...Ilona Apelsinov September 13th, 2015 Weekly essay #1 What is the point of music? Why do people listen to music and often tend to not understand what the lyrics are? Why do we like to listen to something we don't understand or is not inspirational? There are people in this world that like some songs for no apparent reason either because the beat is catchy or just because everyone likes it. Philosophically it is not possible to like a song for no reason because there is always a reason for our actions. For something not to have a reason, it is an action without thought. But since liking something has an idea behind it, it is impossible to like something without reasons. When you like something, it is like an emotion because emotions are caused by reasons. Everyone has reasons for liking songs, some are fond of their likings and some are not. That is why some people admit to liking the songs they listen to and some just keep it to themselves. Therefore, liking something for no reason is impossible. From my experience, I tend to listen to the songs that sound catchy. I have many reasons why I like the songs that I listen to because they are either catchy, have significant lyrics that have meanings behind them or because the words that are being sung in the song connects with the situations that I might be dealing with. People use some songs to express their emotions when they can't explain it by using their own words. For example, the song "Trap Queen"...
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...deconstruction, pastiche and ambiguity. Specifically, postmodernism refutes such concepts as reality, the ability to reach perfection, absolute truth, the structures of capitalism, ideals represented within popular culture, political values and other core concepts related to the structures of American culture. The concept is often criticized as a truism for its ambiguity in its very definition. Ironically, ambiguity in relation to truth is as much a description of the term as it is a concept practiced within the cultural movement. For this reason, the term is perhaps most simplistically exemplified and defined through media texts which encode its ideologies. One such media text includes Fear and Loathing in Las Vegas, a film adapted from Hunter Thompson’s 1972 novel. In the following essay, I will define the concept of postmodernism through Fear and Loathing in Las Vegas. The media text uses humor to challenge modernistic ideas of one’s ability to achieve the Utopian “American dream,” which is often defined as the realization of ultimate happiness and success. Specifically, Fear and Loathing’s satirical refute of the existence of an American Dream is encoded throughout the film, a theme immediately introduced to the audience. In the opening scene, a series of news clips covering the 1960's Vietnam War and Civil Rights Movement plays over “My Favorite Things” a song created for the Broadway musical “Sound of Music.” These violent clips and discordant musical rhythms fade into the review...
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...The two best ad concepts I think are Mock Opear and Cheetah. Mock Opera: This concept is focus on target audience, male teenagers, 18 year-old epicenter, because many of them are fans of Queen. The elements this commercial are Retro music, alternative sports. The whole idea is humorous and irreverence, the exhilaration and excitement brand images are expressed. The idea is simple and core concise, a parody of the Queen’s song. It’s unexpected; the Dew Dudes are Queens, and concrete, because Dew dudes are stands like the cover of Queen’s album. There is no whole story behind it but still emotional. Audience could feel funny and exciting. Cheetah: this commercial target the audience, characters in the ad are teenagers. The brand personality, exhilaration and fun are expressed, there are mountain bikes in the show, and audience would feel adventurous, athletic, wild and daring, so it is emotional. The whole idea is simple, even the cheetah like the mountain dew, good taste aspect is expressed as well. It’s not very concrete, but unexpected, cheetah drinks Mountain Dew. A story behind it and connected. And I think the best one is the Die or Dew. The Mock Opera one is more impressive. Compare to the Cheetah one, Mock Opera has a closer relationship to the target audience. Not only teenagers who love sports, but also teen love music and the Queen. And this is more simple and unexpected, so it is easy for audience to remember. Many people are familiar to the album and the song of...
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...three creative concepts: Cheetah: The main reason I like the Cheetah concept is its adventurous show. I would like to analyze the concept in 2 perspectives: Customer and Company. As far as customer perspective is concerned, I believe customers will retain this ad for a longer time. Main reason is the involvement of wild life and the daring nature of the boy. Usually wild cats are a symbol of power and speed. People specially the young lot are really fond of watching National Geographic where the most seen videos are of wild cats attacking other herbivores for their food. Conversely, the boy in the ad is so daring that he not only has high speed to catch the Cheetah but also so daring enough to put his hand in the mouth of Cheetah. Similarly in company’s perspective this ad meets the brand communication strategy of Mountain Dew. Young boy on bicycle shows that an 18 year old boy is fun loving and excited to find his dew. It also depicts the energizing quality of the drink. The friends of the daring boy who are standing on the other side are enjoying the exhilarating experience. Another benefit of having cheetah in the ad would be to attract the African American people, since wildlife has some relation to Africa and people can relate to this experience. Labor of Love: It is believed that humor is one of the most effective tools to gain mind share of the consumers. Following the same principle if the ad agency is able to come up with some very funny concept, it can surely...
