense. No one is actually able to “buy”emotions or feelings with an object. Granted money cannot buy happiness, money is able to buy things that supply a feeling of happiness. Money can buy the ability to give to others. A researcher at Harvard University found that giving to others is boosting people emotionally and physically. I can agree this is accurate because when people serve others they become more happy. Typically, a sense of cheerfulness or optimism is felt after helping someone. Think of a time when you helped your grandparents do something they are no longer able to accomplish. That same feeling is felt when money is donated to special organizations we admire. Celebrities like Beyonce, Taylor Swift and Matthew McConaughey have donated millions of their earnings to different charities and organizations across the world. If these celebrities that are worth more than millions of dollars...
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...my trip the Road to Financial Wellness, a grassroots and social-media experiment to turn local money discussions into a national conversation on financial well being. After my backpacking trip around the world in 2012, I realized I was able to live my dream lifestyle because I understood and improved my relationship with money. I used the term "money mindfulness," which means being in the moment and fully aware of all the facts — financially and emotionally — to make better financial decisions. I've learned the importance of applying financial knowledge to help live your dream lifestyle. I wanted to share this with the world — or at least, this summer, with the US. My team of four participated in panel discussions; explored large cities and small towns; spoke with people at festivals and local coffee shops; and held events at churches, restaurants, barbecue joints, bars, colleges, and credit-union locations. I had a mission, and that was to motivate and break the social taboo around money. I began that conversation by sharing these 11 money lessons with over 8,000 people. 1. Take advice from people who are living the life you want to live. 2. Have a lifestyle goal, not just a financial goal. 3. Be mindful of the financial conversations you're having and not having. 4. Wealth isn't measured by how much you spend, but by how much you've saved. 5. Beware of lifestyle inflation. 6. Live your dreams, not someone else's. 7. The purchase of goods and experiences...
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...place in the early 1920’s. There is also a great divide in class and society. You have the wealthy and arrogant east egg and west egg citizens who have either had money in their family past down from generations of inheritance also receiving a fine education at an ivy league school or you have the new money and live in west egg earning a living as a bootlegger or involved in other mob activities like Jay Gatsby who was raised on hardships growing up. But like most people in today’s society you have the valley of ashes which resembles our middle and lower class of people who may be hard working people yet they don’t have the financial benefits of being born into wealth. The American Dream of living a prosperous life and being rich and earning a high level of importance in society just to impress people or attract someone to you is something that all of the characters surrounding Nick Carraway have in common. They idealize fame and fortune, yet wealth and greed does not complete the American Dream and cannot make one’s life perfect it only leads to failures. When Nick Carraway moves from Minnesota to Long Island as a bond brokers the perceptions of his new east and west egg friends are that they all have affection for money and popularity yet Nick comes to realize just how careless his friends really are with their money....
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... INTRODUCTION Lifestyle auditing is the study of a person’s standards of living and uses this information to confirm whether it is consisted with their reported income. This involves the tax authorities conducting independent investigations on business trusts, individual tax payers and company. This is done to ensure that monthly living the monthly living expenses of the tax payer are consistent with his assets and income statements that what was declared. Lifestyle auditing is one of the critical tools used by the management in helping in the detection, prevention and correction of fraud and error on a timely basis. Life style auditing is a term that is used by forensic auditors to find out whether the lifestyle of an individual directly relates to their know income streams Lifestyle auditing is simply the putting together of various databases which give the management and also investigators a quick view into certain aspects of the life of an employee. The use of a life style audit will legitimately lead to the prevention and detection of fraud. HISTORY In the recent past, there has been an increase in corruption cases such as taxpayers colluding with tax collecting officials hence posing a great challenge to public service as the government cannot collect enough money to finance setting up of schools, hospitals and other infrastructure for its citizens. public servants continue to waste the money collected through dubious payments...
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...the foreigners. The reason for the sudden influx of money in society is due to the war taking place, thus the Americans set up a base in the area. With the appearance of a military base, there is a sudden rise in the number of ‘jobs’ in the country, quick jobs that require little to no supervision or training. Also with the money influx, in the minds of the people, there is a whole perspective on the importance of money (change in lifestyle consumerism). This change is so drastic it even reaches the stage from one’s perspective that everything has a price and can be bought. However, not all people perspectives are changed as there are still some who cling to the old lifestyle and ideal that ‘the crop he plants and reaps himself makes a man’. An ideal example of this is Mitchell. This is extensively shown and proven as he flashes money in the faces of the girls and he is often at the bar purchasing all the drinks for the men. He does this as in his eyes, and to majority of the society (ideally those with ‘power’), this is the new definition of being a man or being manly. He also therefore embraces this new culture as it provides him with income and a place in the working class. As was mentioned earlier, as many accept, many reject this type of lifestyle. One such person is Bolo. It is clear from his actions of threatening to destroy the church and the morality of the village that he unsatisfied with this change of lifestyle/pace of life. This change in the village also endangers...
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...The number one hit album in America eight weeks in early 1977 . “California Hotel” is a song produced by the Eagles, in the 1970's. Similar to many other songs and articles, “California Hotel” talks about the lifestyle these artists encountered after settling in California. To many people, living in California was a dream. In “Golden State, Golden Youth” Kirse Granat May states,“To those who followed the rush to gold, California remained unique: a place to regain health, live on the frontier, build a railroad, exploit agricultural possibilities, discover oil, or make fortunes in real estate. For newcomers, it was still the land of the second chance, glowing with opportunity amidst sunshine.” The Eagles were a band that moved to california to pursue their dreams, just like millions of people across the world. These artists heard many rumors about the endless money, women, and fame thats awaiting for them in the golden state, so they took their chances. Unlike many people which moved to california, their dreams of money and fame came true. But what they didn't know is that everything comes with a price. The lifestyle that came with that much fame and money, was a life style that had no true love, only meaningless sex, drug abuse, and an unethical life. After these artists discovered the true life of a Californian star, they wished they have never came; they tried to escape the life they were living but it was too late and they couldn't. The introduction of this song was very detailed...
