...Wn Morrison Supermarkets Plc is the fourth largest chain of supermarkets in the United Kingdom. It was founded in 1899 by William Morrison. Originally it started as an egg and butter stall in Bradford, England, the same location of it's headquarters. Morrisons opened it's first store within the town centre in 1958 and then opened it's first superstore in 1961 named "Victoria". Morrisons is part of the FTSE 100 Index of companies and has had a market share of 11.8% as of December 2008. This market share has made Morrison the smallest of the "Big Four" supermarkets behind Tesco (30.9%), Asda (16.8%) and Sainsbury's (16%). In 2004, Morrisons conducted a takeover of Safeway which propelled the business becoming the fourth largest supermarket in the UK with currently over 400 stores and 132,000 employees across the business. The Morrison family currently owns around 15.5% of the company. Strategy Plans The organization is concentrating on increasing clientele for the business so they are preparing and using different techniques with their main focus on offering fresh foods such as fresh fruits and fresh vegetables. The organization has it's own packaging factory and they are trying to offer various types of packaging meals, for example pizzas, pies, cooked meats, and sausages as well as packaging dairy products and bread. The organization acquires it's resources straight from the butchers. This is considered a great strategy technique for the organization. Their aim is to provide...
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...Module Assignment One 1.0 Introduction to the assigment - Morrisons The supermarket chain to which this report refers to is ‘Morrisons’; this is considered to be one of the big four supermarket retailers in the country and since its creation in 1899 has grown from strength to strength. Morrisons is a family run empire that first started as an egg and butter merchant in Bradford, as times progressed its first supermarket was opened in 1961 (also in Bradford), throughout the 1970s and 1980s the company diversified into distribution of stock, and in 1999 its 100th year of trading it also opened its 100th store. In 2000 its first store opened in Wales, and in 2004 they branched into Scotland. “The OFT said the big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - had built up their dominance of the food retailing business over the past six years.” , A sign of the times was when the company took over the Safeway’s Group ‘creating the UK’s fourth largest supermarket group’. At present there are more than 360 stores; several factories, distribution centres and head office administrative posts across the country employing over 130,000 staff and welcoming around 10 million shoppers each week; their mission statement is ‘to deliver the very best for less’ . 2.0 A review of the macro environment of Morrisons ‘Macro environment relates to the larger forces that have an impact on society as a whole and not just on one or a few organisations…the company’s macro-environment...
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...Hand-in Assignment Introduction A supermarket business founded by William Murduch Morrison back in 1899 starting as a wholesale egg merchant, then changed into a retail organization after becoming a private limited company. The company’s breakthrough happened during the 1960’s when Morrison’s first supermarket was opened, then followed by two other supermarkets, and during that period the Morrison’s ‘M’ logo was designed. More business grow occurred by the acquisition of Whelan Discount Stores and the development of new headquarters and other facilities, the business grew until to a point where the warehouse and distribution centre has become too small in the 1980’s, where the decision came to open a new warehouse, and continue the development (Williamson et al, 2004). As the corporate strategy of Morrison is not cleared by the organization itself in the case study (Williamson et al, 2004), but that does not mean they do not have one, all organizations do. A simple explanation of Morrisons corporate strategy is to be a specialist in food for all level of consumers, by focusing on three main values which are the freshness and quality of food, value of product, and service. Business Strategy Ansoff Matrix Ansoff matrix can help in screening options to business growth in the industry and choose the best option considering different situations (Internet). Generally in the supermarket industry the four strategic approaches can be analyzed and show ways to make growth in the...
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...Born on February 18, 1931, in Lorain, Ohio, Toni Morrison is a Nobel Prize- and Pulitzer Prize-winning American novelist, editor and professor. Her novels are known for their epic themes, vivid dialogue and richly detailed black characters. Among her best known novels are The Bluest Eye, Song of Solomon and Beloved. Morrison has won nearly every book prize possible. She has also been awarded honorary degrees. Early Career Born Chloe Anthony Wofford on February 18, 1931, in Lorain, Ohio, Toni Morrison was the second oldest of four children. Her father, George Wofford, worked primarily as a welder, but held several jobs at once to support the family. Her mother, Ramah, was a domestic worker. Morrison later credited her parents with instilling in her a love of reading, music, and folklore. Living in an integrated neighborhood, Morrison did not become fully aware of racial divisions until she was in her teens. "When I was in first grade, nobody thought I was inferior. I was the only black in the class and the only child who could read," she later told a reporter from The New York Times. Dedicated to her studies, Morrison took Latin in school, and read many great works of European literature. She graduated from Lorain High School with honors in 1949. At Howard University, Morrison continued to pursue her interest in literature. She majored in English, and chose the classics for her minor. After graduating from Howard in 1953, Morrison continued her education at Cornell University...