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...Metaphor as a Cognitive Process Iordache Delia Master: Limba engleza. Studii teoretice si aplicate Anul II. Sem. I Introduction From the perspectives of construction, poetic and cognitive function and working mechanism, this paper makes a comprehensive analysis of metaphor as a cognitive process, where metaphor is constructed from human perceptual experience and is extended through imaginative processes An important feature of cognitive stylistics has been its interest in the way we transfer mental constructs, and especially in the way we map one mental representation onto another when we read texts. Cognitive linguists have consistently drawn attention to this system of conceptual transfer in both literary and in everyday discourse, and have identified important figures of speech, through which this conceptual transfer is carried out. Conceptual Metaphor, also called Cognitive Metaphor, was developed by researchers within the field of cognitive linguists. It became widely known with the publication of Metaphors We Live By, by Lakoff and Johnson, in 1980. Conceptual metaphor theory has since been developed and elaborated. Definition and Construction of Metaphor As we know, metaphor is a type of figurative language in which one thing is described in terms of some other thing. The word metaphor comes from Greek ‘metapherein’ which means carry over. Another translation is transference, a term more familiar to us from psychoanalytic...
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...Classical Art Essay Art has a unique way to express the spirit of nature in humans and in their culture. It does represent a specific time in history and a story in life. Every piece of art whether it is a painting, sculpture, photography, and music it creates a significant concept of self- consciousness in its Art. However, in the perception of classical art it provides the values of beauty, positive, and the negatives aesthetics of art. The painting below is a picture of Johann Joachim Winkelmann, and the artist of the paintiing is Anton Raphael Mengs. This essay will provide information of the painting and the artist, it will explain the reason this piece of art is a form of classical art, and the significant lessen it represents in a moral sense during this ancient time of Greek art. Who is Anton R. Mengs and where was he from? Anton Mengs was a German painter who lived in Rome and was known as the master painter. He possessed a great talent in creating paintings in Greek art and died 1779 in Rome. This particular painting of Joachim J. Winkemann who was painted in the mid 1700’s, and was an ancient writer in Greek and died 1768 (Chisholm,1911) . This specific piece of art represents attributes of classical aesthetics of art. It shows the beauty and good of Greek art. According to this painting it is evident a story lives and represents balance and reason. Joachim J. Winkemann facial expressions expresses that he has a purpose in life and shows little abstract...
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...TOPICS Choose one (1) of the follow two passages. These passages are also available as separate Word documents and PDFs posted to week 13A of the Moodle course site. PASSAGE 1 Downloading Movies from the Internet for Free is Wrong! Adapted from: “Downloading music from the internet” by Dr. Asher Meir from The Jewish Ethicist. http://www.besr.org/ethicist/downloadmusic.html It is wrong to download copyright protected movies from the Internet for free using peer-to-peer (P2P) file-sharing using systems like BitTorrent. Movies are similar to other public goods like bridges or roads. They cost a lot to create, but once they're around many people can enjoy them at low cost. Just as the government supports bridges by giving builders a concession to collect large tolls, even though your trip costs them a minimal amount, so it supports movie production by granting a copyright which enables the film maker and producer to collect from viewers. Downloading a copyright protected movie for free from the Internet is like making a detour around the toll booth. Even if you don't get a ticket, you've taken a free ride on someone else's investment. Our Sages viewed paying tolls as a prime example of the citizen's duty to obey the law, and emphasized the importance of avoiding even the appearance of evading this duty. And while it is true that if everybody downloads copyright protected movies for free from the internet, eventually the copyright may be impossible to defend...
