Premium Essay

Mrs Shuai

In:

Submitted By lfclove1989
Words 725
Pages 3
Apple company customer service plan

Production of apple company
I am running a digital store called apple company which is a multinational corporation that creates consumer electronics personal computers,computer software and commercial servers,and is a digital distributor or media content apple`s core product lines are the iphone smart phone.ipad tablet computer,ipod portable media players,and macintosh computer line

Founders steven jobs and steven wozniak effectively created apple computer on 1st April,1979,,with the release of the apple 1,and incorporated the company on 3rd january 1977.in cupertino,Califomia.with the introduction of the successful ipad music player in 2001 and itunes music store in 2003.apple established itself as a leader in the consumer electronics and media sales industries leading it to drop computer from the company`s name in 2007.the company is now also known for its IOS range of smart phone.media player and tablet computer products that began with the iphone.followed by the ipod touch and then ipad.as of 2012.apple is the largest publicly traded corporation in the world by market capitalization with an estimated value of US$626 billion as of september 2012.Apple company`s market cap is larger than that of google and microsoft combined.Apple`s worldwide annual revenue in 2010 totaled US$65 billion.growing to US$127.8 billion in 2011 and $156 billion in 2012.

Vision statement
Apple is committed to bringing the best personal computing experience to students educators,creative professionals and consumers around the world through its innovative hardware,software and internet offerings

Mission stratement
Apple designs Macs the best personal computers in the world along with OSX.iLIFE.IWORK and professional software.apple leads the digital music revolution with its ipods and itunes online store.and has recently introduced ipad 2