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...acts of communism and the reign of Hitler, they fought bravely to expel Nazi Germany from the world and witnessed an attack on their own nation. They were a nation of go-getters that believed in the American Dream and worked to fulfill it. The children of this noble and brave generation found themselves questioning the world they lived in and the powers that held control over them. This new, counter-culture generation was later coined the Hippie Generation. Through the Celebration of the Lizard, Jim Morrison reinvents the idea of freedom, excess, and the search for individual identity at a time where the counter-culture movement was gaining massive popularity. This new culture, created out of America’s individuality, later went on to become the biggest and most widespread movement that preached the importance of the individual and expelled any belief in capitalism. “The road to excess leads to the palace of wisdom..” was a quote taken from William Blake, an English poet, that Jim Morrison held close to him. This quote is more than a line from a poem but a motto for a generation that strayed away from contemporary thought and forged a path that was their own in each and every way. The Hippie Generation grew out of an already established non-conformist movement known as the Beat Generation, or Beatniks. The Beatniks were a collection of authors living in New York city best known for writing against anything conformist. Many were openly homosexual, something absolutely absurd at that...
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...American novelist, Toni Morrison in her acceptance speech “Nobel Lecture,” places a great deal of importance to the power of language, as well as reminding future generations that having such power takes a lot of responsibility. Morrison’s purpose is to urge us to recognize the lasting impact of the past and warns us against the misuse of language. With a passionate tone, she appeals to the feelings and experiences in her audience. Through her brilliant syntax along with her wonderful use of metaphors, her message is one of optimism and the guarantee that one day the power of language will eventually unite us. By opening with an anecdote of the blind, but wise old woman Morrison introduces us to the life of the bird. The bird’s life can be thought of as living or dead---the same can be said for language. There are the writers who can ‘kill’ the language; it comes to the extent where they begin to drain it, weakening the power from it. In this case, it initially seems that the youth mock the blind woman and want to destroy things the elderly cherish (for example, language) because it’s the believed nature of the youth: “For her dead language is not only one no longer spoken or written, it is an unyielding language content to admire its own paralysis.” In other words, the language with the sole reason that what its saying merely sounds beautiful, it is satisfied and living in bliss. This language that admires itself has come to the point where it doesn’t welcome the flourishing...
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...Research Paper #2 Chloe Ardelia Wofford, most commonly known as Toni Morrison, is an American novelist and professor. She was born on February 18, 1931, in Lorain, Ohio. She is the second child among her sister and two younger brothers. She came from a black working-class family that took pride in their heritage. As a child, Morrison enjoyed literature, unlike most children. She had a variety of favorite authors such as Jane Austen and Leo Tolstoy. She later on attended an integrated school with Europeans, Mexicans and Southern blacks. Since she adored literature, she was the only black student in her first grade class who could read. She maintained excellent grades and graduated with honors from Lorain High School in 1949. Wofford continued her education at Howard University, where she majored in English with a minor in classics. During this time, she alternated her name to Toni, since most people had difficulty pronouncing her original name. In the years she spent at Howard, Toni participated in a repertory company and graduated in 1953; more over, she later on attended Cornell University and achieved her master's degree in 1955. Wofford taught introductory English at Texas Southern University in Houston. A year or so later she met Harold Morrison, a Jamaican architect. The two ended up falling in love and eloped in 1958. They had their first son in 1961, who was named Harold Ford. Although, she was suffering from an unhappy marriage because she felt that her husband...