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...“Understanding nourishes belonging ...a lack of understanding prevents it. “ Demonstrate how your prescribed text and ONE other related text of your own choosing represent this interpretation of belonging. Belonging is a multi-facetated concept that encompasses both beneficial and detrimental aspects, as it can either provide feelings of sense of security and companionship, or have the exact opposite effect and produce feelings of animosity, disaffection and estrangement. The texts ‘The Joy Luck club’ and ‘Devil wears Prada’ are both exemplary texts in depicting the interpretation of understanding and a lack of understanding which acts as a catalyst to belong. ‘The Joy Luck Club’ tells the story of four Chinese immigrants and their Americanised daughters who tell the stories of their mothers through four parables. ‘The Devil Wears Prada’ tells the story of a young woman, Andy, who in her newly gained job as a co-assistant in the chaotic unfamiliar world of high-end fashion, portrays the concept that understanding can nourish belonging or a lack of understanding can hinder belonging, thus portraying an absence of belonging. Belonging to a culture brings stability at a place. This aspect is widely expressed through the text ‘The Joy Luck Club’ with Jing-Mei as the focus. After the death of her mother, Jing-Mei is forced to carry on the role as the ‘fourth corner’ in the parable ‘Joy Luck Club.’ Through her barriers of lack of understanding and knowledge of her Chinese culture...
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...Caring John Wayne AMU In Nel Nodding’s book Caring she explores the concept of caring for, ethical caring and the ethical ideal. We all have people in our life that we care for, but do we really know if that care is being received. Is our definition or meaning of caring the same as the person that we are caring for? For some people they believe they are showing care for someone if they are tough and strict on someone and others coddle you and support whatever you do. The concepts of ethical caring and the ethical ideal I struggled with. From my understanding of it is that ethical caring is the way we should go about caring for someone and that ethical ideal is the way we perceive that our care is being received. All three of these concepts tie into a bigger picture of what care is. What we might think is caring is actually not, and what we think is not caring might actual be. We need to understand the essence of caring and the parts which make up caring to truly understand what it means to care for someone. For example, while I was in the military I encountered many different people and they all showed different ways of caring. My first platoon Sargent was a complete hard ass, if you messed up one thing, or missed one minute detail he would be all over your ass. At the time I thought he was just being a hard ass, but it was not until I got my butt chewed for doing something right by my company commander that I realized that...
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...prices for different categories of products and marketers take advantage of what they call anchoring. For example, releasing the IPhone 6 at a premium price and months later dropping the price to make it look like a bargain when in reality still very expensive. However, certain premium products wont work with this strategy and a clear example is wine which the higher the price, the higher the benefit perceived. Decoy marketing is a very interesting concept because you can boost sales by just manipulating the different options you offer. A decoy option makes other options look like a better value and this happens because our brain is always ready to compare. There are 2 ways to do this, by adding a high-end product or a “not-so-good” one. Finally, Section 1 ends with the idea that the fewer options you have, the greater the chance you have to sell more. This phenomenon happens because our brain gets tired of making choices and when many options are offered the decision-making becomes more difficult. The most interesting concept for me was decoy marketing. It is very interesting...
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... Falke is cheerful and excited when he finally convinces Eisenstein to put off jail until morning and go to the ball with him. Another specific moment that revenge is portrayed as fun is when Rosalinda is having fun at the ball flirting with her husband, all the while Eisenstein has no idea this is his wife. She steals his pocket watch so that she can reveal later that it was her that he was flirting with. All of this, revenge on Esinstein, was being done to entertain the Prince. The idea that Falke was getting revenge on Eisenstein while at a ball that was meant to be fun and entertaining is another element that the director was envisioning “revenge in fun is fun”. The director’s concept of an “Austrian pastry” was visually conveyed by the pastel lighting, as well as the light and happy music. The costumes of the characters conveyed fluffy and sweet because of the type of fabric that was used and the colors of the fabrics. Some of the costumes had glitter which brings to mind sugar. The costumes were also bouncy and swingy illustrating “light and fluffy”. The set was brightly decorated , the white gave me the idea of icing. The blocking/movement that was obvious, was a lot of bouncing by the characters which was a visual illustration of light and fluffy as well as “fun”. A specific moment in act II where the director used composition/blocking to focus the audience’s attention was when the scene opens and the characters use the elevated staircase that has...
