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Monopolistic And Oligopoly Competition Case Study

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3.0 Introduction to Monopolistic & Oligopoly Competition
In today’s business context, firms facing numerous challengers when considering enter into different market segments. Monopolistic competition is a market structure where varieties of firms compete in a marketplace by providing differentiated products (Kumar and Chatterjee, 2015). Besides, an oligopoly competition involved the domination of a few firms in the market where producers offer homogeneous or differentiated product to a large number of consumers (Wen and David, 2001).
3.1 Characteristic of Monopolistic Competition
Monopolistic competition is characterized by many sellers in the market; involving numerous independent firms competing in the market lead to a high degree of competition. On the other hand, …show more content…
Due to the fewness of oligopoly firms, the decision made by each firms would affect each others, which is defined as mutual interdependence. They have to consider some factors such as output level, pricing strategy during production period (Okuguchi, 2013). They recognized the mutual interdependence lying in the market where a price cut may provoke price war. Thus, firms choose to cooperate with each other to form price rigidity in the industry (Fudenberg and Tirole, 2013). Under this situation, the price rigidity is defined as the constant of price regardless of the changes in demand and supply conditions. Firms often conduct other efforts to compete with competitors such as advertising, quality of services as well as the attribute and features of the products. Moreover, the kinked-demand theory would further explain the behaviour of firm in a non-colluding oligopoly. This theory involves two demand curves. It is stated that if a single firm reduces the price, others firms will follow the strategy. However, if a single firm increases its price; others firm will not do likewise (Arnold,

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