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...2014 The briefing paper for Wm Morrison Jie Fan 2014 The briefing paper for Wm Morrison Jie Fan Introduction of the supermarket Wm Morrison Wm Morrisons was founded by William Morrison in 1899, is the fourth largest supermarkets chain located in the United Kingdom. There are four cost-advantage strategies within the operation of the Morrisons (Wm Morrison Supermarkets PLC. 2013). Firstly, Morrison manages to operate all of commerce ‘in-house’. In addition, it has its own fresh food factory and operates its own meat processing facilities. Moreover, it has its own transport fleet. Morrison has set up a successful supply chain, which is expected to reduce logistics and warehousing costs. In addition, Morrison also offers good training to its employees to reduce waste. The low price strategy is in good accordance with customer needs, which is beneficial in providing good management structure with reduced cost. Analysis of the industry and competition statement In order to make the most advantage out of the limited financial resources and manpower, a cost-efficient operational management is very necessary. The operational management is concerned with operating and controlling a system which takes inputs of various resources and produces outputs of goods and service (Guardian (UK), 2011). In terms of operation, Morrison is managing its own food factory and also building long-term partnership with suppliers. It is providing both branded and own branded products...
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...headquarter is located in Cheshunt, United Kingdom. Tesco has been functioning in 14 countries across Europe, Asia and North America. With the help of private label programme that are well established, Tesco engaged in producing high quality products. A key strategy because of that Tesco is on world’s third place in retail stores sector is that the company uses and believes in own-label brands which are well-targeted containing the up-market low-price ‘Value’ and ‘Finest’ labels. Morrison Morrisons Plc, also called Morrison Supermarkets, is the world’s fourth largest supermarket chain in the UK. It is on the list of FTSE 100 Index of companies. Morrison all over the world considered as one of best stores that provide fresh quality food products. The company was founded in 1899 by William Morrison and headquartered in West Yorkshire, Bradford, England. Along with 132,000 employees the company is functioning with approximately 500 stores counting 14 M Local Stores around the United Kingdom. The key strategy of Morrisons is the promise to offer its customers with exceptional quality, value and service. Financial Analysis Financial Overview of Tesco Tesco's share of the UK grocery market in the 12 weeks to 18 March 2012 was 30.2%, down from 30.6% in the 12 weeks to 18 March 2011. This year's statement on Christmas sales provided far more cheer. The company reported a 1.8% increase in like-for-like sales in the U.K. Today, the shares trade on a P/E of 10.9 times consensus expectations of...
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...The Bluest Eye by Toni Morrison Beauty is said to be in the eyes of the beholder, but what if the image of beauty is forced into the minds of many? The beauty of a person could be expressed in many different ways, as far as looks and personality goes, but the novel The Bluest Eye begs to differ. It contradicts the principle, because beauty is no longer just a person’s opinion but beauty has been made into an unwritten rule, a standard made by society for society. The most important rule is that in order to be beautiful, girls have to look just like a white doll, with blue eyes, light pink skin, and have blond hair. And if they’re not, they are not beautiful. Pecola, one of community’s ugly children, lives life each day wanting to be accepted. “The wider community also fails Pecola. Having absorbed the idea that she is ugly and knowing that she is unloved, Pecola desperately wants the blue eyes that she understands will make a child lovable in American society”(Kubitschek 35). In The Bluest Eye, Morrison argues that the black females in society have been forced to accept the blond hair blue eyed image as the only beauty that exists. Little girls in Lorain had it set in their heads that they should all grow up owning a blond haired and blue-eyed doll, also known as Shirley Temple. These images were placed in their minds, making them feel as if they had to live up to the expectations by going with the crowd, and letting their surroundings influence them. “Adults, older girls...
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...ENGL 112.003 African-American Communities in Beloved Thesis: Toni Morrison focuses on negative impact of slavery on the well-being of African American communities throughout her novel Beloved by depicting the damage done, its effects on individual characters, and the renewal of community. 1. The enforcement of slavery has destroyed black communities and families 1. Families throughout Beloved were split due to slavery 2. The community of 124 abandons its members 1. Characters are negatively impacted by the lack of community 1. The deeds and traits of Six-o compared to the rest of the men living at Sweet Home 2. Denver and Sethe’s lack of identity due to a lacking of maternal figures 1. Toni Morrison provides ways to repair a broken community 1. The significance of Beloved as a means to address the past 2. The individual efforts of characters compared to the successes of the community and the importance of Baby Suggs and the Clearing Conclusion African American Communities in Beloved Toni Morrison’s Beloved is a wonderfully written novel filled with themes and symbolisms. The novel is told with a linear moving plot that is constantly short stopped by the recurrence of character’s repressed memories. A very prominent theme in the story is of communal identity. Morrison emphasizes throughout the story the importance of community. Toni Morrison focuses on the negative impacts of slavery on the well-being of African...