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...researching the information that you have provided. Behaviorism (grand theory) The theory that I chose was behaviorism. Behaviorism is a grand theory of the human development and studies the observation of behavior. This theory is also a learning theory it explains the laws and the process as to how people learn to behave. According to John Watson, “if psychologists can focus on behavior, they will realize that everything can be learned.” I can apply this theory to several concepts as it relates to my Christian worldview. The first concept is prayer; the very first prayer that is learned is The Lord’s Prayer. Through behavior you learned this either listening to someone recite this prayer or you learned it by reading the bible. The second concept is worship. Worship is first learned and then through maturity you develop your own sense of worship. Worship is learned at home by parents or those whom you live with or it’s learned at your church by those who you attend worship service with. The last concept is praise. Praise just like worship is a very important part of my worldviews. Praise is a learned behavior because it teaches you how to give honor to God. Again just like worship this is learned through watching those who worship. Behaviorism can...
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...children’s conceptions change during the instructional process and how the social discussion during the experimental exploration can be seen in terms of the cognitive changes in children. Young children’s conceptual change has not been as widely studied as that in older students. The researcher in this case study suggested that conceptual changes as a party of the learning process should be viewed as a life long process, which begins before children enter school. Six-year-old children undergo floating and sinking during their conceptual change process. This article attempted to describe this process and how social discourse during the process of knowledge construction is linked to the change in children’s concepts. Conceptual change had generally been examined only through cognitive functions as a general process without consideration of the context before this case study. The children that were selected for this study were pre-schoolers age six. They all hailed from the city of Joensuu, Finland and were from the kindergarten involved with the ESKO research project. The groups wanted to participate in the study, but the researchers taught the topic after the teachers disagreed. The children came from two different groups in the kindergarten with mixed genders. The research was conducted into three parts: pre-interview, instructional process, and post-interview. The pre-interview consisted of two parts that aimed...
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...Alienation is a key theme in Peter Skryznecki’s Migrant Hostel and Tim Winton’s Neighbours. The authors use techniques to engage the reader and to teach the responder about alienation and how it affects people. Skryznecki uses symbolism to convey that migrants were alienated from Australian society. Skryznecki says "barrier at the main gate" to emphasize how the migrants were excluded from the outside world. The "barrier" is both literal and symbolic. It is symbolic of the barrier to belonging in Australia, and the alienation of migrants. Skryznecki uses similes to reiterate his point that migrants were alienated. He say "like a homing pigeon" to compare migrants to birds. He does this to show that the migrants don't belong the are constantly moving to survive like birds do. He further develops this idea through a second simile "like birds of passage". He is explaining that nothing was certain, and there was no security or place of belonging. The migrants feel alienated and want to belong but the Migrant hostel won't let them, they are being forced into alienation. Skryznecki uses similes to convey his thematic concern of alienation. Perceptions and ideas of belonging, and of not belonging, vary. There is no definite truth to where someone belongs. A person can belong somewhere different to where they are assumed to belong. and can not be forced on someone. People belong to different groups than others. Perceptions of belonging are shaped by personal, cultural and social...
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...loved ones, which can be valued by contemporary audiences today due to it being an issue that is faced by everybody in their life at some point. When a loved one is no longer part of an individual’s life, one may experience grief and as a result realise the role and importance of that loved one. From my perspective, Harwood presents the concept of loss of loved ones through MWGML with the euphemism “You left the world so”, which highlights that her mother was not only a loss to her life but also a loss to the world, suggesting that she had great value and respect for her mother. There is a similar significance placed on her mother’s life that is stressed with the use of alliteration in “lived nearly thirty thousand days”. This presents the idea that she lived daily as a mother contributing to the lives of her children. Harwood also introduces a cloth motif in her poem, through the line “when she died she was folding a little towel” to highlight the importance of her day to day life. Harwood then sustains this motif later in her poem with “a fabric of marvels”. This motif, combined with “lived nearly thirty thousand days”, reinforces the concept that every day of her life was important. Also through the use of the...
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