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Multi National Environment: Meaning The Multinational Environment

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2.1.9 EVALUATING AND CREATING THE MULTINATIONAL ENVIRONMENT
MEANING OF MULTI NATIONAL CORPORATION
Multinational Corporation - MNC' A corporation that has its own facilities and other assets in at least one or two countries. Such companies have offices and/or factories in almost different countries and usually they have a centralized head office where they co-ordinate the global management. In other words an enterprise operating in several countries but managed from one (home) country is known as a multinational corporation. Generally, any company or group that derives a quarter of its revenue from operations i.e., outside of its home country is considered a multinational corporation.
Multinational corporations (MNCs) are huge industrial organizations. …show more content…
In the last 1950s, over 80 percent of the world’s major innovations were first introduced in the United States. By 1965 this figure had declined to 55 percent, and the decline continues today. On the other hand, France has made impressive advantage in electrical traction, nuclear power, and aviation. West Germany is a proclaimed leader in chemicals and pharmaceuticals, precision and heavy machinery, heavy electrical goods, metallurgy, and surface transport equipment. Japan leads in optics, solid state physics, engineering, chemistry, and process metallurgy. Eastern Europe and the Soviet Union, the so called come-on [council for mutual economic assistance] countries, generate 30 percent of annual worldwide patient’s applications. However, the United States can regain some of its lost competitive advantages. Through internationalization US firms can often reap benefits from emerging industries and evolutionary technologies developed …show more content…
This theoretical approach is often referred to as the "network approach". Internationalization is defined as developing networks of business relationships in other countries through extension, penetration and integration. Extension refers to investments in networks that are new to the firm, whereas penetration means developing positions and increasing resource commitments in networks which the firm already is involved with.
Integration can be understood as the co-ordination of different national networks. Thus, if the relationships between firms are seen as a network, it can be argued that firms internationalize because other firms in their (inter) national network are doing so. Within the industrial system, firms engaged in the production, distribution and use of goods and services depend on each other due to specialization. However, certain industries or types of markets are more likely to be internationalized, given the configuration of the world economy. Under the prospect of this approach, Johansson & Mattson distinguish four types of international firms: The early starter, the late starter, the lonely international and the international among others. To which of these categories a firm is referred to depend on both the level of internationalization of the network and the level of internationalization

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