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i would like to take up the case of Pret-a-Manger, which is a fast food company based in the UK. The company has been a reasonable success in the country (Pret, 2012). It offers fresh food sandwiches and other food items mainly to a huge lunch-time market in the major cities of the country. However when the company expanded to Japan it met with a lot of difficulties and has not been able to overcome them so far. The company did not meet the response that its products and services met with, in the United Kingdom.
When the company investigated the reasons that it failed to perform the way it had done in the United Kingdom several cultural differences were identified. First of all it was revealed that the layout of the restaurants in Japan is different from the layout of the British food stores. In Japan there is greater popularity of the stores, which have a lounge style of restaurants in which the people can get together and sit down in a to eat. The culture of take away is not very popular in Japan. The people like to sit down in groups for meals (Matador, 2012). Therefore when the company replicated its British style in its Japanese stores it was not very popular.
This example shows that a company when it goes into the new territory it should investigate the local culture and the buying behavior of the local consumers. Only by assessing the same it can come up with adaptation of its original products and services which can make it popular with the foreign target community.
References:
Matador. (2012). “10 customs you must know before a trip to Japan”. Retrieved from http://matadornetwork.com/abroad/10-japanese-customs-you-must-know-before-a-trip-to-japan/
Pret. (2012). Pret-a-manger. Retrieved from http://www.pret.com

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