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...Pursuit of Happiness As life continues people are always striving to find their own forms of happiness. But what defines happiness? Happiness is found in different ways for different people. Is it achieved through money? Some people find that wealth ultimately makes them happy. Or could it be the feeling of being accepted by your peers? Trends are followed because people want to fit in. Society can consume someone because the feeling of being accepted can create happiness for that individual. Or could happiness be related to your position in class. Some believe that the poor cannot be happy because they are poor and the wealthy upper classes are the happiest of all. What could make someone truly happy? Different questionings of happiness appear in Leo Tolstoy’s books Family Happiness and Death of Ivan Ilyich. Tolstoy portraits the search for happiness in his two books through society, wealth, and social class. In the book Family Happiness, the main character, a young girl named Masha was driven through the acceptance of society. She wanted to be a part of “the normal”, and believed that would make her happy. Ivan Ilyich of The Death of Ivan Ilyich believed he was happy only when he was wealthy and a part of the upper class. Classes have been molded since civilization truly formed. The Greeks, the Romans, and even the present-day United States have classes. The only thing that has changed is the sizes of each class over the centuries. In Leo Tolstoy’s...
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...in the workplace can greatly benefit the company and their employee’s at personal and business levels. It is no surprise that a manufacturing company cannot run an efficient business without their employees being present at the job site. However, with health cost steadily keeps rising and costing the company lots of money, they cannot afford to lose employees for health reasons. Today, employers are suffering more than ever of losing money, not just because of the economy but also of their employees. Employees are being absent from work due to their poor health and lifestyles. Employers are implementing wellness programs to help employees get familiar with other options in changing their lifestyle. The question the employers should be asking is; are we doing enough to ensure the health of their workforce? The majority would simply say; they don’t know. Today, more employers are implementing wellness programs to assist their employees, who aim to better the current health status of the employee and also reducing costs to the company. Encouraging employees is a top priority to start a wellness program on the right track, it is not easy to change employee lifestyle like increasing physical activity, eating habits, reducing stress, and ceasing tobacco use (Lastowka, 2011). The link between the health of the employee and the employer cannot be ignored. Studies have shown that by having a corporate wellness program implemented, it can make a huge difference on employee wellness and...
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...better lifestyle and earn more money. College is important because it is more explorable for a person. For example, by attending college gives people the privilege to learn about any subject they desire and what level of education they want to work in. In Document A the author states “ Doctoral degree- $1,623, HAS - $678.” The evidence reveals that with high school a person can earn some money to live off of, but by having a doctoral degree or any other degree you can earn more money. In Document B, the author claims “ Chemical Engineering- about $2.2 and Computer...
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...frugal and they think it means being cheap but being frugal doesn’t mean being cheap. Being frugal means caring about your money, and trying not to waste it. It means valuing your money, getting the most from it and being smart about how and where you spend it. In behavioral science, frugality has been defined as the tendency to acquire goods and services in a restrained manner, and resourceful use of already owned economic goods and services, to achieve a longer term goal. Frugality may contribute to health by leading people to avoid products that are both expensive and unhealthy when used to excess. Frugal living is mainly practiced by those who aim to cut expenses, have more money, and get the most they possibly can from their money. Different spiritual communities consider frugality to be a virtue or a spiritual discipline. The basic philosophy behind this is the idea that people ought to save money in order to allocate it to more charitable purposes, such as helping others in need. There are also environmentalists who consider frugality to be a virtue through which humans can make use of their ancestral skills as hunter-gatherers, carrying little and needing little, and finding meaning in nature instead of man-made conventions or religion. Cheapness is a lot different from frugality. Cheapness is when you have enough money but you still refuse to spend money on things such as not wanting to leave a tip at a restaurant even though it is an expensive five star restaurant. Cheapness...
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...Is Consumerism the Answer to America’s Faulting Lifestyles? Images and suggestions of classism, wealth, and status are rather common sights. Impulse is the ultimate killer. We give in to the things we need the least and we give in to that impulse because we are force fed the image that those impulses or needless purchases will gain us a certain amount of respect or an image that will be admired by others (Cain). It’s hard to make a living in most places, especially cities like New York where the minimum wage is $8.75 an hour yet the average rent is over $3000. How is it possible to live an average life and seek social acceptance while trying to stay up to date on the latest trend and trying to maintain a positive image. In today’s time staying...
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...Infectious diseases are now the world's biggest killer of children and young adults. They account for more than 13 million deaths a year - one in two deaths in developing countries. Over the next hour alone, 1 500 people will die from an infectious disease - over half of them children under five (WHO, 1999). The main causes of these deaths from infectious diseases occur in developing countries - the countries with the least money to spend on health care. Instead of this, in wealthy countries people are suffering from non-communicable diseases, just because of their illness related behaviour.Non communicable diseases are the top cause of death worldwide, killing more than 36 million people in 2008. Cardiovascular diseases were responsible for 48% of these deaths, cancers 21%, chronic respiratory diseases 12%, and diabetes 3% (WHO, 2011). This health inequality effects not just how people live, but often dictates how and at what age they die. In this essay I would like to reflect upon the main causes, preventions about all diseases whether it is infectious or lifestyle related diseases, and my response to the global health inequalities that is existing. According to Willi (2004) the sociological imagination consist of four interrelated parts:1) Historical factors, 2) Cultural factors, 3) Structural factors, and 4) Critical factors. I would like to explain historical factors in relation of my topic. I am born and grew up in Asian region, there People are likely to try native remedies...
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