In terms of advertisements, you will never find a still photo ad to look as red as the Monopoly Own It All 4, photographed by Ralph Baiker, directed by Petra Sievers, Copywriter: Michael Muck, Illustrator: Lichtmaschine Berlin, Photographer: Ralph Baiker, Retouching: Henning Moser,and distributed by J. Walter Thompson in Frankfurt Germany.

The entire picture is bright red except the workers and customers have very distinct clothing, steering well away from the background and lighting. The man talking to the attendant in the front appears to have is backpack red, perhaps showing that he might be investing into the game, while the woman behind him appears to be in a shock and awe moment analyzing the room very distinctively. Both of the customers …show more content…
The television help indicate why this setting is set back in time. As does the non digital clock that you would most likely see in modern times. This is important because this indicates that Monopoly is not a new game, rather a very old game that has had a lasting impacting on the world. Since it is relatively old the addition to the game is to help you get lost in time and relate to when the time the game was made. The shadows on the characters face show a side that could be due to the lighting, but there is more of a reason for that. On the far left of the photo you see a person whose face shows deception, kind of showing that the person is tricking whoever is on the phone with them. Notice that I have not identified the gender of this person, frankly because I personally think it is a man dressed up as a woman in order to help himself get something he wants This helps because players need to do that in order to progress through the game. We do not get to see the male customers face to make an analysis of that but we do see the female customers. She is lost in what she is seeing but also you could possibly get a sense she knows what is going on and she is playing …show more content…
Remember the woman has a variety of colors that she is wearing. This may be because of the colors representing her emotions. She is wearing light green, light blue, and light purple. The green obviously describes money and maybe even growth. The light blue symbolizes trust, loyalty, and intelligence. While the light purple is the most crucial. The light purple and generic purple show royalty. And while green represents money the purple shows what you have with the money. Not only that but purple is known for dragging the most attention towards kids, which represents who plays this