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...CHAPTER 2: Colourism and its impact on the lives of children Toni Morrison is an accomplished novelist in the history of African- American literature. Being a gifted and famous writer she plays with a variety of views, as blacks and whites, wives and husbands, children and parents who love and loath, understand and misunderstand one another. Morrison's novels represent Black-American appearance and realism, the magical and the factual, the catastrophic and the comic. She frames her tales within mythic narrative structures, thereby creating a heroic framework for her themes and characters. Her themes are often those expected of naturalist fiction- the social effects of gender, race, class, love, betrayal and the burden of the individual's responsibility for his or her own destiny. She develops a rich self-assurance and dull reality. By pitting different figures against one...
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...treatment of black people during the harsh times of slavery. She deeply intrigue’s the reader by using names which are uncommon or unheard of. Toni Morrison separate’s black and white people by giving the black character’s names that have sentimental value. She does not touch on the white peoples names, she gives them names that society would assign to them. When it comes to the colored people in the book she goes into depth with the meaning of their name and its origins. Toni Morrison first does this by getting Sethe’s dead daughter’s tombstone carved with the words “Beloved”. This is no easy task for Sethe because she has no money and has to have sex with the tombstone maker in order to get the work done. This the first point of the significance of names because it demonstrates that the baby is going to be remembered by Sethe in a good way, she wants the tombstone to have some significance to her. Sethe has to look past the things she did and see carving in a positive manner. On page 11 Toni Morrison says, “ What she settled for was the only words that mattered.” This suggests that Beloved’s tombstone will have a meaning that is important to Sethe, not just a plain tombstone that has no meaning or significance to her. Stamp Paid is a character that comes up several times in the novel. He is not a major character in the book, but Toni Morrison decides to expand on his characteristics and his past. She does this by telling the reader about his background when he opens up to Paul D in...
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...On the Acts of Love between Mother and Child in Toni Morrison’s Sula By Professor L.B. Johnson English 102.103 5 December 2011 Alicia D. Davis Professor L.B. Johnson English 102.103 5 December 2011 On the Act of Love between Mother and Child in Toni Morrison’s Sula Thesis: Eva is conflicted with the choice of putting her son, Plum, out of his misery or watching him die slowly; sacrificing herself to save her daughter, Hannah, or watching her burn; Eva is conflicted with the love she feels for grand-daughter, Sula and the contempt she also holds for her. I. Eva is left with the choice of putting her son, Plum out of his misery or watching him die slowly. A. Eva decides to remove stool from her son, Plum’s rectum to put him out of his misery. B. Eva decides to kill her son, Plum, to put him out of his misery. II. Eva is conflicted with the choice of sacrificing herself to save her daughter or watching her burn. A. Hannah’s dress caught fire and her daughter Sula watches. B. Eva jumps from a window to try and smother the fire with her own body. III. Eva is conflicted with the love she feels for Sula and the contempt she also holds for ...
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...1. This novel took place in Loraine, Ohio after the Great Depression from 1940 to 1941. During this time it was hard for people to find employment, especially blacks. It also shows the constant glorification of white beauty which lead to black self-hatred during this time. Furthermore, it was written at a major part of the Civil Rights Movement, which involved counteracting the bias that white is beautiful and black is not. 2. Toni Morrison is an African-American writer and professor. She grew up in Ohio, Lorain Where the Bluest Eye takes place. She developed a love for literature and storytelling as she grew up. The story is the told from the view of a 9 year old girl which would have been the same age as Morrison during time in the book. Showing the connection that the book has connection in her life personally. The story evolved from a conversation she had with a little girl in elementary school who wanted blue eyes. 3....
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