...European Scientific Journal June 2013 edition vol.9, No.16 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 THE IMPORTANCE OF MARKETING IN HELPING COMPANIES WITH THEIR GROWTH STRATEGIES: THE CASE OF FOOD INDUSTRY IN KOSOVO Ejup Fejza, Mr.Sc., PhD Candidate Alban Asllani, MSc, PhD Candidate Business and Management Department, Universum College, Kosovo Abstract Marketing is one of the main departments within an organization and its duty is to identify customer needs and wants and to produce or modify products in attempt to respond to market demand. Often it is found that the marketing department will work with the management in order to meet the market demand, create new markets and in many cases satisfy consumers’ wants. It can be considered as the bridge between satisfying consumers and the management in attempt to create profit for the company. The main purpose of the research is to analyze the growth strategies of food producers in Kosovo and to provide clear recommendations for companies in developing their products, penetrate or develop new markets or niches. During the research the paper finds that most of the producers we have analyzed have not yet developed nor established a marketing department, and in many case most of them are missing a marketing or sales personnel. According to our data, only 45% of companies, (thirteen out of thirty, part of this study), have an established marketing department or have hired someone to work as head of marketing. This is a sign that...
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...European Scientific Journal May 2013 edition vol.9, No.13 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 MARKETING STRATEGIES OF BOTTLED WATER PRODUCING COMPANIES: THE CASE OF KOSOVO Ejup Fejza, Mr.Sc Alban Asllani, MSc. Universum College, Prishtina, Republic of Kosovo Abstract One of the main functions within a company is the marketing area and as it is of the utmost importance and relevance of having an already established and well functioning department of marketing within the company, which would implement proper, just-in-time and a step-ahead of competition marketing strategies. Such an established and wheel functioning marketing department could potentially result in the company getting a better positioning in the market, will increase the company’s market share and satisfy customer needs, wants and meet their demands. Thus, creation and implementation a successful marketing strategy in business is very crucial, especially when we deal with a business such as water production, still or sparkling. The purpose of the research is to analyze the implementation of marketing strategies by Kosovo producers of water and to provide clear recommendations for companies that do not use marketing strategies. During the research we have found that water producers do not even have an already established marketing department, have not employed any marketing personal, nor they have a qualified sales person representing the company. According to our research of the existing water producing...
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...Ukratko o EU fondovima Poštovani polaznici radionice, Pred Vama se nalazi kratki prikaz najvažnijih fondova dostupnih u ovoj pretpristupnoj fazi. Ova skripta je skraćena verzija, sabrana sa niza internetskih stranica koje javno objavljuju informacije o raznim mogućnostima prijave na EU projekte. Informacije su preuzete poštujući autorsko pravo autora i navodeći izvor objave. U ovoj skripti trudili smo se ukratko objaviti informaciju o najvažnijim fondovima koji bi Vam koristili, uz navođenje linkova na stranice na kojima možete pročitati detaljne informacije. Želimo Vam sreću u prijavama na EU projekte! 1 Sadržaj Ukratko o EU fondovima ........................................................................................................... 1 Uvod – ukratko o IPA pretpristupnom programu EU i programima Zajednice ......................... 3 IPA .......................................................................................................................................... 3 Programi zajednice ................................................................................................................. 4 Mogućnosti za poslovni sektor, obrazovne i ostale institucije te javni sektor ....................... 5 O pojedinim fondovima .............................................................................................................. 7 Istraživanje i razvoj/Konkurentnost i Inovacije..................................................................
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