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Mt209: Small Business Management

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Submitted By Brifarima
Words 2542
Pages 11
Acrobat Fabrics
Farima Thomas
Kaplan University
MT209: Small Business Management
Professor Mark Piva
February 14, 2011

Executive Summary
Business and company overview: Acrobat Fabrics provide fine fabrics for the entertainment, event industry and anyone who designs with fabric such as; event planners, trade shows, scenic design studios, theaters, etc. Acrobat Fabrics also, offers custom sewing, so our clients can come to us for one stop shopping. Our philosophy is to exceed our customers expectation. We have defined the standard for personalized, result oriented service. Our experienced team are experts and passionate about their service and products.
The product/service line: Acrobat Fabrics is a business designed to provide services and products of the most unique color and quality flame retarded and non-flame retarded fabrics to professional designers of all levels. Our business offers to source and provide any desired color and quality fabric or service for our clients. In addition, we create custom draperies, Banners, signage, etc. for the event, retail and exhibit industries. Our goal is seeking our clients satisfaction by saving them time and resources through lower price, higher quality, better and faster service. Our form of organization is a limited liability company.
The Target Market: The target market would be the professional home decorating designers, clothing designers, movie set designers, Broadway and theatrical departments of schools and event coordinators throughout the US. We provide them with any exclusive fabric, and services such as upholstery, draperies and etc. upon their request. We offer attractive low prices, exclusive products and quantity based discounts to satisfy our consumers' need. Also, we use the multisegent strategy approach to develop a competitive advantage with multiple marketing mixes, based on difference in pricing,

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Words: 1862 - Pages: 8