Trap-Ease Case Study.

1. Once in a lifetime opportunity.

Need to know the range of mouse trap offerings.

Need to know the level of marketplace acceptance, or not, of the various offerings.

Need to identify the need of consumers that this product would meet in contrast to other offerings that did not meet the perceved need.
"Why this particular conformation of a mousetrap?"

They needed to know that the product was the answer to a cry coming from the marketplace.

Trap-Ease mission statement.
Trap-ease America believes it has developed a product that fulfills a great need in the mousetrap product arena. We have worked hard to develop a trap that eliminates the need to be "involved" with the trapped subject.
The company's aim is to provide a seamless experience in pest control.
Our product is made to insure an "out of sight, out of mind" experience for the user.
The user is not invested in the caught object as it is with more conventional traps.
We believe that our product is great for the individual who wants pest control without seeing the pest.

My mission statement:

Pests are a fact of life. The fact is , pests invade the dwellings of people more than we like to think. The distaste of the presence of pests in a dwelling is unacceptable. Trap-Ease has made as its goal, the production and sales of pest-control devices that meet the need of sense-disengaging pest control devices. This is the main goal of our enterprise. 2. The target market - The chosen target was not well thought out. It was too general. It did not address actual need which had not been discovered. It could have ben broadened by segmenting it into different sorts of women. She could have broadened it with professionals, students, environmentally concerned invividuals, etc.

3. The product doesn't seem to have been